Growth Hacking Your Way To Traction @ Echelon Asia Summit 2015
So what is growth hacking?
Growth Transition to Growth Product/Market Fit
User Acquisition Can you hear me now?
USER ACQUISITION STRATEGIES • Communities • Partnerships/Swaps & Integrations • Landing Pages • Content Marketing • Forums, blogs, online communities, etc. • Paid Ads • Affiliate Programs
COMMUNITIES (Online & Offline)
Partnerships/Swaps & Integrations
Signups with promo code for free office space (that they found online!)
Companies with 10+ landing pages get 55% more signups SourceL http://blog.hubspot.com/blog/tabid/6307/bid/33756/Why-You-Yes-You-Need-to-Create-More-Landing-Pages.aspx
Each page should be 90% unique: • Different offers • Different customer segments • Different unique selling points
Content Marketing – Mint.com • STRATEGY: • Content rich personal finance blog for young professionals • RESULTS: • Blog became #1 in personal finance. By the time of launch, Mint had more traffic than all other personal finance sites combined • 20K+ email addresses collected within 9 months
Content Marketing – Mint.com User Generated Guest Posts Blogger Interviews Email Signup after each post
Approx. 500 views • 48.5% conversion from Quora to page views • 50 conversions • 20% conversion from page view to signup • Cost: $0; 30 minutes of searching and writing