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Growth Hacking meets UX - Introductory Presentation at our Growth Hacking Indonesia Event

This presentation explains the importance of an optimized UX in the context of growth hacking. It shows how successful user activation is directly tied to good UX and stresses the need to develop a

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Growth Hacking meets UX - Introductory Presentation at our Growth Hacking Indonesia Event

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Presentation Transcript

  1. Growth Hacking Indonesia 3rd March 2015 Brought to you by: In collaboration with

  2. “Flipping the success rate of Asian startups from 1/10 to 9/10”

  3. Agenda 7:00pm – 7.30pmGrowth Hacking meets UX 7.30pm – 8.15pm Guest Speaker: KetutSulistyawati, Founder at Somia Customer Experience 8.15pm – 9.30pm Workshop: Conduct a UX audit for your own startup 9.30pm End of the event

  4. GROWTH HACKING?

  5. THERE ARE NO SILVER BULLETS!

  6. SO WHAT IS IT?

  7. It’s about Building a Growth Engine It’s not about TACTICS It’s about PROCESSES Growth = Sum (1 + 2 + 3 + …)

  8. The Growth Hacking Funnel Optimize Optimize Optimize Optimize Optimize RESULT: GROWTH ENGINE

  9. Importance of Optimizing each Stage

  10. Importance of Optimizing each Stage

  11. Otherwise you Might End up Like Viddy • Viddy is a social video application that enables its users to capture, edit, and share videos, photos, and collages with friends.

  12. Otherwise you Might End up Like Viddy

  13. Acquiring Users Isn’t Enough – Activate Them Optimize Optimize Optimize Optimize Optimize

  14. USER ACTIVATION THROUGH UX

  15. What is User Activation? “Activation is the act of getting them (= users) to take an action in your product that you are guiding them toward.” (Neil Patel)

  16. Sign Ups are Not Enough!

  17. Conversion Rate Optimization – Customer Flow Step 1: Look at your Data (The HOW) (Bingo Card Creator)

  18. Conversion Rate Optimization – Customer Flow Dashboard

  19. Conversion Rate Optimization – Customer Flow Create List

  20. Conversion Rate Optimization – Customer Flow Customize

  21. Conversion Rate Optimization – Customer Flow Schedule Print & Download

  22. Conversion Rate Optimization – Customer Flow Step 1: Look at your Data (The HOW)

  23. Conversion Rate Optimization – Customer Flow • Talk to people • Watch people • Use tools (Qualaroo) Step 2: The WHY

  24. How to Improve Activation? • Design A/B Tests • Test techniques like: • Explainer Videos • Live Chat • Gamification • Lifecycle Emails • Onboarding Flow

  25. How to Improve Activation? Explainer Videos

  26. How to Improve Activation? Live Chat

  27. How to Improve Activation? Gamification

  28. How to Improve Activation? Lifecycle Emails

  29. How to Improve Activation? Onboarding Flow

  30. USER ONBOARDING

  31. What is User Onboarding? “User onboarding is about getting people to shoot fireballs as quickly as possible, not getting them the flower.” (Samuel Hulick)

  32. EXAMPLE: HOW TWITTER ONBOARDS NEW USERS

  33. Twitter Onboarding – Step 1

  34. Twitter Onboarding – Step 2

  35. Twitter Onboarding – Step 3

  36. Twitter Onboarding – Step 4

  37. Twitter Onboarding – Step 5

  38. Twitter Onboarding – Step 6

  39. Twitter Onboarding – Step 7

  40. Twitter Onboarding – Step 8

  41. APPROACHES TO USER ONBOARDING

  42. “Joyriding Approach”

  43. “Do Something Approach”

  44. “Setup Approach”

  45. “Everything At Once Approach”

  46. “Continued Onboarding”

  47. Visit Us:http://growthhackingasia.com Say Hello: anna@growthhackingasia.com

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