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Introduction to Growth Hacking and the Growth Hacking Process PowerPoint Presentation
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Introduction to Growth Hacking and the Growth Hacking Process

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Introduction to Growth Hacking and the Growth Hacking Process

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  1. Get Ready for a Hockey Stick Style Growth Adventure

  2. The Birth of an Idea

  3. The Birth of an Idea …and was born

  4. But Hotmail’s Launch was Unimpressive Their growth strategy was to buy billboards and radio ads

  5. But their Investor had a Better Idea...

  6. The Power of Referrals

  7. This is Not a One Off Story!

  8. Why did they succeed when so many other startups failed?

  9. GROWTH HACKING

  10. What is Growth Hacking

  11. Why Growth Hacking? • Startups tend to have limited resources so they need to be creative to acquire new users and retain them • Traditional marketing channels are expensive and saturated • Most startups focus heavily on product but another real challenge is with distribution

  12. It’s not About Tactics What tactics should I use to grow my business? It’s not about TACTICS It’s about PROCESSES

  13. Understanding Growth GROWTH = SUM of (1 + 2 + 3 +…)

  14. The Growth Hacking Funnel

  15. User Acquisition Acquisition = getting people to come to your site

  16. Example: AirBnB

  17. User Activation Activation = getting people to take the required action, e.g. purchase, sign up

  18. Example: AirBnB Listings with high quality photos received 2-3x more bookings  AirBnB invested in professional photography

  19. User Retention Retention = getting users to come back to your site

  20. User Retention Through Email Marketing

  21. Viral Referral Loop Referral = getting active users to refer others

  22. AirBnB’s Referral Campaign  Referrals increased bookings by 25% in some markets

  23. Revenue Revenue = monetising active users

  24. You hear about Quora after a friend posts a question from Quora on Social Media Acquisition @Growthhackasia (Growth Hacking Asia)

  25. You are asked to sign up to read the content Acquisition Activation @Growthhackasia (Growth Hacking Asia)

  26. You receive weekly digest emails with questions and links back to the site Acquisition Activation Retention @Growthhackasia (Growth Hacking Asia)

  27. Once you’re back, Quora encourages you to read related questions Acquisition Activation Retention @Growthhackasia (Growth Hacking Asia)

  28. …and share questions through social media Acquisition Activation Referral Retention @Growthhackasia (Growth Hacking Asia)

  29. The Growth Hacking Process

  30. Rigorous Process of Experimentation

  31. Focus on Inputs, not Outputs Example: Activation Rate = Step 1 + Step 2 + Step 3 Output Input Input Input

  32. Prioritise your Ideas Probability of Success Impact Resources

  33. Run Minimum Viable Test (MVT) For example by using: Landing pages A/B Testing Tools Etc.

  34. Understand and Document Test Results Impact (results) Accuracy (how close to hypotheses?) Why?

  35. Build it into Your Product (no more MVT) If experiment was successful: Systemize (build into your product) Playbook (if it can’t be systemized, create a manual)

  36. Recap: Process of Experimentation

  37. Visit Us: http://growthhackingasia.com Say Hello: anna@growthhackingasia.com