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5 Tips for Making Marketing Automation Work for the Entire Customer Lifecycle

Once a company has invested in a<br>marketing automation platform, the<br>next step is to automate engagement<br>for the entire customer lifecycle. Here<br>are five tips for making marketing<br>automation work for the customer<br>lifecycle.

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5 Tips for Making Marketing Automation Work for the Entire Customer Lifecycle

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  1. 5 Tips for Making Marketing Automation Work for the Entire Customer Lifecycle

  2. Once a company has invested in a marketing automation platform, the next step is to automate engagement for the entire customer lifecycle. Here are five tips for making marketing automation work for the customer lifecycle.

  3. Keep a score: Apart from generating leads, marketing automation tools like Salesforce Pardot help keep track of customers and how they engage with a brand.

  4. Educate New Users: Brands can use the Salesforce marketing cloud to create nurture programs that deepen a customer’s understanding of the product.

  5. Send emails using triggers: Event triggered emails are a popular tool for converting leads, but they can also be used for customer retention.

  6. Have access to the right data for triggers: Having access to the right data is important to target customers with the right message.

  7. Connect with existing clients: The focus for a corporation should always remains the same- to build seamless conversation and a loyal customer base.

  8. To Wrap Up Establishing a completely automated customer lifecycle engagement program demands a lot of investment. Salesforce Pardot’s marketing automation solution drives customer loyalty and profitability.

  9. To know more; please follow the appended link -   http://bit.ly/2RNPjB3

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