social media marketing (1)

1. TOPIC:SOCIAL MEDIA MARKETING SERVICES What is social media marketing? What is social marketing – the new word-of-mouth publicity For hundreds of years, word of mouth has been one of the most powerful marketing tools. In the 21st century, word-of-mouth publicity has taken a new form - online social media. As a marketer, social networking sites like Facebook, Twitter, and Link Din can help you increase brand awareness and reach new customers. As an integral part of your marketing strategy, social media marketing can pay huge dividends for your company. Through social media, you can interact directly with your audience. It lets you share news and product updates. Create buzz about your company and increase visibility by providing content people want to share. People rating your reviews, social media feeds, and posts will build momentum, and more and more new customers will boost your brand image. It is a versatile and comprehensive tool for marketers. Social media helps you interact more directly with your audience and become a more important part of their lives. It allows you to share product and service updates, event previews, company and industry news, customer success stories, tips and guidance, and more. The sky isn't even the limit. You can reach beyond the sky, depending on your marketing and business goals. Social media reaches every part of the audience’s journey. With social media, you can position your brand and show that you are relevant and relevant. Build customer relationships by sharing information and responding to feedback. Increase website traffic. Get people to sign up for emails, newsletters, and other lead-generating content, and even get them to make a purchase. Additionally, the stronger your social media presence, the more likely you are to show up in Google searches. Social Media Engagement: Listen to Your Customers: Successful, ongoing brand and customer relationships are no longer just transaction. Instead, they grow over time through integrated experiences that span transactions, content, and social encounters. Social media engagement software gives businesses the tools they need to transform this new, ongoing, always-on customer relationship. Monitoring and listening to your customers, responding promptly to posts and messages, and keeping a close eye on the industry will set you apart from your competitors. What's more, the ability to automate and schedule posts to multiple Facebook and Twitter accounts at scale while transforming your business into an agile organization through a single interface. By listening to your customers through social channels and interpreting signals in real time, you must be able to leverage them to get the message you need. Only with this understanding can your brand create meaningful content that allows your business to connect with customers in a valuable and impact full way.

2. Which social media platforms should my business use? Social media helps you reach billions of users around the world at a relatively low cost. Choosing the right platform for your social media marketing campaign depends on your specific marketing goals and the type of audience you want to reach. A key factor to consider is how your social media appears on Google searches. To make it easier for potential customers to find you online, you want your pages to rank high in search results. When building an online presence, you want to be able to increase your visibility by sharing your content and leveraging it. To create an effective social media marketing campaign, you should have a presence on at least three platforms. The social media ecosystem is constantly changing. And the emerging social media platforms all have their own features, audiences, and options. Here is a list of the popular platforms so far: ➢Facebook: Facebook is the world's largest social media site. According to statistic a.com, Facebook had 2.27 billion users in the third quarter of 2018. People of all ages have made Facebook a part of their daily lives. If you are going to use social media, Facebook is a huge and powerful platform that cannot be ignored. More importantly for marketers, Facebook offers marketing analytic tools like Facebook Audience Insights. It provides information about audience preferences, behaviour, demographics and interests to better target audiences with ads. ➢Instagram: Owned by Facebook, Instagram is a photo and video sharing social networking service. It particularly appeals to younger audiences. Instagram’s visual platform helps you build relationships with your fans through eye-catching photos. ➢Linked In: Linked In is a business and employment social network used by more than 65 million professionals worldwide. This is a valuable resource to help you build your business and connect with other professionals. Companies may use the Site to provide information, post job openings, share announcements and industry news, and publish articles and other related content.

3. Social Media Analytic – Make the Most of Your Posts: Social media analytic software collects information from social network streams such as Facebook and Twitter, as well as comments on blogs, news sources, and rich media websites to better understand customer attitudes and characteristics. This information informs social

4. media marketing campaigns. These campaigns use the same channels as marketing channels. Social media marketing software automates the processes and activities associated with marketing campaigns for these channels. In other words, social media marketing is like every other marketing activity: a process that needs to be monitored and managed. The difference is that the social media marketing process is iterative and can change and adapt faster than traditional marketing campaigns. This adaptive on-demand platform helps marketing professionals properly design, launch and manage social media marketing campaigns and perform social media analytic to gain insights into their customers and monitor the performance of these campaigns.