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Social Media Marketing

Social Media Marketing

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Social Media Marketing

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  1. Social Media Marketing Lecture 3 Twitter & Bit.Ly & Klout.com

  2. Today’s Agenda Morning items: • Twitter: • Twitter • Lecture • Tweetdeck • Hootsuite Afternoon items: • Twitter Strategy • Bit.Ly • Klout.com

  3. Twitter Checklist (1 of 3) • Create account https://twitter.com/signup • Use Business Name as Full Name • Use same email address as in blog, and the same you’ll use for Facebook • Upload photo • Enter Bio information, including blog URL • Tweet to announce the creation of your account (add #iesegsmm at the end of your tweet)

  4. Twitter Checklist (2 of 3) • Follow Dr. C’s IESEG-SMM List • Create a public list for your business (e.g. wine manufacturers), and add at least 3 businesses • Create a private list of competitors for your business, and add at least 3 businesses

  5. Twitter Checklist (3 of 3) • Tweet something related to your business + #iesegsmm • Practice - Reply to a Friend’s tweet • Practice - Send a DM to another Friend • Search.twitter.com to retrieve all #iesegsmm tweets

  6. Tonight’s Homework Twitter • Download Tweetdeck (or HootSuite) • Add your Twitter account • Send at least 2 business related tweets (append #iesegsmm) Blog: Post at least 2 blogs & 2 comments (tag/label iesegsmm) Facebook: Create your Page - Naming information: http://www.facebook.com/help/?page=1167 LinkedIn: Create your professional profile as part of your business Ads: • Retrieve and create 3 photos to use in your ads; dimensions: • 110 px wide x 80 px tall; aspect ratio of 4:3 or 16:9. < 5MB • Prepare text to accompany each ad (rem: 1-2 benefits)

  7. Tactics:R.O.L.E.S. & A.V.A.T.A.R.S. Dr. Constantinos K. Coursaris Assistant Professor, M.S.U. Telecommunication, Information Studies, and Media Usability / Accessibility Research and Consulting Twitter: DrCoursaris

  8. @DrCoursaris TweetStats 2009-10

  9. @DrCoursaris TweetStats 2011

  10. @DrCoursaris TweetStats 2011

  11. R. O. L. E. S. & A. V. A. T. A. R. S. Relationships – It’s what it’s all about • Follow • List • RT • @ • DM • …

  12. R. O. L. E. S. & A. V. A. T. A. R. S. Relationships – It’s what it’s all about

  13. Relationships – It’s what it’s all about

  14. R. O. L. E. S. & A. V. A. T. A. R. S. Objectives: Individual vs. Organization • Work • Networking • Coordinating • Knowledge Sharing • Leisure • Both • … neither?!

  15. R. O. L. E. S. & A. V. A. T. A. R. S. Lists are your friends • Manage contacts / helps Objectives

  16. R. O. L. E. S. & A. V. A. T. A. R. S. Extend Reach

  17. R. O. L. E. S. & A. V. A. T. A. R. S. Self-Referencing … think twice

  18. R. O. L. E. S. & A. V. A. T. A. R. S. Audience Awareness

  19. Valued Content

  20. R. O. L. E. S. & A. V. A. T. A. R. S. Valued Content Dr. C MSU Dubai

  21. R. O. L. E. S. & A. V. A. T. A. R. S. Valued Content

  22. R. O. L. E. S. & A. V. A. T. A. R. S. Append • # • RT, via • URL

  23. R. O. L. E. S. & A. V. A. T. A. R. S. Track Effectiveness • ? IMPs • 473 CTs • ? CTR • ObserveLong tail • Ensureuniquecampaigntracking

  24. R. O. L. E. S. & A. V. A. T. A. R. S. Track Effectiveness • 834 IMPs • 146 CTs • 17.5% CTR • 11.% eCTR

  25. R. O. L. E. S. & A. V. A. T. A. R. S. Action (call)

  26. R. O. L. E. S. & A. V. A. T. A. R. S. Research • Tactics & Opinions

  27. PollEverywhere

  28. PollAnywhere

  29. Twitter Sentiment

  30. Social Mention

  31. Hashtags.org

  32. TwapperKeeper

  33. TwapperKeeper

  34. Summarizr (via TwapperKeeper)

  35. Summarizr (via TwapperKeeper)

  36. Summarizr (via TwapperKeeper)

  37. Final Twitter Tips • Favorite tweets you want to RT in the future • By Others  more RTs for you • By You: focus on popular ones • RTs, bit.ly stats • RT a tweet 3-4x over 6-8 wk without losing appeal • Once RTed, unfavorite tweets • Content Strategy & Schedule tweets to save time • Identify Influencers • Track Impact

  38. Content Placement Strategy

  39. Influencers & Conversations

  40. Measure Results

  41. Measure Results • If you can’t measure it, you can’t manage it • Measure based on Objectives • Objectives should have measurable goals • Evaluate data & conclude • Return on Engagement • How many clicked a blog post link? • How many RTs? • How many comments/likes/shares of blog posts? • How many followers does the person who RTed you have?

  42. Track Impact

  43. Top 10 Twitter Apps • Bit.ly: shorten URLs & track statistics • TweetStats: Stats & Tweet Cloud • TwitPic or TweetPhoto/Plixi: Share photos on Twitter • Tweetmeme: ReTweet buttons for blog / website • Screenr: Web-based recorder of iPhone/laptop & shared • 12seconds: Mobile/laptop videos on your channel • Favstar.fm: Track most favorited tweets • Twibbon: Raise awareness by allowing followers to embed ribbons/icons on Twitter avatars • BubbleTweet: Video onto your Twitter profile • Trottr: Brief audio mobile msgs, hosted online & shared

  44. R. O. L. E. S. & A. V. A. T. A. R. S. Sales Boost

  45. How can Twitter help?

  46. Tactics:R.O.L.E.S. & A.V.A.T.A.R.S. Dr. Constantinos K. Coursaris Assistant Professor, M.S.U. Telecommunication, Information Studies, and Media Usability / Accessibility Research and Consulting Twitter: DrCoursaris