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Social Media in the Workplace

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  1. Social Media in the Workplace • Melanie Moran • Vanderbilt Webspiders • May 23, 2008

  2. What is social media / Web 2.0? • Digital tools and services that allow content creation with little to no technical knowledge • Consumer-created content • Personal profiles • Shared interests / online communities • Mashing together peoples’ work • Driven by RSS

  3. Facebook MySpace YouTube Flickr Blogs LinkedIn Del.icio.us Twitter Friendster Wikis Second Life And on and on… Social networks

  4. “Join the conversation” • Dozens / hundreds / thousands of conversations taking place every day online about your organization • Who is talking? Who is listening? • What are they saying? • What are you saying in response? • Examples: Dell, Comcast, American Red Cross

  5. Twitter • Immediate, brief, global • Social messaging • Mobile • Mini, constant blog • Increasing news use • Learn more from Common Craft • Let’s look...

  6. How is social media being used at Vanderbilt? • Facebook • Flickr • RSS feeds • Blogs • YouTube • What are you doing?

  7. Group Discussion • We need: • Secure online collaboration options and infrastructure • Protect proprietary info. • Comply with HIPPA • Easily offer version control • Reduce e-mail attachments • Possibilities: SharePoint (ITS offers, Microsoft only), Subversion, BaseCamp, Groove

  8. Group Discussion (cont’d) • Success with blogs on campus - students telling their stories: credible and authentic • http://peabloggy.wordpress.com • http://www.owenbloggers.com • Don’t be afraid of negative comments - use these to improve • Explore analytics to justify use of these tools

  9. Group Discussion (cont’d) • Changing public relations / communications paradigm: many-to-many rather than one-to-many • Third party apps okay? Some using tools such as Feedburner with success; satisfied privacy issues are covered (for now!). • Need for university privacy policy?