Internal Linking Strategy Every Website Needs

1. If you’re stressing about SEO, you’ve probably been told to focus on backlinks, keywords, blah blah… all the usual stuff. But let me tell you something —there’s this quiet little trick sitting right inside your site. No crazy tech skills, no big budget. Just… internal linking. Yeah, it’s exactly what it sounds like —linking your own pages together. Simple. But don’t let “simple” fool you. This thing can actually push your site up the rankings if you do it right. So, what the hell is internal linking? Basically, you’ve got different pages on your website. Internal linking is when you put a link from one of those pages to another page on the samewebsite. That’s it. Let’s say you have a blog about “how to pick the best coffee beans.” Inside that blog, you mention brewing methods. You drop a link to another post you wrote about “French press coffee.” Boom —that’s an internal link. Why it matters: Google finds pages easier. People can click through and stick around longer. You can spread some of your strong page’s authority to weaker pages. Think of it like streets in a city. If every place is connected, traffic moves smoothly Why this boring little trick works so well Alright, so here’s the deal. Google doesn’t just rank your site based on keywords. It also looks at how your pages connect to each other. Internal links help in a few sneaky ways: Google crawls your site faster (it follows your links like a map). You can tell Google exactly what a page is about by the anchor text you use. Visitors don’t just read one page and bounce —they click around. That’s good for you. Stronger pages can “share” their power with weaker ones. A super simple strategy (seriously, anyone can do this) You don’t need a fancy tool to start, but if you’ve got one like SeoBix, it can speed things up. Anyway, here’s the low-tech way: 1. Pick your important pages Figure out which pages matter most — maybe your money pages, main services, or top blog posts. These need more internal links pointing to them.

2. 2. Use smart anchor text Don’t just say “click here.” Instead, link naturally using something related to the page, like “SEO checklist” or “best budget coffee machines.” 3. Link from strong pages If you’ve got a blog post that gets a ton of traffic, link from it to your important pages. This pushes some of that authority over. 4. Keep it natural Drop links where they actually make sense in your text. Don’t stuff them everywhere like sprinkles on a bad cupcake. An easy example Say you’ve got a post called “Beginner’s Guide to SEO” and another called “Best Keyword Tools.” In the SEO guide, you mention keyword research. That’s the perfect spot to link to your keyword tools post. Feels natural, right? Common screw-ups to avoid Linking only to your homepage. That’s just lazy. Using the exact same anchor text every single time. Mix it up. Forgetting to update links when you change URLs. Only linking to top pages — link deeper into your site too. The tool shortcut Sure, you can do this by hand, but SeoBix can tell you exactly which pages are weak, which ones need links, and even suggest anchor text. That way, you’re not just guessing. Final thought Internal linking isn’t glamorous. Nobody brags about it. But it works. And the best part? You can start right now without spending a dime. Link your content naturally. Send some love from your strong pages to the ones you want ranked. Over time, you’ll see the difference in your rankings and your traffic. It’s the small stuff that wins the game. FAQs Q: How many internal links should I use? Enough to be useful, not so many it looks spammy.

3. Q: Can I use the same anchor text? Sometimes, yes. But mix it up so it feels human. Q: Does it really help SEO that much? Yes — especially if your site already has good content and some authority.