How to Reach a Broader Audience with Video Localisation

1. 020 31955250 hello@highstakesfilms.com How to Reach a Broader Audience with Video Localisation

2. 020 31955250 hello@highstakesfilms.com Your video marketing campaign has every potential to reach global audiences. So why not make the most of this? However, while you can simply post your video online and hope for the best, video production companies in Londonwould advise you about localisation. Localisation describes the process of adjusting a piece of content to better appeal to specific foreign audiences. This may include translation, subtitles, and small changes in the video’s content to better resonate with particular cultural groups. Just because your video can be seen from anywhere doesn’t mean it will win the engagement you desire. That’s why in this article, we’ll discuss how video localisation can help you reach broader audiences. What Goes Into Video Localisation? Video localisation can be surface-level or in-depth. It can involve audio or video changes to the content. Audio changes may include:

3. 020 31955250 hello@highstakesfilms.com • Translation of the text • Dubbing of the speaker • New editing of music and background sounds • Video changes include: • Adding the subtitles and translation of on-screen text • Changing the playback speed of the episodes to match new voice tracks • Editing graphics and typography to make a better impression in other languages • Occasionally, tiny bits of the content may be cut to avoid signalling that doesn’t work for different cultures. • The Benefits of Video Localisation • Here are the main reasons video localisation should be in your consideration. • Expand your global reach. If your product was designed to appeal to

4. 020 31955250 hello@highstakesfilms.com • appeal to the masses, your promotional video should be too. Without localisation, you might be missing out on segments of your target audience that speak another language or hold different cultural sentiments. Localisation can bring all of those customers into the fold. • Make a more significant impact. The best-localised content keeps in mind different audience groups' cultures and local circumstances. Your audience is more likely to respond to a message designed specifically for them than to respond to subtitles translated from another language. They may also respond better to different formulations, imaging or even colours, which localisation can address. • Increase your web traffic!Webpages with localised content spark extended engagement from a broader audience. This puts you in a better standing on search engines. You can go one step further and localise your meta tags and descriptions to match the market you are trying to engage. • Video localisation works by going back into the thousand components

5. 020 31955250 hello@highstakesfilms.com in the source clip. This entails multilayered graphics, logos, screenshots, video footage, animated effects, voiceover tracks and more.  The process can be a complicated one. That is why it is often best to work with a video production company in London from the start and ensure that localisation is considered early on.  Contact US Address:- Sweeps Bldg., 6-7 St Cross St., Holborn, London, UK - EC1N 8UA Website:- https://www.highstakesfilms.com/ Email id:- hello@highstakesfilms.com Contact Number:- 020 3195 5250