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Transmedia Storytelling on MICE tourism

My presentation at the 2nd Forum of Meeting Tourism or how Transmedia Geo-located Storytelling can help to improve the MICE (Meetings, incentives, conferences, and exhibitions, or Meetings, Incentives, Conferences, and Events) Tourism experience. Complementary presentation to "Storytelling, Events, Experiences (Designing Emotions)"

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Transmedia Storytelling on MICE tourism

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  1. transmedia transmedia on on mice mice tourism - -new forms of Communication: storytelling applied to immersive located experiences-­‐   . . montecarlo - @imastranger   tourism. . 20 Fòrum de Turisme de Reunions de Catalunya - 2016, March, 17th-

  2. today’s objective is... learn about the opportunities transmedia location-based storytelling brings to brand communication on mice tourism  

  3. am I who who am I (from where I stand)  

  4. how did we come to this?  

  5. digital society  

  6. from impact to relationship  

  7. from offer to demand  

  8. transmedia win-win society  

  9. Storytelling connected brains  

  10. stories build worlds  

  11. empathic listening  

  12. return of the personal experience  

  13. time-expanded experience  

  14. multi-level immersion  

  15. multipath stories  

  16. geo-located storytelling  

  17. live the brand  

  18. customer-prescriptor  

  19. and I’ll and I’ll me a story and it it will will live in in my my heart forever forever tell tell me a me a fact tell tell me a me a truth but but tell fact and truth and tell me a and I’ll learn learn. . I’ll believe believe. . story live heart www.montecarlo-storytelling.com @Imastranger

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