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Is Your Loyalty Program Driving Real Customer Engagement?

Businesses today are significantly using personalised loyalty programmes that continuously keep up with changing customer expectations. However, not all retailers have the same story of their loyalty programmes.<br><br>According to a census report, even though the retail loyalty programmes grew drastically in recent years, only 46% members were found to be an active user of such programmes. This suggests that undifferentiated loyalty programmes, which follow the simple mechanism of purchase, reward, and redeem, are not able to cut it anymore.<br><br>

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Is Your Loyalty Program Driving Real Customer Engagement?

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  1. Is Your Loyalty Program Driving Real Customer Engagement? Businesses today are significantly using personalized loyalty programmes that continuously keep up with changing customer expectations. However, not all the retailers have the same story of their loyalty programmes. It needs beyond mere monetary rewards andloyalty programme solutionsto encourage and delight the customers into making a loyal fan of the brand. Customers today have become more empowered and sophisticated. They can now have every comprehensive information regarding the products of different retailers on the fingertips. They can easily compare products before making the final purchase. But, how loyalty programmes can be done differently? In the recent survey, rewards programmes that had personalization found to emerge as one of the greatest customer redemption preferences. And there, you can probably get the clue. Adding personalization to loyalty programmes can work wonders for the retailers. They can easily incorporate personalization into their existing loyalty programmes by leveraging the data they gathered from their customers’ registrations for loyalty programmes and transactions done by them. Read more

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