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Loyalty Schemes STORYBOARD

Loyalty Schemes STORYBOARD. The Context. The Market. The Market Need. Loyalty scheme push content availability based on CUSTOMER LOCATION A need to distribute to many customers on many devices when and where it can ADD VALUE. Loyalty card schemes Customer profiles

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Loyalty Schemes STORYBOARD

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  1. Loyalty SchemesSTORYBOARD

  2. The Context TheMarket TheMarketNeed Loyalty scheme push content availability based on CUSTOMER LOCATION A need to distribute to many customersonmany deviceswhen and where it can ADD VALUE Loyalty card schemes Customer profiles Digital promo content R R R R Customers don’t know where to redeem points The Current Situation TheMarketOpportunity • ` • Many loyalty scheme partners • Loyalty schemes not adding value Location based services delivering client content TAILORED to their customer’s needs. R? R?

  3. The Scenario New city… Time for lunch… What can loyalty points redeem? Where to go to use them? User Partner Loyalty Scheme Customer interests & behaviour Consumer profiling ?

  4. An Intelligent Location Based Promotional media distribution service The Solution BUY vs BUILD Buy . . . • Individually tailored content specifically generated for each individual receiving device • Content mapped to supported protocols, geo-tagged and synched from multiple data sources • Scalable, extensible for future devices Build in-house . . . • Time to market? • System scalability? …Expensive… Risky… High Set-up costs… Technologically challenging R R R YOUR UNIQUE SELLING POINT

  5. The Impact 4g Dimple automatically generates content for all platforms from one source loyalty scheme partners can promote their services With content distributed and deployed To multiple platforms and devices

  6. Closing the Loop Tailored content is pushed to the user who decides to visit and inquire about a possible purchase. Impactof content demonstrated to clientAddedvalueof loyalty scheme exploited for clientandconsumer

  7. Features Dimple is a proven delivery platform which • intelligently configures location based multi-media communications • Device agnostic detection • Content configuration for the full range of fixed/mobile device • Embedded location awareness and Geo-tagging • Fully open, hosted, Web • 2.0 architecture which supports: Direct import of customer preferences which can be combined with location/time of day to create a highly targeted micro marketing campaign based upon direct capture of customer response Fully scalablearchitecture which can be offered as a branded or white label service Dimple – Delivering customer intimacy and differentiated customer service through intelligent location based messaging

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