What is Digital Marketing?

1. Digital Marketing What is Digital Marketing? Digital marketing is the promotion of products or brands via one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. Digital marketing is one of the best sources and if done in right way, a business or a brand can achieve sky limits and reach people in very less time. Why Digital Marketing is important? Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences. Innothoughts System Pvt Ltd Page 1

2. Digital Marketing Innothoughts System Pvt Ltd Page 2

3. Digital Marketing Why Choose us? Innothoughts System Pvt Ltd provides the best digital marketing services such as Search Engine Optimization, Social Media Marketing, Email Marketing, PPC-Pay Per Click. Search Engine Optimization is a process which helps in listing of your website on the top position of Google search engine. Social Media includes Facebook, Twitter, Linked, Pinterest, youtube, etc. Just posting a tweet or post does not mean SMM but to make an effective result out of it is known as Social Media Marketing Management. Email marketing is very necessary if you want a specific group of target people to be indulged with your business services/products. Paid Ads, PPC/Google Adwords is the management of paid adverts in the search results of Google. The paid ads are typically placed at the top of the 1st Google page or to the right of the ‘organic’ search results, and it can cost anything, depending on the competitiveness of the keyword you’re bidding on. Innothoughts System Pvt Ltd Page 3