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10 Leading Gaming Solution Provider Companies 2018

To bring out such extraordinary business entities making massive changes in the peoples’ lives, we have come up with this interesting issue titled, “10 Leading Gaming Solution Provider Companies in 2018”.<br>

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10 Leading Gaming Solution Provider Companies 2018

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  1. ™ www.insightssuccess.in June 2018 10 10 L E A D I N G GAMING GAMING S O L U T I O N P R O V I D E R C O M P A N I E S 2 0 1 8 Deepak Gullapalli CEO & Founder Expert’s Viewpoint Smart and Digital Gesture to Analyze Human Input and Generate a Response Leader’s Insights Playing the Rummy Way! HEAD INFOTECH: Offering Superior Gaming Experiences through Scalable Mobile Applications

  2. Editorial V ideo games have dramatically have increased in realism over the past several years. With both graphical fidelity and gameplay realism, video games have increased immensely on to higher levels. It has been subject to the term “immersion” for many years from now, used in both the context of entertainment and marketing. Realism in video games is achieved via many different ways. Perhaps the most direct and cognitively closest is in the graphical quality of games. The first thing people notice about a video game is how “real” the graphics look like. The significance of perception to us is captured in the old adage ‘seeing is believing’. However, the insight alone is not sufficient to lead us to feel that the gaming world is “real”. The bottom line is how one interacts with the world. One cannot perceive a virtual game world as being “real” unless it reacts in a “realistic” way. Video games that rely on amazing graphics alone are not “realistic” if they do not have a similarly realistic interactive world to match. Creating appropriate gaming scenario that can cater for individual players has become an emerging challenge in procedural content generation. To enhance the evaluation of scenarios, one specifically studies the impact of the timing of events in a scenario and propose a generic scenario representation model that characterizes individual scenario based on the types and timing of events in the scenario. Effects of Realism on Immersion in Video Games Nowadays, video gaming is a unique phenomenon, where you find yourself projecting your intentions, actions and identity onto something else that is obviously not you, and yet is “you”. It is not simply “some character” that you are controlling. Not even a puppeteer tries to believe that he is actually the puppet. In the case of virtual worlds there are now two bodies – the physical body and a virtual body. Many video games today try to link the two bodies together with haptic feedback devices which seem to be more realistic and exciting. But at the other point, they can bounce the player out of the illusion of the game world, a reminder that he is just a physical body controlling a virtual one. Interactivity is an important component of constructing a believable virtual world. There are several ways in which the virtual reality can fail, but the illusion does not fail because it looks “unrealistic”. Rather, if one cautiously reads how many video game magazines and players discuss the issue of realism, they will find that their key complaints are more about how things “don’t make sense” in the game. So, it should be remembered that the virtual reality might collapse when the game world is inconsistent with the players’ expectations. Shweta Priyadarshini Shweta Priyadarshini

  3. ™ Editor-in-Chief Pooja M. Bansal Senior Editor Shraddha Deshpande Managing Editor Executive Editor Shweta Priyadarshini Rajarshi Chatterjee Contributors Ashwini Deshpande Rahul, Devasish Art & Design Director Amol Kamble Co-designer Rahul Kavanekar Picture Editor Alex Noel Shweta Ambilwade Art Editor Shweta Shinde Visualiser Business Development Manager Akansha Garewal Marketing Manager Dhruv Apte Business Development Executives Divya, Joan, Shraddha Research Analyst David Circulation Manager Vivek Bangade Database Management Prashant Chevale Technology Consultant Swapnil Patil sales@insightssuccess.com June, 2018 Corporate Ofces: Insights Success Media and Technology Pvt. Ltd. Off. No. 513 & 510, 5th Flr., Rainbow Plaza, Shivar Chowk, Pimple Saudagar, Pune, Maharashtra 411017 Phone - India: 020- 7410079881/ 82/ 83/ 84/ 85 Email: info@insightssuccess.in For Subscription: www.insightssuccess.in Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - (614)-602-1754 Email: info@insightssuccess.com For Subscription: www.insightssuccess.com Cover Price : RS. 150/- https://twitter.com/insightssuccess Follow us on : www.facebook.com/insightssuccess/ We are also available on : Copyright © 2018 Insights Success, All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights Success. Reprint rights remain solely with Insights Success. Printed and Published by Insights Success Media and Technology Pvt. Ltd.

  4. Contents Head Infotech: Offering Superior Gaming Experiences through Scalable Mobile Applications 08 Articles Interviews Nektan PLC: Gaming Provider Recognized for being at the Forefront of Innovation in Mobile Gaming Tale of Luck Gaming: The Story of Fortuity and Adeptness 38 30 Tech Talk Gaming over the Cloud – The New Realm of this Era 16 24 Kingston Technology Largest Independent Manufacturer of Memory Products

  5. CXO 46 20 Navigers AI Development Smart and Digital Gesture to Analyze Human Input and Generate a Response Innopark Playing the Rummy Way! 28 42 AEC A Prominent Distributor of High-End Gaming Components Capermint Technologies: 28 34 Proffering Best-in-Class Realistic Mobile Games NGFT: Stepping into the Futuristic World of Advanced Gaming and Technology Services 42 Shezartech: Providing Game-Based Learning Platforms for Enterprises to Learn & Improve Performance at Work 44 34 44

  6. + Leading aming Solution Provider Companies Leading Gaming Solution Providers, Revolutionizing Peoples’ Lives T he concept of gaming has its origin in the Neanderthal age. Boredom led to the onset of recreational activities and gradually gave rise to the inception of games. With the passage of time, people starting inventing new technologies, and newer methods of learning as well as recreational activities. Soon, people started digitalizing and life started transforming. With the advent of digitalization, the world is evolving rapidly and so are people and their lives. With the advancement in science and technology, games started changing too. Technological influences, Artificial Intelligence and Virtual Reality are making massive changes in the world of gaming. Similarly, the modification in the gaming sector is evidently revolutionizing human lives. From the sector of education to medication, gaming is creating enormous transformation in every section of life. To bring out such extraordinary business entities making massive changes in the peoples’ lives, we have come up with this interesting issue titled, “10 Leading Gaming Solution Provider Companies in 2018”. In this issue, we have specially featured HeadInfo Tech India Pvt Ltd as Cover Story. It brings a cutting edge transformation to the Indian Gaming Industry through top notched innovations. It aims to build a world class gaming platform where people play their favorite skill games on internet and mobile devices. Apart from this, we have chosen Capermint Technologies which is reliably serving worldwide customers for game, mobile and web application development services with latest technologies, tools and skillset. Acro Engineering Company a prominent name in the gaming industry, they are also looking forward to the great things and have started to pick up the pace in India. It has an impeccable reputation in the IT hardware industry. It is one of the biggest brands in the gaming industry are under exclusive distribution of AEC. Nilee Games and Future Technologies is a primary a game development company providing platforms like Android, iOS, Feature Phone, STB and other Smart Devices using technology HTML5 and Unity 3D. Shezartech a technology solutions company functional in areas of mobile & web app development, analytics, learning content, eLearning & product solutions for eLearning management system. innovationM Technology Solution is a leading technology partner providing design & development services globally on Mobile, Web & Cloud technology with expertise in IoT, Augmented Reality, DevOps & Location-based Services. BR Softech is an IT consulting and solution providing organization for next generation business collaborates throughout the world. Wow Labz that is a reputed web and mobile application development firm in India. They are good at design, technology and product. Proga India has been hand-picked for their skill and creative talent as well as their vision and fresh approach towards work and life in general. GodSpeed Games that provides with secured facilities and our labs have all the latest tools, hardware and software technologies. Our in-house editors have come up with some adroitly written articles on Augmented Reality Also, we have included articles on Playing the Rummy Way written by Sreeram Reddy Vanga, MD, Innopark and Smart and Digital Gesture to Analyze Human Input and Generate a Response written by Devansh Chaurasiya, Navigers So, flip through our magazine and explore interesting insights into the world of Gaming.

  7. | Deepak Gullapalli CEO & Founder

  8. COVER STORY | Head Infotech: Offering Superior Gaming Experiences through Scalable Mobile Applications

  9. + Leading aming Solution Provider Companies T ourselves. The online gaming industry, covering everything from combat games to digital casinos, didn’t even exist two decades ago and its growth rate over the last couple of years has been phenomenal. Aspiring to be the Best Head InfoTech started its journey in 2006 with a vision to bring the fun and excitement of skill-based online, multi- player competitive games to the world. Ten years after its inception, the company was rewarded for its innovation and commitment when its leading brand, Ace2Three.com was recognized as India’s leading online card gaming site. oday, disruption has become the new normal. Every new technology we discover has the potential to change the way we live, do business and entertain In the space of a generation, video games have gone from being a minor niche on the edge of entertainment to a billion-dollar industry. This remarkable trend is being fueled by the growing use of smartphones and the constant progress of gaming business models. According to various reports, the online gaming industry in India is expected to grow to about $1 billion by 2021 from the current $360 million, an unbelievable growth rate of 20 percent. This is expected to directly influence the society and lead to a hike in the number of gamers all across us. Ace2Three.com allows users to play free rummy and cash rummy tournaments with players across India and win cash prizes online. Apart from online rummy, the company is also into social casino games through their popular freemium segment. This is provided by another of their popular brands, Witty Games (www.wittygamesindia.com). Witty Games focuses on delivering innovative social casino games with an Indian flavor. The company has also recently launched a fantasy sports platform, Fanfight (www.fanfight.com). Rapid advances in technology, the entertainment consumption behavior of gamers, and new and improved business models are major factors in the staggering growth of digital gaming companies. Another critical element is their ability to innovate and this is where Head InfoTech, a company which develops applications for the online gaming industry, excels. Head InfoTech’s success as a market leader has been forged in its ethos of determination, perseverance and tenacity. The company’s attrition rates are amongst the lowest in the industry and it draws strength from a fantastic team which has stuck with the company through ups and downs. They also treasure their loyal customer base, who

  10. ‘‘ Our strong innovative culture makes it easy to turn great ideas into exciting products ‘‘ appreciates the stark difference between Head InfoTech’s outstanding products and that of the company’s competitors in the market. Head InfoTech was recently acquired by the Clairvest Group, a leading Canadian private equity fund. The deal is the largest transaction in the Indian gaming sector to date. The Visionary Deepak Gullapalli is the CEO & Founder of Head InfoTech. It was his sheer dedication to bring cutting-edge innovation and transformation to the Indian gaming industry that led to the establishment of Head InfoTech. Deepak realized that the extremely popular game of rummy could be taken online, and founded the company from his basement with a couple of rented computers. Ace2three was the pioneer in skill-based online gaming and quickly diversified its range with the introduction of popular games like poker and fantasy sports. Under Deepak’s leadership, Ace2three.com continues to spearhead growth and development of the gaming industry in India with more than 10 million happy players. Deepak is a startup specialist with expertise in product management, functional analysis and designing interfaces for internet applications. He has completed a Master’s degree in Business Information Technology from Middlesex University. Innovation and Technology Disruptive turbulence is unavoidable with the speed at which the gaming industry is growing. While the regulatory uncertainty that currently looms over the industry has the capacity to impact investment, there is still massive growth potential for companies like Head InfoTech that are operating on a self-sustaining basis. The team at Head InfoTech is constantly pushing the envelope to make their products more user-friendly and efficient for their customers. They are also extremely mindful of being a responsible market leader and have undertaken initiatives such as implementing a responsible gaming policy at par with global gaming market practices. As a product company, they constantly introduce new features to the gameplay to improve the user experience. Head InfoTech honors the commitments made and strives to build a relationship of lifelong trust with all of their customers. Disruptions and Breakthroughs As the quality bar of online games rises by the day, people are increasingly open to investing their money and efforts into online gaming portals. The skill-based gaming industry offers growth for various ecosystems. To scale an online gaming business, investment is necessary in several areas. Payment solutions are needed to process transactions, marketing is required for digital campaigns and, most importantly, talent (ranging from IT engineers, designers, marketing and general management professionals) is essential to improve the gaming experience itself. Despite getting the required push in many ways, monetization remains a significant limitation for the online gaming industry in India. The major challenge is the potential regulatory changes that could adversely impact the currently unregulated industry. While there is no doubt that more transparent guidelines are needed for the recognition of online platforms with a

  11. clear-cut definition of “skill gaming” in the Indian context, it must be understood that playing online with money does not necessarily imply that you are vulnerable to cyber-crime. The key aspect of safety is to embrace the idea of responsible gaming. This means end-to-end protection of the security of the player and reliable, hassle-free payment gateways for users. Future Aspects Head InfoTech fosters an environment of learning and innovation that brings out the best from its team every day, and those contributions are duly recognized and rewarded. This positive culture helps to forge an everlasting bond among its employees and allows them to be partners in the company’s overall growth. Deepak asserts, “As the founder, my aspirations are to scale greater heights in terms of growth and sustainability over the next five years and to be the benchmark for gaming companies in India.” Head InfoTech is at a stable phase and plans to consolidate its position as a market leader in online rummy. Diversification is on the cards and they also plan to explore other products and businesses related to media and online gaming. In the meantime, they will continue to provide the framework for the future of the gaming industry and cement their reputation as a dynamic and forward-thinking organization.

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  13. + Leading aming Solution Provider Companies Management Company Name Brief ACRO Engineering Company acrotechindia.com Acro Engineering Company has an impeccable reputation in the IT hardware industry. The biggest brands in the gaming industry are under exclusive distribution of AEC. Himanshu Jain CEO BR Softech is an IT consulting and solution providing organization for next generation business collaborates throughout the world. With comprehensive intelligence system across diverse industries and domains, it dedicatedly work over the client's project to turn them into some most successful and high-performance organizations. NITIN GARG Director BR Softech brsoftech.com Capermint Technologies is reliably serving worldwide customers for game, mobile and web application development services with latest technologies, tools and skillset. Capermint Technologies capermint.com Vivek Shah CEO GodSpeed Games godspeedgames.com Ranbir Hora Managing Director GodSpeed Games provides with secured facilities and our labs have all the latest tools, hardware and software technologies. Head Infotech India Pvt. Ltd headinfotech.com HeadInfo Tech started as a venture to cater to the product development requirements of the online gaming industry, it is now among India’s biggest online gaming companies. Deepak Gullapalli CEO & Founder Leading technology partner providing design & development services globally on Mobile, Web & Cloud technology with expertise in IoT, Augmented Reality, DevOps & Location-based Services. innovationM Technology Solution innovationm.com Manish Seth CEO NGFT is providing Game Development for platforms like Android, iOS, Feature Phone, STB and other Smart Devices using technology HTML5 and Unity 3D. NileeGames nileegames.com Jha Anand Umashankar CEO Proga India has been hand-picked for their skill and creative talent as well as their vision and fresh approach towards work and life in general.They have expertise in respective areas and deliver excellent results under challenging situations and in a time-bound environment. You can say we believe in creating the impression while enjoying the pressure. Probability Gaming India progaindia.com Manish Tripathi CEO Shezartech is a technology solutions company functional in areas of mobile & web app development, analytics, learning content, eLearning & product solutions for eLearning management system. Shezartech shezartech.com Dhananjay Kumar CEO Wow Labz is a reputed web and mobile application development firm in India. They are good at design, technology and product(analytics et al). Wowlabz wowlabz.com Amit Singh Founder & CEO

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  15. Interview with Insights Success Kingston Technology: Largest Independent Manufacturer of Memory Products K nation on the global map. In terms of ecosystem, market and community strength, India has the potential to offer immense opportunities for gaming solution providers. Currently, India is in a transition phase that has allowed the gaming companies to come forward and cultivate a culture that will support the gaming industry. Looking at the future prospects of the industry, gaming companies have already started developing dedicated strategies for the Indian market. ingston Technology India is one such organization which is working with ecosystem partners to improve the strengths of gamers the country and create a gamer friendly environment to step up their talent. India is emerging as gaming 1. Kindly brief us about your company. HyperX is a high performance gaming brand division of Kingston Technology which was established in 2002.. From just one line of high-performance memory in initial phases of the business, the company has grown over the years to encompass multiple product lines of memory modules, solid-state drives, USB Flash drives, Gaming headsets, Gaming keyboards, Mice and Mousepads catering to the gaming community. Presently, we are known for manufacturing products that offer superior performance, quality and aesthetic designs; preferred by top rated gamers, tech enthusiasts, and over-clockers worldwide. For more than a decade now, HyperX has been manufacturing best in class products, created world memory records and achieved most stringent product certifications for its gaming peripherals. Apart from producing exceptional hardware, we take immense pride in supporting the gaming community by sponsoring more than 20 gaming teams globally and the Intel Extreme Masters and Dreamhack gaming festivals. 2. What are the different products and services provided by the company, which is setting you apart from your competitors? From high quality memory modules to top tier headsets, we have manufactured various products to meet the peripheral needs of every gamer. We do not draw direct comparisons with competition but HyperX has been a one stop solution for the gaming as we offer a multiple product including memory modules, solid-state drives, USB Flash drives, Gaming headsets, Gaming keyboards, Mice and Mousepads. Each product that we create is unique in its own way as we have constantly worked on innovating best in class technology for our products which gives a winning edge. We are the pioneers in the ‘Dual USB’ concept and first to showcase DDR4 memory technology to the world. Whether it is our Cloud Alpha gaming headset with Dual Chamber technology or a world record breaker DDR3 memory, HyperX has always exceeded the industry expectations with every new innovation. 17 June|2 018

  16. Interview with Insights Success 3. Brief us about the Founder/CEO/Director, and what was the source of inspiration for your company to be in the Gaming Solution Providers segment. John Tu and David Sun are the co-founders of Kingston Technology. “Be real good at what you do, or do nothing!”, is precisely the motto of Kingston and HyperX, one of the largest manufacturers of memory products all over the globe. For a complete story first hand from our founder, please refer to this link from Fortune: http://fortune.com/2013/12/05/kingston-technology-and- the-power-of-memory/ open world games which are designed with a perspective of giving a more playful and experimental space to the gamers. Gamers are evolving from casual gaming to semi and professional gaming. This is true for both PC and Console games and we are proud to be an active catalyst in making this transition possible. The gaming solution providers have also witnessed the increasing demand for gaming which has allowed them to explore various business opportunities prevailing in the market. Few of the challenges are that the gaming industry is very niche and thus, awareness about the gaming peripherals is limited to the gaming community which limits the scope of the industry. One of the reasons that inspired Kingston to venture into gaming with HyperX was the growing demand and rising user base. The brand name started as a part of Kingston but now has a niche of its own globally and in India too. 7. What are the key attributes that helped your company overcome the challenges, which the company faced during its establishment? Our dedication towards the gaming community is the most effective tool or our inspiration that keeps us wanting improvements. The more we get better at our products and activities, the more gamers benefit and the more the ecosystem improves. 4. What makes you a unique player in this field? Kindly explain us your advantages over your peers. We would agree with the majority of the audience that our consistent focus on making groundbreaking technology and quality products available to gamers and enthusiasts at an effective price, is what gives us an edge. Not just that, we work closely with our channel partners and believe that we can grow together by providing them with proper direction and training from time to time. Apart from providing reliable products, we have incorporated most extensive and stringent testing processes in our manufacturing and an exceptional free tech support centers for our consumers. All these facilities have helped us to emerge as a unique player in the industry. Also, consistent roll-out of innovative technologies is an essential part of our business strategy that differentiates us from our competitors. 8. What are the benefits gained by your clients while doing business with you? We work closely with our channel partners and owe much of our success to them. India is a diverse market and hence there is a need for channel partners to communicate effectively with our customers. At HyperX, we offer assistance to our channel partners in order for them to understand the market and our products to get better sales. Furthermore, We have a dedicated strategic partner for service and this adds immense value to all our channel partners and end users including gamers. 5. What is the current scenario of Gaming Solution Providers industry, from your point of view. India is emerging as gaming nation on the global map. In terms of ecosystem, market, investment and community strength, the country has the potential to offer immense business opportunities for gaming solution providers. Currently, India is in a transition phase that has allowed the gaming companies to come forward and cultivate a culture that will support the gaming industry We are working with ecosystem partners to improve the strength of gamers in the country and create a gamer friendly environment for them to step up their talent. Looking at the future prospects of the industry, gaming companies have already started developing dedicated strategies for the Indian market. 9. How do you see yourself and the company in the future ahead? HyperX believes in providing a better computing and gaming experience to its users. All our products are engineered to bring in the latest technology at the most prudent prices. What has been important for our growth in the 30 successful years is our ability to facilitate technology driven inclusive growth for a wide band of consumers. India is a key market for us and one of the fastest growing ones. For the upcoming product lines, our strategy will be for reaching corporates, enterprises and even the end users. One can expect more revisions and upgrades to our existing portfolio of products and solutions. Moreover, India is moving towards becoming a hub for e-sports and we happen to be a strong player in the area. We are working with brands and partners to create a favorable ecosystem for the gamer and the gaming community as a whole. 6. With the massive advancements in the Gaming Solution Providers industry, what are the opportunities and challenges evolving with it. The era of digitalization has witnessed the advent of various 18 June|2018

  17. Sreeram Reddy Vanga MD Innopark (India) Pvt. Ltd 20 June|2018

  18. Playing the Leader’s Insights Rummy Way! About the Author Sreeram Reddy Vanga, is the MD of Innopark (India) Pvt. Ltd, that houses the famous online rummy platform, ClassicRummy.com (now owned by its subsidiary Vindhya Infotech). Sreeram is a serial entrepreneur with over 16 years of experience in the global online gaming industry & is currently building a portfolio of engaging online games for the Indian, SEA and US markets. 21 June|2018

  19. Leader’s Insights I ndia’s socio-historical background is a living proof of cards being a popular household game. Most of us have played all sorts of card games or rather still play them. Rummy is one such form which has a strong connection with festivity and celebrations. In many parts of India, Diwali calls for a compulsory session of Rummy game among friends and family. With time and technology, today the online avatar of Rummy is more profound than its physical form. Well, nothing can beat the experience of playing rummy at ease, on your mobile phone. However, things did not come so smooth and easy for the online rummy industry. Battling numerous prejudices and rumors, online rummy has finally been recognized as a skill game in India. India is a unique market with interesting gaming habits. Here players are intelligent, well informed and will not settle for anything but the best. Thus for online gaming companies, it is a constant process to build something new for the players. Online rummy as a platform has come a long way from being a monochromatic game portal to 3D rummy tables with superb UX. Responsive gaming platforms which are multi-screen compatible can work in all screen sizes without any hindrance, thus providing a seamless gaming experience. With the enhancements in game engines, CPU and GPU technologies, developers are being able to create the best gaming experience. The online gaming market has undergone some exciting changes and that too within a short span of 20 years. As KPMG reports, the Indian online gaming industry is all set to add more than 190 million gamers and become a USD one billion opportunity by 2021! And all thanks to the exponential growth of the Indian mobile market, smart phone users are projected to be 470 million by 2021. The report shows that 85% of the players prefer playing on mobile. This definitely points towards a bright future for mobile rummy in India. This growth would be further propelled by digitization of payment, affordable emerging technologies and superb game content which match global standards. Over the years the online rummy industry has witnessed a subtle demand from the players for enhanced player experience. Be it the look and feel of the portal or the gaming ease; the mere fact that if the opening screen of the site is not appealing can deter a player from playing, points out to the unique player behavior. Today, we are at a very interesting juncture of social development where the older generation is amalgamating with the younger one to create a massive market for online gaming in India. This opens up a huge window for online rummy platforms to be as creative as they can with their content. However, every growth projection comes with certain challenges and online rummy has had its fair share of obstacles. Nevertheless, with time it has evolved as a favourite skill game that players engage, in order to enjoy, socialize and also win. Today, all of the leading online rummy portals offer great game prizes and tourneys. Thus a classic, rummy game online will simultaneously entertain a player and even enable him/her to win. It can safely be said that online rummy is here to stay and entertain more and more players. It has evolved and will continue to evolve as a platform. The key is to understand the gaming habits of the Indian players, which are unique in many ways. Indian gaming market is value driven and price-sensitive. Typically a new player will always reach out for free games with simple game-play; it’s only when the players master the skill of gaming will they invest money and time in complex games. Not to forget the integration of new payment mechanisms that is absolutely essential to target the young gamers. With the current trend in view, it can be safely predicted that by 2020, we are looking at more engaged online & mobile players with improved paying propensity and the online rummy industry growing manifold. 22 June|2018

  20. over the Cloud G However, mobile environments are in a strikingly different scenario as they power reserves. A fully utilized mobile device may have a greatly reduced thus it is important to reduce the complexity of these gaming softwares for Luckily, cloud gaming systems provide a potential way by offloading processing tasks such as 3D rendering and physics calculations to powerful cloud ames have been known to push consumer computing platforms to maximum capacity. In traditional systems such as desktop computers, expected and accepted that Gaming software will push a system to its their it is often limits. have limited running time, mobile devices. complicated servers. Cloud Gaming enables new business models for games as well as cloud service providers. Users no longer need to purchase powerful hardware to run new games and can play virtually on any device, which is capable to displaying videos in HD format. On the other hand developers no longer have to fear software piracy as the software never leaves the cloud and also can reduce development costs by focusing on one specific platform. This allows developers to spend more time on improving the quality of the product instead of worrying about compatibility. Even small non-HD devices can be supported, e.g. by reducing the resolution. A smaller resolution requires lesser bandwidth and the video can be decoded at the end device with less energy consumption enabling the use of hand-held mobile devices as clients. After performing extensive cloud gaming experiments using both mobile and desktop clients several interesting insights have been revealed. For example, gamers’ satisfaction on mobile clients is more related to graphics quality, while the case on 24 June|2018

  21. Tech Talk desktop clients is smoothness quality latency, while the resources allocated to continues to grow in patterns of these the efficiency of both lessened as the between the game server and center and thus has an (in theory) optimal connection to the game server at all times. more correlated to control quality. Furthermore, graphics and are significantly affected by the bitrate, frame rate, and network control quality is determined only by the client types. The amount of high performance multimedia applications such as cloud gaming both public and private data centers. The high demand and utilization platforms make the smart allocation of these resources paramount to public and private clouds. The impact on multiplayer games might be synchronization between players is no longer impacted by the distance client. In the cloud scenario, the client is virtually located within the data Advancement in Cloud Gaming From Virtual Machine placement to shared GPUs, researchers from many areas have been exploring to efficiently use the cloud to host cloud gaming platforms. Although many cloud computing workloads do not require a dedicated GPU, cloud gaming servers require access to a rendering device to provide 3D graphics. As such VM and workload placements have been researched to ensure cloud gaming servers have access to adequate GPU resources. The efficiency and robustness of the communication channels between cloud gaming servers and clients are crucial and have been divided as the data compression algorithms to reduce the network traffic congestion and the transmission adaptation algorithms to cope with 25 June|2018

  22. Tech Talk network dynamics. Graphics compression is proposed for better scalability, because 3D rendering is done at individual client computers. Compressing graphics data, however, is quite challenging and may consume excessive network bandwidth to design a cloud gaming platform based on graphics compression. These platforms require graphics compression tools which are applied to graphics commands, 3D structures, and 2D textures. Cloud Storage and its Usage To estimate the kind of effect cloud computing has on the video game industry, one has to observe the way in which video games are currently using the cloud. Perhaps the most common use of cloud computing at the moment is cloud storage. Gamers have the opportunity to save games onto cloud servers provided by gaming bigwigs like Sony and Microsoft. Some publishers and developers provide saved game storage space as well. The arrival of the current generation consoles (PlayStation 4, WiiU, Xbox One) has also ushered in a wealth of new capabilities with the cloud. The advances in technologies turn playable cloud gaming services into reality; more optimization techniques gradually make cloud gaming services profitable. Cloud gaming services such as OnLive, GaiKai and Core Online have recently triggered interest in the gaming community by allowing low-end devices (i.e. a low cost set top boxes or mobile devices) to stream games that were typically reserved for high-end consoles. Besides cost-efficiency and power consumption, platform independence is a major advantage of these solutions. Cloud gaming is all about flexibility, with networking being the huge advantage. Consoles and PC’s were always limited by the hardware inside. All the games being stuck on one piece of kit where one needs to upgrade everything for the next best thing. Now, it is only limited by the power of the internet connection. With 5G rolling out globally in the next few years and the cost of internet dropping worldwide, it will be hard-pressed to find a spot left on the globe where one can’t connect in a fast-approaching future. 26 June|2018

  23. + AEC: A Prominent Distributor of High-End Gaming Components Himanshu Jain Director T eSports. eSports insights and trends will be a recurring post which is designed to deliver to eSports industry insiders and watchers up-to-date information on the latest trends and developments in the fast-moving world of eSports. This includes the intersection of eSports with privacy, traditional sports models, science, gambling, college programs, and investment activity. oday, the gaming market is growing at a steady rate and it is in a pretty strong state. The people around the world are in love with gaming, specifically Portsmouth (United Kingdom) and University of Maryland (United States of America). Himanshu has got first -hand experience in the evolution of computing technology and decided to bring this technology to India. Over time computer hardware started to become mainstream, that’s when Himanshu began to look towards the horizon of technology and that’s when he got acquainted to gaming. Gaming Hardware and Content Generation Services AEC is known for being a leading distributor of high end gaming components. They have also been focusing heavily on the entry and mid-range segments for gaming hardware and peripherals as well. The products that they bring in are mostly exclusive as they take full responsibility for their products. AEC is providing service from landing to distribution to after sales. This way they give complete confidence of accountability to their channels. Not only that, they also provide marketing intelligence and content generation services through their community engagement program. In 1980, the ACRO Engineering Company (AEC) was established as a part of the SMC group which already had a formidable reputation in various fields including steel, paints, construction and technology. AEC has numerous branch offices and warehouses located in more than thirteen states in India and over 4500 counters with a wide portfolio of products with its headquarters in New Delhi. AEC team consists of a diverse combination of people coming from all parts of the country, contributing a unique blend of disciplines including engineers, developers, MBAs, accountants and creative thinkers. Overcoming the Challenges with Bold and Innovative Styles When one works with the most advanced products in high performance computing, it’s an occupational hazard of having to deal with constantly evolving hardware. Not all new technology is received by the end user and that is a risk that the company has to face from time to time. These risks can also give them great rewards if a new product is received well and people will eventually start asking for it. A Fascinating and Ambitious Leader Born in New Delhi, Himanshu Jain is the Director at ACRO Engineering Company. After graduating from the Delhi University, he has completed his MBAs from three different global Universities - Hogeschool voor Economische Studies Rotterdam (Holland); University of 28 June|2018

  24. Accessibility: AEC makes sure that they are accessible to their end users; this insures that they learn from their customers. They have to study trends and also have to keep track of the international market. Some people like to believe that its luck but it’s actually immense research and planning that goes into taking these risks. Sometimes they have to say ‘‘ Today, AEC has a renowned name and their wisdom along with a young strategic team is getting their work done in bold yet innovative manner. This has enabled them to have a distinctive work-culture that is fueled by passion and energy. We don’t just provide products, we provide solutions The Foreseeable Future of AEC As AEC have kept close ties with young innovators in India, they see great potential in AI and Machine Learning. This seems to make a lot of sense as the next step forward as the new world that seeks automation as a means of operational optimization. The company has the pleasure of working with many individuals who are working in this field and looking forward to work with more individuals. ‘‘ ‘no’ to a product and it makes some people unhappy. But it’s something that they have to live with. It’s a double edged sword and people must plan for both scenarios. Following these strategies, AEC moves ahead and this is how they are setting new records in the industry. The primary values which make the company successful are: AEC as a prominent name in the gaming industry, they are also looking forward to the great things and have started to pick up the pace in India. The ‘Gaming Café Program’ enables them to work very closely with existing café owners and potential investors. They support their partner café’s in terms of branding and community engagement. The company has already partnered with hundreds of Gaming café’s and are still very excited to partner with more in the upcoming years. They are also hoping to see more challenges so that they can keep evolving by adding more partners and more state branches. AEC will continue to support the gaming industry in India while providing the best products for the foreseeable future and they plan to expand in six more states by the end of this financial year. Passion for what it sells: They are truly in love with what goes out of their counters. If AEC doesn’t love it, they don't sell it. Knowledge about its products: Although this usually comes with passion. But, the company regularly runs internal tests to make sure that the team knows its portfolio and to make sure that they know what the team is talking about. Accountability: As it has been mentioned earlier, they prefer taking responsibility for the brands that they sell. From distribution to marketing to servicing after sales, they keep track of feedback and their activities. 29 June|2018

  25. Interview with Insights Success Nektan PLC: Gaming Provider Recognized for being at the Forefront of Innovation in Mobile Gaming Gary Shaw Founder A forward. Indian developers have seen an influx of investments and this is expected to improve furtherBusiness models of video games which are constantly evolving to fully adapt to the needs and preferences of users in areas such as platforms (via the Web browser, mobile applications, etc.), forms of payment (pay per download, subscription, payment for access, game extensions, etc.), or gaming devices (game consoles, computers, smartphones, tablets, etc.). Nektan PLC is a leading international gaming solutions and services provider.It serves Europe, the US and Asian markets, driving digital gaming transactions, through proprietary technologies that permit speed, flexibility and innovation. s the game industry continues to grow and expand its target market to nearly every person with access to an Internet connection, the capabilities needed to gain a competitive advantage are changing too. Increased trust and perceived value of online entertainment is likely to provide the necessary impetus to online gaming going In an interview with Insights Success, Gary Shaw, Founder of Nektan PLC gave some insightful answers highlighting the influences made by his company to take gaming solutions to a new level. 1. Kindly brief us about your company Nektan is a leading global gaming platform provider for the online casino industry, delivering B2B and white label gaming software and services. 30 June|2018

  26. 2. What are the different products and services provided by the company, which is setting you apart from your competitors? I founded the business back in 2011, following a joint venture with gaming solutions company GTECH. I’m an entrepreneur at heart, with a consistent track record of delivering business growth in the gaming industry. addition, we make speedy service adjustments in real-time. As an agile business, we are flexible and easy to work with, ensuring our partners receive a world-class and bespoke service. At the heart of Nektan’s operations is our full end-to-end proprietary platform Evolve, which simplifies and supports the route to online gaming revenues for casinos. Our white label solution manages the full customer experience and back-office operations, allowing commercial partners to focus on marketing the product to its consumers. Our proprietary B2B platform, Evolve Lite, provides operators first-time access to cutting-edge digital casino content, ensuring their focus is on the end user. With extensive knowledge of the international landscape, we are proud of our growing presence of our platform in Europe, the US and Asia. A feat which sets us apart from our competitors. In 2000, I joined gambling company Victor Chandler, helping to establish the operator’s casino and poker products. I then went on to create my own business St Enodoc, becoming one of Europe’s largest white label operators before it was acquired by GTECH-Lottomatica in 2008. 5. What is the current scenario of Gaming Solution Providers industry, from your point of view? Under my stewardship and with the help of a strong and dedicated team, Nektan has grown to become a fast- growing business in the gaming solutions industry, with the company well placed for future growth and continued success. The online gaming industry is thriving right now, with growth being experienced in a variety of verticals such as casino, bingo and sports betting. Core markets such as the UK continue to grow in size, while new and emerging markets are appearing in places all over the world, providing even greater opportunities for operators and gaming solution providers such as ourselves. We place great emphasis on building strong and open relationships with partners ensuring our casino delivery offers a robust and rich gaming experience in a safe, secure and compliant environment. 4. What makes you a unique player in this field? Kindly explain us your advantages over your peers. At the core of our unique proposition and which sets us apart from our competitors, is our speed of integration and service updates, our low upfront costs and our portfolio of high quality games on offer, compatible across all devices. In addition, we are truly global, being one of the only providers with presence in Europe, the US and now Asia. There are a growing number of platform providers in the iGaming industry and it’s been an important strategic objective to differentiate ourselves from the competition. We’ve done this in a number of ways, but overall our focus on customer service and speed to market are the key differentiators that have set Nektan apart. Earlier this month, we announced our launch into Asia through a global platform agreement with Tyche, which saw the Nektan Evolve Lite gaming platform go live with a number of Tyche’s Asian partner sites. It’s an exciting marketplace for us to enter, particularly as iGaming is growing increasingly popular throughout the continent, and we are confident we will expand our presence in the region, throughout the course of year. 3. Brief us about the Founder/CEO, and what was the source of inspiration for your company to be in the Gaming Solution Providers segment. We are able to deliver our white label end-to-end casino platform to our customers quickly and efficiently, with casino sites going live in just eight weeks for new partners and two weeks for existing partners. In 6. With the massive advancements in the Gaming Solution Providers 31 June|2018

  27. Interview with Insights Success industry, what are the opportunities and challenges evolving with it. A clear factor that has helped shape our strong position in today’s marketplace is Nektan’s emphasis on maintaining the best relationship with each other and our partners, through open dialogues, professional diligence and a friendly approach. The industry continues to grow at an accelerated pace with new brand entrants and emerging territories opening up opportunities to expand internationally. The challenge that we find from new and existing casinos is the ability to move fast and the speed in which product integrations and service modifications take place. With the challenge of management changes throughout our existence, naturally, there comes a certain degree of culture shake-ups and internal uncertainties. However, we’ve taken care to establish a clear culture both internally and externally, of respect and openness which sees us treat each other and our partners with care, courtesy and acknowledgment. Our team is in constant contact with partners and is able to overcome any technical or account management issues in a timely manner. When it comes to newly-regulated markets, speed is of the essence as it is important that operators are in a position to offer attractive products to customers in a matter of weeks rather than months. Major organizations struggle with this as they are bogged down by lengthy business protocols or integration pipelines. That’s where quick and nimble gaming solution providers, such as Nektan, can rise to the challenge. 9. What are the benefits gained by your clients while doing business with you? 7. Share with us how the company is contributing to its sector in the industry The ultimate goal for us and our partners is to continuously drive revenues and increase the lifetime value of players. We do this by offering engaging content and providing a fully-operational casino site, that’s robust and secure, ensuring a seamless player experience. More than 100 sites across the globe are now being powered by Nektan through our white label solution, which highlights the growing strength of our offering within the industry. We’re providing quality casino games coupled with a proprietary platform that incorporates best-in-breed technology to offer customers a quick and efficient route to market. Through our B2B operations, we are constantly looking to partner with third-party game providers to develop our games portfolio and thus provide a variety of content for different tastes and requirements. Recently, we struck a deal to become the first supplier in Europe to offer Konami video slots, highlighting our ability to offer unique and bespoke content. Unlike, many providers, we require low upfront costs, opting to take a percentage of the revenues instead. This ensures we play a key role in the success of a casino, resulting in a win-win situation for both the operator and ourselves. 10. How do you see yourself and the company in the future ahead? Furthermore, we take on all the back-office work, such as CRM, player management, payments, lobby, bonusing, reporting, affiliates, live chats and more, leaving the operator to focus solely on marketing the casino to its players. We engage in authentic partnerships, which is the essence of our business model. We will continue to strive towards offering market leading casino content that sets us apart from our competitors. We endeavor to unremittingly drive our technological advancements to ensure we provide the most cutting-edge, end-to-end casino platform service to our growing list of customers across the globe. We have a number of innovative and exciting projects in development behind the scenes, so watch this space. 8. What are the key attributes that helped your company overcome the challenges, which the company faced during its establishment? 32 June|2018

  28. + Capermint Technologies: Proffering Best-in-Class Realistic Mobile Games Vivek Shah Founder and Managing Director C off as a group dedicated to disrupting the gaming industry, later on, realized that the value propositions it offers to the clients in the gaming industry also apply to the mobile apps. Capermint was remolded at this point in time. It adopted mobile app development as one of the prime offerings. The games developed by Capermint are sleek, offer a fully immersive user experience and are of technologically superior functionality, which can self-adapt. apermint Technologies Pvt. Ltd is a prominent Mobile Games and App Development company based out of India. Although the company started Capermint works on full package system and it has a team of specialists who understand the requirements of the clients and guide them from start to the launch and even marketing of the game. The clients can understand how they can earn money out of their game. The company’s aim is to offer an ultimate gaming experience for its customers . Leader Holding the Reins Vivek Shah, Founder and Managing Director of Capermint Technologies, started his career as a game developer. While working for different companies at different designations, he realized that the industry definitely needs to shift towards developing games that can not only catch users’ attention but also keeps the users so engaged that they immerse completely and feel they have become a complete part of the game. After going through several hardships and struggles with a few partners, he started his own company and started his mission of disrupting the gaming industry alone. He found mates on this journey, convinced them to work with him and till date all of them are still an integral part of Capermint. Gaming is Passion Capermint considers gaming as its passion rather than a profession. The entire foundation of the company was laid to disrupt the gaming industry from process to delivery. Here are a few aspects where Capermint just turns the tables against all its competitors, Capermint’s super strong UI/UX Team, Process, Full Package System, and Database. The company hasaround 250already developed template games, which aid the clients to get the basic idea on what can they expect. It also owns a large database of sounds, characters, and character sequences. Capermint excels in gaming and its GDDs (Game Design Documents), which help the clients, visualize the game even before it is made. There are two completely dedicated teams for game design, who look into every smallest aspect of the game from the sound of a click to an experience of a close combat. Unlocking Opportunities The gaming industry is moving from simple 2D games to more AR and VR based games. The recent trends in gaming are that they are not just on the mobile screen—the games are around you, they want the user to move, to do things in the real world to be able to handle things inside the game too. The distance between the real world and the virtual 34 June|2018

  29. world is annihilating and now the virtual world looks almost similar to the real world but is just a little more interesting. offerings in every technology you talk about. We also have a huge database of sounds, characters, animations, etc. by which now we can offer client everything he/she needs,” asserts the founder. Capermint feels this is one of the most amazing opportunities and has tied its shoes for taking it up. It has a ‘‘ Nonpareil Benefits Capermint is well-known for offering best-in-class services and 100% client satisfaction. Some of the exclusive benefits associated with the company and its products & services are, one point solution—all products and services under one roof, learn how to earn out of the game, best user experience, a large variety of options to choose from and a dependable process, among endless others. We wish to build amazing games and for that, we wish to now go all guns blazing ‘‘ The company truly processes conscious and hence believe in bringing out the best to make customers happy. The team keeps on redeveloping until it obtains the desired output. Whenever a client approaches for a new project, the team starts work only after thoroughly understanding the client’s requirement and fit them appropriately in the process. Until the game design document is not approved it does not proceed to the development stage. separate AR/VR gaming team. The company has set up a VR testing room, which explains how to test user experience while he/she is playing the game. “We have also started moving ahead of just mobile gaming and have moved towards making games for play stations and Xbox”, says Vivek. Tackled the Challenges One of the biggest challenges Capermint faced during its initial phase was establishing credibility and working on all different subdomains within the domain of choice. Unless a company proves to have hands-on experience, it is impossible to get better projects. The core value Capermint Technologies holds is persistence. Foreseeing a Bright Future The future is bright and shining like a star for Capermint Technologies. The company wishes to venture more into upcoming technologies. It is also developing more number of VR and AR teams than what it has at this point, thereby boosting business in these new domains. It also plans to form a team specifically for game development for play stations and Xbox. The company looks into possibilities of IoT as a technological capability in gaming. “We kept on trying; we made some projects just for ourselves. We did not sell them, but just to get our hands on a technology. Now we have developed an entire database of www.capermint.com 35 June|2018

  30. A PERSONAL TOUCH TO YOUR BETTER TOMORROW www.jehangirhospital.com

  31. Gaming: Th e Story of Fortuity and Adeptness 38 June|2018

  32. Tale of Luck L The debate between luck and skill is among the gaming circles for decades now. Some credence that every element of a gaming is governed by luck and others believe that success can only be achieved until a player utilises his/her harnessed skills. So what governs the gaming: luck or skill? Luck, n- Success or failure apparently brought by chance rather than through one’s own actions- from the Oxford English Dictionary. uck and skill often decides the success in a game. However, these two are frequently confused, and the audience is uncertain about which one is which. Everyone in life has attributed something to luck. The word “luck” is thrown around life with a great regularity. This word is tossed in the gaming more often than any other human activities, where the player’s win depends on the luck. After all, cards in a game and spin in roulette can’t be controlled. Faith and Superstition Gaming: Gaming superstitions indicate the evolution of the gaming culture just like superstitions, faith, and tradition are designed to bring us together. This concept has an played important role in various cultures throughout the history. For example, in Thai cultures, elephants are seen as a blessing and China considers crickets lucky. Some people consider luck as a simple matter of chance, while others attribute it with faith or superstition. People around the world pay a massive amount of money just to buy numbers, home addresses, licences plates and many other things containing lucky numbers. The Good Luck Charms There is no denying in saying that gamers are the most superstition persons around the world. Furthermore, this superstition is the reason behind the creation of the argument of luck vs. skill. There are various superstitions, lucky tokens, ritual perpetrations in gaming circles such as crossing fingers to attract good luck, blowing the dice before rolling, carrying a good luck charm, wearing luck clothing item, sprinkling lucky water onto the money, carrying a lucky rabbit’s foot, ignoring unlucky 13 number, salt spilling, and many more. 39 June|2018

  33. Tale of Luck The Psychology behind Luck The concept of luck has caused tribulation for the psychologists and philosophers. Jean-Paul Satre a French philosopher & literary critic and Sigmund, an Austrian neurologist both concluded that belief in luck has more to do than a pure chance. This means that people use luck as an escape from reality, blaming failure on luck rather than taking its responsibility. This theory is finding its place in the real life also. Humans naturally embrace the stories and move away from real statistics. This occurs due to the left hemisphere of the brain, where an area called “interpreter” constantly tries to make sense of what is happening around it. It integrates everything a human sees and interprets that into a cause-and-effect with human beliefs. This area doesn’t know about luck, so it wanders off towards likely explanations misleading livings beings from logic, losing track of other potential explanations or possibilities. Skill, n -The ability to do something well; expertise -from the Oxford English Dictionary. Don’t Hate the Player, Hate the Game A player can’t control the cards dealt or the number of the dice thrown. Such incidents prove that “Gaming is a game of chance”. However, the dice can be tossed in an advantageous way and cards can be played differently via the working knowledge of the game. The answer to this query can be found by asking; can anyone intentionally lose a game? The answer is yes, of course yes, by making decisions that a person knows are inferior. If a game is entirely based on luck or chance, how it can be changed by decent or corrupt decisions, as the players have no control over the outcome. By reading the opponents and altering the behaviour deliberately and deploying moves based on the detailed knowledge of the game, players are much more likely to taste the success. The point to note here is that the performance is predictable. In a game of luck, there would no relation between the winning of the player accords different periods. So what will it be? Luck is a psychological phenomenon with a huge amount of influence on both mental & physical health with a certain level of manipulation. With the right moves and knowledge of the game, any player can make their own luck, not only in gaming but in their real life as well. The answer is simple enough: if luck dominates skill then the game is a game of chance, and if skill dominates luck then the game is a game of skill. Legendary “games of chance” games like roulette can also be manipulated. An unskilled player wouldn’t know the thorough knowledge of the game and may go home with empty pockets. Taking discipline as an ally, performance can be improved by creating habits that aid in making genuine and original way in decision-making situations. The notion is not to have equal parts of luck and skills, but to balance both the characters based on the situation and responding to the warranting needs. 40 June|2018

  34. + NGFT: Stepping into the Futuristic World of Advanced Gaming and Technology Services Anand Jha CEO/Director N companies or individuals. In the era of advanced technology, companies have started to adapt technologies like Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR) and Motion Sensing. Thanks to these evolving solutions, nowadays organizations are providing gaming and technology solutions. ow in this digital world, Gaming has been an important part of most of one’s life, and everyone wants to achieve their goals, be it various everyone is spending money to create products and launch on various platforms to become successful. Prominent Products and Services of NGFT NGFT offers Gaming and Technology services all together under one roof. However, the organization also works on many different verticals like Gaming, Future Technologies, Animation and Game Zone etc., which provides Game and Application Development Solutions for Online, Offline, Android, iOS, Gaming consoles, Handheld and Desktop to game publishers and Studios, e-Learning companies, Advertising companies, Film & Series production houses, and Corporate companies around the world. In today’s technological era, organizations are providing all the possible gaming solutions to their customers and NGFT is one of them. It stands upright by penetrating the market, to provide the best possible solutions to companies to increase their sales and productivity. In the past few years, Nilee Games has realized that corporate companies are more interested in using gamification as a learning tool. Where, gamification is basically a process of seeding important information and mapping competencies psychologically into user’s mind. Eventually, which will increase the productivity within the company and sales from customers that can be achieved through specially designed Mobile or PC games. Nilee Games and Future Technologies (NGFT) is a primary a Game Development Company founded in 2011. Basically, the company is focusing on Game Development for platforms like Android, iOS, STB and other Smart Devices using technology HTML5 and Unity 3D for the leading clients across the globe. Intuitive Leader behind NGFT Anand Jha leads Nilee Games and Future Technologies, asthe CEO/Director. He has chosen a different path and decided as not to be a part of fully game publishing company, instead he has devoted himself to understand the market trends. However, as in gaming industry, today, The Nilee Games has successfully gamified many brands and companies, where Gamification works differently for employees and customers. However, the team of Nilee Games, works on product and services in Virtual Reality, Augmented Reality, Simulation, Motion Sensing, Embedded Systems, Robotics, and Custom Made Technologies. These 42 June|2018

  35. Strategizing the Success by Overcoming the Challenges Anand stated –“The major challenge is to understand customer’s requirement and provide end to end solution”. Mostly customers come with their own customized requirement, which becomes more challenging, because company need to accommodate with the client’s requirement. solutions are offered to all sectors like Oil & Gas, Manufacturing, Health Care, Entertainment, Real Estate, Engineering & Construction, Information Technology, Media, Game Zones, Pharmaceutical Companies, Housing Company, Consumer Goods, Education, Banking, Hi-Tech, Automobile Industries, Theme Parks, etc. ‘‘ By keeping in mind, the old saying—Failure always to leads to success, NGFT started with early stage of HTML5 technology. Anand mentioned that they have gone through the challenging days, when team of company is used to test games over more than ten mobile devices with different screen sizes, where the browsers were not updated enough to run games on all phones. We are providing Gaming and Technology services all together in one roof, which makes us different from our competitors ‘‘ However, the NGFT’s core USP is HTML5 Gaming Technology, but now as per the increasing industry demands; the company is also working on other technologies like Augmented Reality, Virtual Reality, Motion Sensing and Mixed Reality. Many giant gaming companies have already entered this Virtual Reality (VR) and Augmented Reality (AR) segment of future gaming, whereas other industries are accepting it as learning, entertainment, and marketing tool. AR is one of the cutting-edge technologies, which is changing the world rapidly. Even in other sectors, AR shares equal importance, by changing the world of Education, Retail, Medical, and all other industries. Quality Services for Client Satisfaction As working across all over the world, the client approaches NGFT for custom requirement in Gaming and Technology. However, the organizations approach is simple, to provide quality within timelines. This makes client happy, which is main reason of getting recurring business from many of the clients. Even many of these happy clients have been associated form long time with the company. Nilee Games talented team plays a very important role in providing quality graphics and VFX for all the projects. Along with this they also work on other 2D/3D Assets Development, Animation and VFX projects and provide services all over the world. Especially for Game Zone, NGFT is helping individual and companies to setup their own Virtual reality-based game zones, and also to engage their employees and customers for their corporate events. Even, NGFT also provide Virtual Reality system and Simulators on rent for various events. Focused Wide-Ranging Future Nilee Games is a growing company, who is adapting upcoming technologies to grab maximum market share. NGFT is aiming to provide gaming services and products, with his broad future, by majorly focusing on Virtual reality, Augmented Reality and Upcoming technologies in entertainment sector. 43 June|2018

  36. + Shezartech: Providing Game-Based Learning Platforms for Enterprises to Learn & Improve Performance at Work Dhananjay Kumar CEO T game preferences among consumers and growing demand of mobile based game based applications. he gaming industry in India grew at a healthy pace, on account of the increased adoption of advanced gaming technologies, rising income levels, changing Fortune 500 companies across the World to create Standalone Game Based Applications. A Strong Leader of Shezartech Dhananjay Kumar, CEO is an acknowledged business leader and a seasoned professional, with over twenty-five years of experience. Dhananjay has a B. Tech. degree in computer science and engineering from IIT, Kanpur, and MBA from IIM Ahmedabad. He completed several certified courses in Leadership and Executive Management from premier institutions such as the Warwick Business School. He has held senior executive roles in technology and finance. He has worked across multiple geographies and has a strong track record of building and leading great teams whilst delivering exceptional results. Gamification is all set to gain its rightful significance in the corporate enterprise circle with some really impactful applications in behavioral training. Gamification is moving from simple novelty to a valid pedagogical approach that can deliver powerful learning experiences .Increasing gaming platform options, such as mobile, console and PC are attracting users to play different genre of games such as strategy, casual, action, sports, education etc. Now here’s a close look at Shezartech an award winning organization awarded as the “Top 20 learning gamification companies in India”. Prior to joining Shezartech, Dhananjay has given his fruitful contribution to some of leading companies like Tata Telecommunications, secure meter limited and BASG(USA) where he was the part of a development team which works on cutting-edge technologies to improve their competitive position. He was part of the government of India for several years handling a senior role in taxation in the department of revenue. Over the last eight years, he has played a key role in senior leadership positions in Shezartech. He is dealing with unique business criticalities which led the organization to realize its potential values. Shezartech being one of early players in the field of Gamification in Learning and Resource Development They identified the potential of Gamification as a tool to drive home various business needs ranging from improving employee performance to customer acquisition and engagement. Here they made a mark partnering with many 44 June|2018

  37. Improving Business for a Better Tomorrow Godrej Salon – I is a CSR initiative to bring in Marginalized Women workforce and provide them with a means of Livelihood and Respect in the Society. This project enabled in creating an Ecosystem for women where they could be a part of the community that supports them through the journey of the actual Business processes and also trains them for various aspects of a Beauty and Spa Entrepreneurship training. The challenge-based goals can be fielded online via the mobile and tablet devices with Standard gamification features that include leaderboards, goal setting challenges. Shezartech has built a suite of Serious Game based products for different genres that range from areas such as Leadership ‘‘ We provide game-based learning and gamification services for enterprises ensuring learning and improved performance at work ‘‘ Future Ahead While this is just the beginning, gamification in India will continue to evolve with improved formats, concepts, components, mechanics and aesthetics Game Based Application and Serious Gaming is set to gain its rightful significance in the corporate enterprise circle with some really impactful applications in behavioral training and resulting ROI. As the #edtech sector continues to see rise in growth with the #DigitalIndia initiative, it remains to be seen how well this translates into adoption of gamification across India. Development ,Product Introduction and Complex Process Simulations. . A closer look at one of their projects outlines a clear framework that builds the gamification solution that syncs business needs with the target user’s goals. Shezartech has been a long term partner with The Good and Green Division of Godrej and have been managing their Digital Ecosystem . Shezartech manages their Programs across 15 states and more than 2 lac members as the members of the thriving community . 45 June|2018

  38. Smart and Digital Smart and Digital Gesture to Gesture to Analyze Analyze Human Input Human Input and Generate and Generate a Response a Response About Devansh Chaurasiya Certified Scrum Master with 14 years of global consulting experience with Accenture, JP Morgan, Symphony IRI and HP. Devansh is an expertise in PMO, corporate strategy, global program management, consulting, business research, competitive Intelligence, project migration and setting up new business functions. 46 June|2018

  39. Expert’s Viewpoint N Chatbots and AI adoption are not only changing how customers are connecting with companies but also transforming the way the customers are going to communicate with the retailers in the near future. avigers.com - A chatbot (or just “bot”) is a program that uses artificial intelligence to mimic human intelligence and the way we converse or perform various tasks, through data or voice chat interface or directly fed through supervised learning. Bots are digital machine friend. Chatbots are not new and not all succeed. Instead of rushing to create a bot just for the sake of it, it must be ensured that chatbots are enjoyable and effective to help travelers discover the right information and provide the complete experience. In the past it has been observed that people often turn to chatbots when they don’t have the time or patience to browse through endless websites. Here bots make sure that a user won’t need to google each detail that a bot can provide itself by running basic code and algorithms. Chatbots can be based on supervised learning which performs the task which is fed in them. A banking IVR can be a very simple example of a voiced based bot. However, now with the help of Machine learning and NLP bots are getting intelligent and they learn by the day to day interaction. The smarter chatbots employ deep learning to analyze human input and generate a response. The response analysis and generation is learned through the deep learning algorithm that is employed in decoding input and generating a response again. Natural Language Processing (NLP) then also translates the input and output into a textual format that is both understood by the machine and the human. Brief history of Chatbots We must be concerned to ensure security in terms of personal and financial data. Currently, a common practice for chatbots is to communicate with customers using only AI and in case a bot struggles to find an answer, is where the customer experience goes down and bot ends up collecting the contact details of the customer which is collected in the data base and is later attended by the human operator. But the ultimate goal of designing a bot is to delegate the tasks that can be automated, not to make it reply to custom requests. Additionally, we must make sure that our customers understand they’re talking to a bot. If we lead a customer to believe that a bot is a human assistant, it will end in user confusion and disappointment and trust deficit with the brand. From business point of view it makes sense for the business to deploy bots to handle customer enquiries not only because it is fast but also because economically it will be much more cost effective and can contribute millions of dollars in savings for the business especially with the rising cost of hiring skilled resources. In last 2 years bots have handles more than a billion enquiries in travel industry and this has led to increase in revenue. Bots also helps to pick the customers as soon as they appear on the website or mobile app and the instant interaction help companies build relation with the customers which increases the sale conversion rate. Bots also increase savings by handling during travel or post travel queries from the travelers about their bills, expense and other details. Bots are fast to respond by picking up the question and running through the CRM data base generating an instant detailed response for the customers. Navigers Multilingual bot “Jadu” is not only going to help travelers discover best time to travel, flight, hotel and travel information; it is going at another level to help travelers discover the right itinerary for the travel plan as per their number of days, interest area, location, time, budget, age, preferences and their browsing history. “Jadu” is going to be a single point of contact as well as their coordinator during their trip and it will be intelligent enough to transfer the customers to a human coordinator the time it understands that he cannot handle. Jadu will not only take care of the entire sales from initiation to completion but it will also be generating future sales by intelligently contacting the prospect client of the future and remind them to go for holiday or the other places they can go for holiday from Navigers. It should also be take care to up sell and cross sell different offerings from Navigers. We must see how Bots are driving the business to new heights by being faster and available all the time with capabilities to handle multiple enquiries simultaneously. 47 June|2018

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