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Starbucks was one of the first major consumer brands to weaponize mobile in its favor. Starbucks has always been great at personalizing individual user experiences at its stores via its app. As a feature of accessing Starbucks’ rewards program, users authorize the brand to gather a lot of info about their coffee-consumption habits — that can be anything from their preferred drink to what time of day they’re usually ordering. Read how Starbucks is using AI for its benefit.<br>
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