Starbucks Coffee Company Alicia BroganNatalie LefebvreEvelyn RuizChanel Tabares BalazsZavaczki
Company Information • Starbucks Coffee Company • Started in 1971 and in 2010 it became the largest coffeehouse company in the world • It is an International business • Known for it’s delicious drinks • Starbucks also serves baked goods and breakfast/lunch sandwiches • Offers free Wi-Fi internationally
Competitors Starbucks’ competitors consists of anyone who sells coffee and even all natural food. But McDonalds has been one of Starbucks’ biggest competitor since they now have a “McCafé” and free Wi-Fi as well.
Collaborators • You can find Starbucks coffee and goods at Target, Barnes & Noble, and Airports • Publix also offers Starbucks’ line of ice cream • Other groceries stores such as Publix, also sell Starbucks’ whole bean coffee
Costumers Anyone can come enjoy Starbucks, especially since the company offers more than just coffee
Communication Climate in Business Starbucks is very involved with the environment, on their website it states “We’ve always believed that business can – and should – have a positive impact on the communities they serve”. Starbucks offers community service, ethical sourcing, always finding ways to minimize their environmental footprints and wellness in offering balanced food and beverage options.