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STARBUCKS COFFEE Financial Presentation

STARBUCKS COFFEE Financial Presentation. Alli Meurer Sarah Merritt Samantha LaChance Lin Lin Chen. About The Company. Mission. “Our mission is to inspire and nurture the human spirit-one person, one cup, and one neighborhood at a time.”. Starbucks Origins. The company name

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STARBUCKS COFFEE Financial Presentation

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  1. STARBUCKS COFFEEFinancial Presentation Alli Meurer Sarah Merritt Samantha LaChance Lin Lin Chen

  2. About The Company

  3. Mission “Our mission is to inspire and nurture the human spirit-one person, one cup, and one neighborhood at a time.”

  4. StarbucksOrigins • The company name • Starbuck, Captain Ahab’s first mate (Moby Dick) • First store • Pike Place Market • 2 Seattle teachers and a writer • Started in 1971 in Seattle, WA

  5. Starbucks Origins • Initial public offering • Listed on NASDAQ in 1992 • First international store (Japan) in 1996 • Now 7,000,000 shareholders • Global presence • More than 16,785 stores worldwide • 49 international markets • 160,000 employees

  6. Worldwide Locations

  7. Starbucks Trademark • The logo • - 16th century Norse woodcut • Mermaid or siren reflects seafaring • origins of the early coffee traders

  8. Summary • Key Operations • Purchasing, roasting and selling of whole bean coffees worldwide • Offerings • Brewed Coffees • Italian-style espresso beverages • Cold blended beverages • Complimentary food items • Premium teas • Beverage-related accessories and equipment

  9. Summary • Producing and Selling • Ready-to-drink beverages • Bottled beverages • Espresso drinks • Chilled cup coffees • Ice creams

  10. Summary • Brand Portfolio • Seattle’s Best Coffee • Tazo • Frappuccino • Starbucks DoubleShot • Starbucks Discoveries • Starbucks super-premium Tazo Tea • Starbucks super-premium

  11. Philanthropy

  12. Key Executives • Mr. Howard D. Schultz • Founder, Chairman, Chief Executive Officer and President • Mr. Troy Alstead • Chief Administrative Officer, Chief Financial Officer and Executive Vice President • Mr. Arthur I. Rubinfeld • President of Global Development

  13. Key Executives • Mr. Clifford Burrows • President of Starbucks Coffee United States • Mr. Jinlong Wang • Chairman of Starbucks Coffee Greater China and Senior Vice President of Business Development–Starbucks Coffee International

  14. Mr. Howard D. Schultz • First in family to graduate from college • Bachelor’s in Communications • Seattle SuperSonics • Salesperson for Xerox, then general manager for Hammarplast • Joined as Director of Marketing

  15. Timeline • 1971: Starbucks opens first store • 1982: Howard Schultz joins Starbucks • 1984: Howard convinced founders to test the ‘coffeehouse’ concept • 1996: Domestic market saturated, entered international market

  16. Marketing Strategies

  17. Starbucks Commercial

  18. Target Market • Young college students • Higher than average income • Neighborhoods and social classes • Willingness to pay for luxury • Almost every demographic • Anyone who can afford

  19. Corporate Strategy • Marketing mix-4Ps • Product • Product innovation • Good quality coffee beans • New product introductions • Every season

  20. Corporate Strategy • Price • Position themselves according to quality

  21. Corporate Strategy • Place • Urban cities with popular locations • Near large companies

  22. Corporate Strategy • Promotion • Wireless Network • Store delivery service • Exchange accompanying card bonus points

  23. Starbucks 7P’s

  24. Additional 3 P’s • Process • Fresh made right after the order • Allow customers to see the making order process

  25. Additional 3 P’s • People • Employee first, profit second • Training • Friendly employees • Employees’ benefits package

  26. Additional 3 P’s • Physical environment • The concept of “Third Space” • Social gathering place • Providing a retreat environment • A communicative space for society

  27. Corporate Strategy • Spending on advertising • Brand name • Greatest success • Contribution • Location • Employees

  28. Starbucks Commercial

  29. SWOT Analysis • Strengths • Profitable organization • Global coffee brand • Fortune top 100 companies

  30. SWOT Analysis • Weaknesses • New product development • Do not always work! • Home market • Dependant on a main competitive

  31. SWOT Analysis • Opportunities • Fair Trade products • To expand its global operations • Co-branding

  32. SWOT Analysis • Threats • Consumers’ taste • Competitors

  33. Becoming International • Purpose • Gain foothold of cultures • Localize in foreign markets

  34. International Development

  35. Tough Economy • Rising gas and food prices • Though times are tough… • "Even though money is tight, Starbucks can still be a part of your daily routine.” • Pressure • Innovation • Marketing of goods

  36. Recent Promotions • $2 cold drinks if you bring in your receipt from the morning • Applies to “Grande" or medium-sized drinks purchased after 2 p.m. • Common example • Geographic location • Simple • Coupons • Promo codes • Discounts • Card rewards • Increase profit with these!

  37. Environmentally Friendly? • Criticisms • “Re-loadable” cards • Water to clean utensils • Trying to adopt new methods, but wasteful! • Some solutions • LEED certification beginning 2010 • 50% of each store’s energy from renewable sources

  38. Environmentally Friendly? • New stores • Local materials and new looks • reflect the neighborhoods they're in • Starbucks Middle East • Columbia Narino El Tambo gourmet coffee • Growers use agricultural practices • help maintain clean ground water

  39. Environmentally Friendly? “Ultimately, we hope customers will feel an enhanced sense of community, a deeper connection to our coffee heritage and a greater level of commitment to environmental consciousness.”

  40. Competitors

  41. Caribou Coffee “Life is short. Stay awake for it.”

  42. Caribou Coffee Commercial

  43. Quality Coffee • Search the world for quality coffee • Their size allows for special coffee

  44. Rainforest Alliance • First to pledge 100% Rainforest Alliance Certified coffee • Protects rainforest by changing development practices • Goal to achieve this by 2011 • Currently at 85%

  45. Other Facts • High quality Arabica beans • All natural processing • Support the community of the growers

  46. Products (Drinks) • “Earthy Feel” drink names • Company marketing strategy

  47. Products (Drinks) • Categories • Classics • Wild • Cold • Teas • Some examples • Reindeer drinks • Turtle mocha • Berry white mocha • Caramel high-rise • Campfire mocha

  48. Products (Food) • Breakfast sandwiches • Oatmeal • Muffins • Brownie bars • Bread • Cake • Scones • Cookies • Bagels • Doughnuts

  49. Locations • Caribou Coffee Domestic Locations • International Locations • Bohrain • Jordan • Republic of Korea • Kuwait • Oman • Qatar • Saudi Arabia • United Arab Emirates • United States

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