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The Benefits of Overlays

Overlays are an extremely effective technique used to stop the 98% of customers leaving your site and capture crucial customer dats. For the best results, use your overlays carefully.

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The Benefits of Overlays

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  1. The Benefits of Overlays

  2. Overlays Compare Overlays (often referred to as popovers or lightboxes) are an extremely effective technique used to stop the 98% of customers leaving your site and capture crucial customer dats. Read on for some key benefits and points to be cautious of.

  3. User Targeted Compare Overlays can target a user at any given time during a visit to a website. You can also personalise your overlay to contain offers relevant to the products a user just clicked away from.

  4. Visibility Compare Apply the lightbox affect to darken the screen behind on overlay. This can enhance visibility and encourage action. Versatile Leverage your site traffic. Use overlays to encourage purchase, promote an offer, request customer data or even just to say hello and gather feedback.

  5. Customised Design Compare Customise the appearance of your overlays to fit the look and feel of your brand and ensure a consistent user journey. Personalised Content Incorporate dynamic content in to your overlays based on product offers/incentives and customer preferences.

  6. Testing Compare Test, refine and optimise to get the best results from your overlays – test the timing, placement, sizing, type, design (the list goes on) to achieve optimum perfromance. Predictive technology Smart overlays will track your visitor's site activity, down to every single cursor movement and anticipate when they are about to leave. Displaying an overlay with an incentive or offer just before they exit, entices customers to stay and buy.

  7. For the best results, use your overlays carefully... Compare Some customers can be put off and close a site if an overlay is badly timed . Unwanted Multiple overlays can become spam like annoy customers away from your site. Spam It pays to be upfront about how you intend to protect and use the data. Privacy

  8. Compare Find out more at www.cloud-iq.com

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