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A well-maintained on-page eCommerce SEO doesnu2019t only affect your ranking on search engines, but it also influences your overall online brand presence and user experience!
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Introduction : - • Search Engine Optimization (SEO) is an ever-evolving affair to retaliate the fierce eCommerce competition. Truth be said; almost 80% of the search engine market share is consumed by Google Search, and this is the reason why almost all the SEO practices evolve around ranking ahead in Google. • SEO helps websites in inculcating changes which are in accordance with the Google standards, and on-page SEO is an unmissable branch of the tree named SEO. • eCommerce Stores, unlike regular websites, have a number of webpages for optimization and ranking. On-page SEO is a factor you should start taking into consideration the moment you determine to go online. • eComm Stores are recognizing the impact that a well-built website leaves on the users and one of the most essential factors to rank ahead in searches is by bettering the on-page SEO.
on-page SEO Factors: - 1. How the users see your website • The user perspective matters here because they’re the ultimate users of whatever you’re offering. The on-page SEO for eCommerce has several end-user factors in terms of how the website is visible to them. User Interface –Is the website has quick page load speed? Is the mobile display has swift navigation and readability features? Is it easy to navigate through all the categories and webpages?
Continue... Content – Do you provide searchable content on your website? Is it informative enough for them to derive a conclusion whether they wanna make a purchase decision or not? Value – Do your headline and description match to the context of the entire topic? Here is the best DIY on-page SEO guide for eCommerce stores at your disposal to start with the implementation right away!
2. How the crawlers/bots see your website • The search engine bots seek for relevance and a performed on-page SEO for eCommerce gives exactly what they need! This is how they estimate your domain authority and page rank. Mobile-friendliness – Is your eComm site optimized for mobile users? Is the website design responsive enough?
Continue... Bot friendliness – Is your website data optimized (site map) for the search engine bots? Can they easily crawl and scroll the page content? Do your context match with the content available? Website Metadata –Are your page title, meta description, and URL in sync? Do you have the optimized HTML clues in accordance with the purpose of your content? Are the media available make sense with the content?
Keyword Research • Any eCommerce website has a focussed category which can be considered as their key product. Every other product and services revolve around this key offering which is ultimately your ‘Head Keyword’. Carrying out detailed keyword research before putting anything on the website is the first part of any on-page SEO process. • It is recommended to carry out page-wise keyword mapping and prioritization to come up with a relevant set of target keywords for each page, category, product, and service. This might sound tedious at first but the results are worth the efforts.
Header Tags and URL • HTML coding has a significant role when you’re working towards On-page SEO for eCommerce. Putting appropriate Title Tag, H1, H2 Tags, Description Tag, and Image ALT Tags, using the key keyword will optimize your webpage for better. • Another considerable ranking factor is the page URL. Studies show that short, to the point and crisp URL has higher chances of ranking ahead in the SERPs.
Page Content • Google has always supported the long-form content and has a tendency to rank pages with 1000+ words ahead in SERPs. This might sound unreasonable as we are talking about the eCommerce stores. • The body copy is considered optimized when the head keyword of that particular page is relevantly spread into the content for 3-5x times. By doing so, you’ll give the search engines a proper intent about the page.
Interlinking Pages • Another essential on-page SEO factor for eCommerce sites is to provide internal liking to the other, primary webpages of your site. The process of interlinking pages will help the search engine crawlers to visit those important pages of your eComm stores and pass juices to those key pages. • This is also a key ranking factor which can be achieved by smartly handled on-page SEO for eCommerce stores!
