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12 Most Effective SEO Strategies For 2018

This post will outline 12 of the most effective SEO strategies you should be using right now. These are based on my own experience, as well as the latest research in the field.

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12 Most Effective SEO Strategies For 2018

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  1. Mobile Friendly Speed up your site high topical authority Focus on user intent Engage in intentional link Write longer content Optimize for voice search Optimize for Rich Answers shorter URLs Local optimization improving user experience 12 Most Effective SEO Strategies For 2018 keywords in your content

  2. Optimize For Mobile Search And Browsing Mobile optimization has been important for years. However, in October 2016 mobile overtook desktop with mobile and tablet accounting for 51.3 percent of all web browsing. 1

  3. Engage in intentional link building Links have been the most important driver of rankings for years now. Google has confirmed they're one of the top three ranking factors (along with content and RankBrain), and multiple ranking factor studies have confirmed this. 2

  4. Optimize for voice search According to KPCB's 2016 Internet Trends Report, voice search queries have seen more than a 35X increase since 2008 and more than a 7x increase since 2010. 3

  5. Optimize for Rich Answers As of 2015, Rich Answers were displayed for nearly 20% of all queries. This number is likely to be significantly higher in 2017. 4

  6. Consider using shorter URLs Using descriptive, keyword-relevant URLs has been an effective SEO strategy for years. However, some research seems to indicate that using shorter URLs may actually lead to higher rankings. 5

  7. Local optimization is a must If you have a local component to your business, optimizing for local search in 2017 is imperative. As more of your customers turn to mobile to find local businesses, products and information, getting found for local keywords is a must. 6

  8. Focus on improving user experience We've known for years that providing a good user experience is key to rankings. However, the connection between user experience metrics (click-through rates, bounce rates, etc.) has always been a fairly indirect one. 7

  9. Use related keywords in your content Keyword research is still a critically-important aspect of SEO. However, it shouldn't just be about finding one or two words or phrases to use in your content. 8

  10. Write longer content He goes on to clarify that it's not only content length that has led to increased rankings but content quality: "The goal isn't to simply write 2,000 words of rambling content. No, size matters, but so does the quality in that size. 9

  11. Speed up your site For years, Google has been emphasizing the need to have a fast site. However, in light of the upcoming mobile-first index, I imagine site speed will become an even more significant ranking factor in 2017. 10

  12. Aim for high topical authority If you're writing long-form, comprehensive content there's a good chance you're already achieving this. However, it's too important a strategy not to explicitly spell out. 11

  13. Focus On User Intent I've talked about the shift in the use of keywords above, but need to take it a step farther. Since the one-to-one relationship between keywords and rankings is now gone -- or is at least significantly diminished -- optimizing for intent is even more crucial. 12

  14. Do You Want To Learn 12 Most Effective SEO Strategies For 2018 Thank You If you like this presentation Please share it Click Here

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