SEO Strategies & Techniques - 2018 Updates

1. SEO Strategies & Techniques - 2018 Updates In this article we have compiled 23 SEO updates for year 2018. Prior to 2018 the SEO scenario has been floating between the two extremes causing uncertainty in the internet marketing venue. Year 2018 signaled the implementation of new strategies and techniques for the digital industry as a whole. Since the SEO campaigns are result-oriented, the SEO strategies and techniques of 2018 are meant to enable the businessmen to beat the competition effectively. It is all the more important for the online businessmen to stay updated about the latest SEO Updates, techniques and strategies. This will enable them to optimize their websites so as to achieve higher ranking more quickly and also to make their SEO long-lasting. The SEO scenario undergoes changes constantly and also the changes are for the better. What were the new strategies and major SEO Updates of year 2018? What were the important developments in the SEO scenario in 2018? SEO Update –1. Broad Core Algorithm Update It is the fundamental policy of Google to give recognition to quality. Webmasters, SEO professionals and internet businessmen make maximum use of the Google search engine. Hence Google is expecting all of them to put the maximum efforts to attain the best quality. The broad core algorithm update of August 1, 2008 has brought a shift in page ranking. Just like the earlier updates, this latest update also had changed website ranks. Depending on the

2. shift in rank in each case as a result of this update, some of the search engine users will welcome this update while others may feel unhappy. This update had made the webmasters unable to use a fix to protect the already achieved ranking. Now it is up to the businesses to ensure that their content is of superb quality While announcing the broad core algorithm update in his tweet, Danny Sullivan of Google made it clear that as every time in the past now also the thrust is on creation of quality content. Here, one should bear in mind that there are 200+ factors that will affect the rating of web pages. The use of keyword is one of the best examples. When keyword is used in H1 tag the value goes up by 2% whereas by using keyword in the title tag there will be a steep fall of the value by 9%. However, the ultimate question is how much effective is the content in providing the required information to the user who posted the query. SEO Update – Google Search Console Analytics API to provide 16 Months Data When Google announced that the search beta console which was introduced in January 2018 will be supporting 16 months of data instead of 3 months, it was a great news for the online marketers the world over. As far as SEO and AdWords are concerned, the keyword page of search control is very important since the experts use the page to identify the most powerful keywords for organic as well as paid content. Three months data is sufficient to know about the latest trends. But, data patterns of the previous 16 months will provide clear idea regarding buying patterns, seasonal behavior, keyword triggers and search results. By analyzing the keyword triggers the SEO and PPC experts will be able to find out the customer intent and accordingly they can organize the campaigns. Making data analysis more effective In spite of the phenomenal growth of the digital marketing industry in recent years, the method to identify customer intent using data remained the same. Instead of driving any traffic to their websites now the marketers want more relevant traffic. Ultimately, they focus on using the keyword which is searched by majority of the consumers. When such keywords are included in the web content the website can fetch response from the most potential consumers. When the digital marketers are provided with the facility to collect data pertaining to the last 16 months, they will be able to carry out the task of data analysis more effectively and with more perfection. Digital marketing goes more effective when the marketers are able to identify and understand data patterns that enable them to attract more relevant traffic. SEO Update – Research on New Paraphrasing Algorithm

3. In May 2018 Google published the research on the new Paraphrasing Algorithm which deals with optimization of content for search engine in coming days. The new Algorithm facilitates creation of paraphrased content using extractive and abstractive summaries. In accordance with the user’s intent when content is extracted out of different sources such as blogs, posts and articles it is considered as ‘extractive summary’. Snippets are created using the most important sentences or phrases of the article or the blog. When the content extracted from different sources is paraphrased and simplified so as to enable the user to understand easily, it is considered as ‘abstractive summary”. However, it is still not clear whether the algorithm will link back to the pages of the source from where the content was extracted and also the abstracted content will be considered as a Google article. SEO marketing experts are of the opinion that the well-executed algorithm will have negative impact on small blogs, positive impact on Video SEO and will be neutral to money/non- informative keywords. SEO Update #3 – Mobile First Indexing One of the Google’s latest updates in 2018, ‘Mobile First Indexing’ adds more preference to mobile websites. When the Google crawlers start to give preference to mobile websites the ranking of mobile as well as desktop sites will have the impact. Presently this update is meant for just a few sites only. According to the search engine these few sites are capable to withstand the change without any severe negative impact. When there are AMP pages in a mobile website, Google will prefer to index the pages that are non-AMP. In fact, those who are not having mobile-friendly websites need not worry about this update for the time being. However, those who are without a mobile-friendly website now may decide to go for the same because of this update. Even though their desktop websites will bring in value, the Google ranking of the website may be affected because it is not mobile-friendly. It is to be understood that the Update is ‘Mobile First Indexing’ and not ‘Mobile-only Indexing’. SEO Update –“Crowd Control” The new “Crowd Control” feature introduced by Google on the Google Maps is to check the real time crowd in a store. Apart from assessing the availability as well as business prospects this new feature facilitates real-time look of the various locations that are to be visited. Grocery shops, pharma shops, nearby restaurants, coffee shops, super markets, vehicle service centres and various other shops offer this facility.

4. SEO Update –‘Visual Sitelink’ Google’s experiment with image extensions in Adwords is over and subsequently the new feature ‘Visual Sitelink’ is introduced in the sitelink extensions for Mobile Search Ads. Images appear along with the text in the Google Ads sitelink extensions. On mobile phones this new feature is in the form of a swipeable carousal. SEO Update – Limit for File Size increased from 10 MB to 50 MB For both Google and Bing the maximum size of sitemap file was fixed as 10 MB. Both Google and Bing were trying to enhance size limit for Sitemaps files so that users will be able to upload the uncompressed versions of Sitemaps also. By increasing the limit for Sitemaps file size to 50 MB, both the websites are relieved of the problems with websites that have long URLs. SEO Update – Bot for Bing Ads advertisers to manage ad campaigns in a better way Bing now provides a new virtual account manager to the Bing Ads advertiser. The newly introduced Bot which was developed by Bing and Microsoft together enables the advertiser to run the ad campaigns more effectively. The marketers can create more impressive ads using the Bot. SEO Update – Assign Audience Lists at the Campaign Level With this new Google Adwords Update the advertisers can select audience of their own choice and assign the audience lists at the campaign level and not ad groups. For the different ads at Google Adwords the advertisers can select the audiences whom they prefer. This new feature provides bulk bid adjustments. SEO Update –Understand consumer’s behavior in local searches prior to creating local ads In order to identify the shop of their choice the consumers conduct local searches. Even after the introduction of ‘Crowd Control’ by Google the advertisers find it difficult to create local ads since they are unable to trace out the local search practices of the consumers. The local search behavior of consumers differs from city to city or state to state. When the advertisers are made to first understand clearly the local search behavior of consumers and then create the local ads accordingly so that the ads will be appropriate and will be really effective. SEO Update – Importance of Content Marketing in e-Commerce Business The growing popularity of online shopping indicates the flourishing of e-Commerce Industry. There is tough competition to drive the attention of the consumers. Content marketing is proved as the best and the most effective method to grab the attention of the prospective buyers at different levels of their buying process and to convince them. This new Google

5. Update emphasizes the need to create new and fresh content regularly and carry out content marketing in the proper way through different channels. Also, only the online marketers with a clear as well as well-defined strategy for content marketing will be able to manage content marketing effectively. SEO Update – Conversion Rate Optimization (CRO) When visitors to the website are directed to do a particular task, the process is Conversion Rate Optimization. In this process it is compulsory that after directing the visitor to a specific task it should meet the eye so that it will be a complete CRO process. In order to make use of CRO to achieve the business objectives the online marketers should have clear idea about the CRO functions. SEO Update – Rich Content is very important Clear understanding of “great, rich content” is indeed very important. The marketer should be able to identify the factors to be included as well as those to be excluded so as to provide content of the best quality. Only the rich content can make the strongest impact. SEO Update – Local SEO Checklist Rapid increase in searches leads to growth of local SEO. There are two major reasons that had made local SEO very important; one of the reasons being the increase in number of local searches made on mobile devices where location is very significant. The other reason is the importance given by Google to organic local results even when the searches are conducted from desktop. SEO Update – The 9 Ranking Factors Google has revealed the 9 most important ranking factors. This is a great relief for SEO professionals and now they need not struggle to find out the important SEO ranking factors. Previously, Google had the practice of changing the ranking factors whenever the search engines rolled out the periodic algorithm update. Algorithm updates are essential for refining search results. The SEO ranking factors are still considered the fundamentals of SEO irrespective of the search engine updates and one need not confused with the strategies and techniques of SEO. Seo Update – Reverse Image Promotion Last year Google introduced Reverse Image Promotion. It is now clear that graphics are not for ornamentation only. Graphics can be used interactively also so that they will be more useful. An advantage of reverse image search is that it enables us to identify those who use

6. our graphics without our permission. Thus in addition to providing credits, graphics provide a very useful backlink. SEO Update – Very Useful Blog Posts on Internet Marketing As far as internet marketing is concerned, focus on customer as well as customer intent is the most important requirement. So far SEO professionals were unaware of such basic facts. Such essential facts are brought to light recently by prominent blog posts. Internet businessmen should consider every aspect of digital marketing as important and should ensure that required attention is given to each aspect. SEO Update – 5 Best Mobile-SEO Practices Optimization of mobile websites for user’s experience is very important. The best mobile SEO practices provided in this SEO Update had made mobile SEO easier. Internet Marketers were unable to make their websites mobile-friendly to the required extent. The Google Update had shown them the right path for developing mobile websites. SEO Update – Best SEO Plugins for WP Websites Since a lot of online businessmen use WordPress to develop their e-Commerce websites, the 10 Best SEO Plugins introduced in the SEO Update are of great use. SEO Update – Best SEO Tips for success of e-Commerce websites Internet marketers wanted to clear many doubts regarding SEO for e-Commerce websites. Many of their questions were remaining unanswered. But this Google SEO Update of 2018 helped them to clear all their doubts and now they have permanent solutions to their problems. SEO Update – Awareness of quick changes that are undergone by SEO It is very important to know in detail about the various strategies and techniques of SEO that control the search engine rankings of the websites. While researching these strategies and techniques the fast changes that take place in the SEO scenario were noticed. Content and user experience are the most significant factors that affect the ranking trends. It is now understood that SEO will not be the same always. SEO in the coming years will be different from the SEO at present. Google has also indicated that a few major changes will occur in the near future. SEO Update – The Best SEO Tools

7. There are frequent algorithm updates by Google and it is indeed a tough task to optimize the website according to all the changes that take place. Hence better SEO tools are very essential to accommodate the SEO changes of 2018. When the marketers have the best SEO tools they can carry out advanced SEO analysis and ensure more visibility as well as higher ranking by search engines. The Google Update provides the best 10 SEO tools that are most essential for SEO. Seo Update – Latest Trends and Tricks for SEO Planning In order to make the SEO campaign more effective it is very important to Apply SEO tricks. Every businessman tries to make his business to stand out on the online platform and with that objective he makes his SEO plans and struggles to implement them. Researches about the competition in the market helped to identify seven SEO trends which are the latest. These trends are applicable for a long time. The businessman has to keep a pace with the latest SEO trends for which he should implement the best tips and tricks for SEO. All the SEO Updates of 2018 as described in this article show the important strategies and techniques that are to be adopted for year 2018.These Updates clearly show that year 2018 promises a lot and there will be no room for disappointment. Since 2018 will be an year full of SEO Updates the fillip will be to create better strategies and techniques for SEO. If you are getting struggle to do optimize your website’s Improve SERP Google 1# Page or Don’t know how and where to start, Let us know, We are top rated Search Engine Optimization Company India and Our team of specialists always ready to help.