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Maryann McCracken

Maryann McCracken mccra1m@cmich.edu 989.330.8378 Central Michigan University Bachelor of Applied Arts Apparel Merchandising Management Minor Table of Contents Philosophy Statement/Career Goals Resume Industry Internship Fashion Buying Fashion Merchandising

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Maryann McCracken

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  1. Maryann McCracken mccra1m@cmich.edu 989.330.8378 Central Michigan University Bachelor of Applied Arts Apparel Merchandising Management Minor

  2. Table of Contents Philosophy Statement/Career Goals Resume Industry Internship Fashion Buying Fashion Merchandising Multi-Channel Fashion Merchandising Fashion Advertising and Promotion Visual Merchandising Textiles Introduction to Management Introduction to Entrepreneurship Letters of Recommendation Awards References

  3. Philosophy Statements/Career Goals I believe that… -dedication, organization, teamwork, and good communication skills are important aspects of every business. -the workplace is a place of respect and honesty. -the visual presentation of a product is just as important as great customer service, they both can make a sale. -fashion influences everything and everything influences fashion. In two years I hope to… -sustain friendships with my co-workers and clients. -obtain a long-term relationship with the companies vendors. -continue developing my skills in trend forecasting.

  4. Skill Sets Merchandising Skills: -Hands on experience creating visual displays -Understand the principles & elements of design -Trend forecasting -Analytical Personal Skills: -Dependable -Responsible -Organized -Hard Worker Computer Skills: -Adobe Illustrator & Photoshop CS4 -Lectra Kaledo Suite -Microsoft Office Suite -Mac & PC

  5. Retail Management/Visual Merchandising internship at Bivouac, an outdoors and fashion clothing boutique in downtown Ann Arbor, Michigan. I learned many aspects of running a business such as window and interior displays, event planning, buying and pricing. Industry Internship Bivouac Summer 2009 Window Displays

  6. Industry Internship Bivouac Summer 2009 I helped plan two events put on by Bivouac, and here are the posters I created to be advertised through out Ann Arbor and the store.

  7. Industry Internship Bivouac Summer 2009 I had the opportunity to work with Women’s Fashion Buyer on placing orders, checking items in, and scheduling dates to meet with the sales rep.

  8. Industry Internship Bivouac Summer 2009

  9. Fashion Buying 6-Month Plan: Target Shoe Department This is a 6-month plan I created as if I were a buyer for the Target Shoe Department. I determined the average stock and sales for these 6 months.

  10. Fashion Buying

  11. Fashion Buying This memo explains The sales figures On the spreadsheet. It also explains my Plan of action for the Shoe Department.

  12. Fashion Merchandising Fashion Merchandising improved my skills in the process of trend forecasting through research of different markets. Following are trend boards completed for the class. The trend boards forecasted color, pattern, silhouette, mood/spirit, fabrication, and detail for the Women’s Fall 2008 season. Pattern/Print

  13. Fashion Merchandising Color

  14. Fashion Merchandising Color

  15. Multi-Channel Fashion Merchandising Following is an example of how I, with a group, applied design and merchandising principles in creation of a fashion catalog for Nordstrom’s Jewelry Department.

  16. Fashion Advertising & Promotion Understanding and utilizing the key strategies of creating a strong fashion brand, I created Principle. Here is an excerpt of the project paper that explains my brand.

  17. Visual Merchandising In this class we created window displays for the retailer Target. The techniques we used to create the windows included lighting, symmetry, balance, color and movement of the eye.

  18. Textiles Textiles improved the skills in technical analysis of different types of fiber, yarn and fabric properties. A project was done to determine the structural and performance attributes of a Rayon fabric sample.

  19. Textiles

  20. Textiles

  21. Introduction to Management This is a portion of a research project, in which an interview was conducted with a manager in a position that was of interest.

  22. Introduction to Entrepreneurship Excerpt of the Marketing plan of the company I created MaryGold.

  23. Introduction to Entrepreneurship

  24. Introduction to Entrepreneurship Income Statement

  25. Throughout the years at Central Michigan University, I received awards for participating in extra curricular as well as being a top academic scholar.

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