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FRONTLINE KEY MESSAGE COMMUNICATOR May 2011

FRONTLINE KEY MESSAGE COMMUNICATOR May 2011. Heat on TV 17 th May – Expected to deliver 15% uplift in RSV . Closer on TV 10 th & 24 th May - Each issue is expected to deliver 15% Uplift in RSV.

Jeffrey
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FRONTLINE KEY MESSAGE COMMUNICATOR May 2011

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  1. FRONTLINE KEY MESSAGE COMMUNICATOR May 2011

  2. Heat on TV 17th May – Expected to deliver 15% uplift in RSV Closer on TV 10th & 24th May - Each issue is expected to deliver 15% Uplift in RSV Please support these key issues by displaying them front of fixture and in any additional free space.

  3. Issue: May 2011 On Sale: 21/04/2011 • Issue Details: • The launch of Training Skills • Training Skills will run over a 6 month period starting from the May 11 issue • It will be supported on the website (www.yourhorse.co.uk) and via e-newsletters which will be distributed to the target database in order to drive the audience to both the magazine and the website • Also in this issue….. • A FREE copy of the latest Derbyhouse Catalogue • NB: We last gifted the Derbyhouse Catalogue on Issue 322, which delivered a 19% uplift in sale Please support this key issue by displaying it front of fixture and in any additional free space.

  4. Take a Break’s Take a Puzzle Celebrates its 20th year as the UK’s best-selling prize puzzle magazine Take a Puzzle is the original and never bettered prize puzzle package. To mark this year's 20th anniversary and an unbroken two decades as the UK's favourite prize puzzle magazine the May issue features an extra 8 page colour puzzle supplement and another £10,000 in genuine prizes to add to the £2.5million we have given away since 1991. Issue 5 is on sale 5th May 2011 Please support this key issue by displaying it front of fixture and in any additional free space.

  5. Celebrate the Royal Wedding with our special issue! • Are you royal? Find out how your family tree could connect to Kate’s • Professional advice on how to date old wedding photographs • Find ‘missing marriages’ in your family tree with our expert tips • Plustrack down Bedfordshire ancestors with this month’s free CD On sale: 19th April Cover price: £4.99 Barcode: 9771755769016 Please support this key issue by displaying it front of fixture and in any additional free space.

  6. June issue on sale 3rd May 2011 June cover coming soon Revenue Driver New cover price of £4.25 Featuring… * UK Iron-distance race special: 220 reviews the courses and locations set to make the UK the go-to place for long-distance racing in 2011* Exclusive interview with reigning world Ironman Champion Chris McCormack * Report from the first race of the 2011 World Championship Series, down under in Sydney On sale: 3rd May Cover price: £4.25 Barcode: 9771479150046 Please support this key issue by displaying it front of fixture and in any additional free space.

  7. On sale 4th May 2011 Woodlands Special May cover coming soon A celebration of Britain’s great forests, woodland walks and experiences, plus how to find wildlife in the woods On sale: 4thMay Cover price: £3.80 Barcode: 9771752728023 Special feature: The history of lighthouses and your guide to staying in some of the most impressive the UK has to offer Please support this key issue by displaying it front of fixture and in any additional free space.

  8. Issue 177 is packed with cross stitch treats for the new season! Quick Cards’ May issue comes with a gorgeous stamp set, perfect for special summer greetings! Featuring an adorable Fizzy Moon cover and a free chart book packed with more than 60 Oriental designs from top American designer Joan Elliott On sale: 27th April Cover price: £3.99 Barcode: 9771744469033 Craft Update On sale: 28th April Cover price: £3.99 Barcode: 9771460197074 The June issue of Cardmaking & Papercraft features two amazing free gifts - a set of gorgeous Summer Shimmer paints and five digital stamps! On sale: 10th May Cover price: £3.99 Barcode: 9771742807042 Please support these key issues by displaying in front of fixture and in any additional free space.

  9. June cover coming soon In the June issue of Focus • Goodbye Shuttle, Hello Space Inc. As the Shuttle retires, commercial companies are taking off • Feeding the 7 billion How to feed the world’s growing population with artificial meat • Michael Mosley takes illegal drugs – legally “I took off to the stars, and felt the urge to talk and talk.” • Plus, The Ultimate App Guide • Meet the eShrink • What Douglas Adams got right On sale 5th May Cover Price £3.80 Barcode 9770966427104 Please support this key issue by displaying it front of fixture and in any additional free space.

  10. May issue on sale 25th April 2011 Chelsea Flower Show Special Includes a free packet of purple and white honesty mixed seeds Also… • Chelsea preview: designer profiles and shopping and plant guides • Planting ideas for stylish pots and containers by designer Jinny Blom • The best designs for herbaceous borders Price increase = revenue driver On sale: 25th April Cover Price: £3.99 Barcode: 9770968892078 Please support this key issue by displaying it front of fixture and in any additional free space.

  11. June issue on sale 11th May 2011 Safari Special June cover coming soon • 22 pages of incredible photos and expert advice on wildlife-watching in Africa • 10-page safari planner: three Africa experts explore the best places to see lions, take a canoe safari, walk with the animals and safari on a budget • This month’s portfolio: Africa After Dark – unique filming techniques reveal what Africa's animals get up to after night falls On sale: 11th May Cover price: £3.60 Barcode: 9770265365145 Please support this key issue by displaying it front of fixture and in any additional free space.

  12. Bridal Hair & Beauty Special Includes a special 18-page section with everything a bride-to-be needs to look amazing on the day • The hot new make-up trends you can wear on your wedding day • A-list hair inspiration • Easy ways to tone up • Expert hair and beauty Q&A On sale: 20th April Cover price: £2.99 Barcode: 9771753045020 Plus how to DIY your big day, real grooms share their secrets, venue SOS, vintage bridal trends and exclusive reader competitions and offers! Please support this key issue by displaying it front of fixture and in any additional free space.

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