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FRONTLINE KEY MESSAGE COMMUNICATOR March 2011

FRONTLINE KEY MESSAGE COMMUNICATOR March 2011. Heat on TV 22nd Feb – Issue is expected to deliver 20% uplift in RSV . Please support these key issues by displaying them front of fixture and in any additional free space. . What Bike. Spring Issue On-Sale: 23.03.11 Price: £5.20

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FRONTLINE KEY MESSAGE COMMUNICATOR March 2011

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  1. FRONTLINE KEY MESSAGE COMMUNICATOR March 2011

  2. Heat on TV 22nd Feb – Issue is expected to deliver 20% uplift in RSV Please support these key issues by displaying them front of fixture and in any additional free space.

  3. What Bike Spring Issue On-Sale: 23.03.11 Price: £5.20 Barcode: 977095549109301 Estimated RSV: £60k The definitive guide to help you through the process of lusting after and researching your next bike. What Bike? showcases every new bike for sale, by manufacturer, in a comprehensive, quarterly magazine. With its high cover price, What Bike offers a great opportunity for retailers to drive revenue within the motorcycling category. Please support this key issue by displaying it front of fixture and in any additional free space.

  4. Practical Sportsbikes goes monthly Price: £3.99 Barcode: 977204306200006 Frequency: Monthly On-sale: 16.03.11 Estimated RSV: £610k in 2011. With four issues on-sale in 2010, we have established a proven gap in the market for Practical Sportsbikes, the latest launch from the Bauer Media specialist portfolio which sits between the Motorcycling Performance and the growing Motorcycling Classics categories. Aimed at 35 – 65 year old males, Practical Sportsbikes takes a hands-on approach to motorcycling, offering maintenance tips, technical knowledge and practical advice on the greatest motorbikes from the 70s, 80s and 90s. Practical Sportsbikes offers a unique choice in the motorcycling category and with it’s focus on older and used bikes, taps into a major growth sector of the market. Please support this key issue by displaying it front of fixture and in any additional free space.

  5. The March 2nd 2011 issue of Autocar will be a very special issue to celebrate it’s 5000th road test! • 400 page issue, including 200 pages of brand new content counting down our 50 Greatest Road Tests of all time and a range of great features, interviews and opinion from our Road Test team over the years. • The 5000th Road Test will of course be a very special car – The Bugatti Veyron • On sale 4 weeks with a cover price of £5.99 so will drive increased revenue for the retailer. • Weekly issues of Autocar will still be available through this on sale period so please stock both. Cover Price: £5.99 Barcode: 977135582986809 On-sale: 2nd March 2011 Please support this key issue by displaying it front of fixture and in any additional free space.

  6. F1 Racing The March Issue of F1 Racing is the season preview - Previewing all the teams, drivers & cars. This is will have a 100% uplift on sales versus a standard issue!" Cover Price: £4.70 Barcode: 977136144814503 On-sale: 25th February 2011 Please support this key issue by displaying it front of fixture and in any additional free space.

  7. Cover Price: £3.30 Barcode: 977026994622709 On-sale: 3rd March 2011 The March 3rd issue of Autosport is F1 Season Preview issue - Packed with insight on all the teams, drivers & cars, along with all the latest news from the world of motorsport. This issue will have a 100% uplift on sales versus a standard issue & will be on sale for two weeks!" Please support this key issue by displaying it front of fixture and in any additional free space.

  8. Cover Price: £7.99 Barcode: 9771758557009 On-sale: 17th March 2011 New issue for 2011 wildlife Enjoy Cross Stitch is back with an April special - Enjoy Cross Stitch Wildlife On-sale 17th March 2011Wildlife is one of the most popular themes for cross stitchers everywhere! With a history of performing consistently well on the Newsstand, £7.99 is an attractive cover price for retailers! April special includes: New and exclusive gift pack worth£20 - make 8 unique stitched designs with realistic designs of British and American wildlife! Designs large and small from the UK’s top designers! Beautiful, high quality68 page magazine - more pages than ever before! Please support this key issue by displaying it front of fixture and in any additional free space.

  9. Cover Price: £3.99 Barcode: 9771742807042 On-sale: 15th March 2011 April 2011 issue on-sale 15th March 2011 Free gift worth £24.99! Includes: 11 adorable pet stamps, designed exclusively by Adam Pescott, plus… a set of 10 matching downloadable papers! Also this issue… Craft Royal Wedding commemorative keepsakes – make gorgeous cards for Easter, spring birthdays, anniversaries, weddings and more! Plus over £2200 worth of craft prizes to be won! Please support this key issue by displaying it front of fixture and in any additional free space.

  10. Issue 57 of Knit Today comes with a bumper three fantastic free gifts! Not only do you get a pattern book packed with adorable knits for baby boys and girls, but you also get a gorgeous Rowan crochet pattern and a fun men’s mittens pattern for free! That’s a grand total of 30 patterns,the most any knitting magazine has given away – in this months issue!! And inside… You’ll find something to knit for all your family and friends, plus a handy A-Z of knitting to help new knitters get to grips with the terminology. On-sale: 22nd February 2011 Cover Price: £4.99 Barcode: 9771751377024 Please support this key issue by displaying it front of fixture and in any additional free space.

  11. On-sale: 23rd February 2011 Cover Price: £2.99 Barcode: 9771753045020 March 2011: real-life wedding special issue! Packed with 33 pages of gorgeous brides and their advice, tips and recommendations for how to plan the day of your dreams Reader research proves that this is the part of the magazine our readers most look forward to each issue, so we decided to make it bigger for this key start-of-season period! • Also in this month’s magazine: • Win a wedding venue worth £3,000 • Save 15% on BHS wedding fashion • Bridesmaid or Maid-zilla? How to deal with diva bridesmaids! • 27 pages of the hottest wedding day looks • A-list hair inspiration • The A-Z of amazing honeymoon ideas Please support this key issue by displaying it front of fixture and in any additional free space.

  12. Redesign issue! On-sale 17th March 2011 The new look Your Hair is jam-packed with all the latest hair trends, news and practical advice, including… Redesign cover coming soon! • The lowdown on this season’s new trend, ‘sexy bed hair’ • 10 top tips for super shiny hair • 20% off at Burlingtons salons for every reader • A fab pair of GHDs up for grabs • The A-Z guide to healthy hair Cover Price: £2.99 On-sale: 17th March 2011 Barcode: 9771472080050 With more hairstyle choice than any other hair magazine, Your Hair has styles to suit every face and hair type. Your Hair can help make every day a good hair day! Please support this key issue by displaying it front of fixture and in any additional free space.

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