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Creating Better Food

Creating Better Food

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Creating Better Food

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  1. Creating Better Food

  2. Objectives • Present the risks and opportunities for the Dutch manufacturers of food processing and packaging machinery • Present a vision of the future (video) for clients of the Dutch machine builders in an inspiring and motivating way • Discuss opportunities to realise the vision

  3. Domino effect • Economy: rise or fall? • Sustainability: from cost to head start Food Industry Machine Industry Consumers & Retail • Convenience = growth market • Price war or differentiation? • Protectionism or regulation? • Knowledge competition

  4. Consumer Opportunities: • Demand for convenience and food-to-go grows • Authentic, sustainable yet industrial manufactured products Risk: • In economic downturns the consumer switches to low cost products

  5. Globalisation Opportunities • 52% of entrepreneurs see globalisation as an opportunity* • More and more markets are openingup • New economies mean new businessfor high tech niches Risks • Protectionist countries or power blocks can limit business opportunities • Low tech segments might get swamped by cheap imports • 26% of entrepreneurs see globalisation as an thread* * ING My Industry Study

  6. Economy Opportunities: Growth of world economy: • More demand for machinery • More export Risks: • Growth in US (trade imbalance) andChina (environment) are notsustainable • Currency downward risk for Dollarand upward risk for Yuan

  7. Competing with knowledge Opportunities: • The Netherlands have centuries of experience in worldwide business  a valuable asset • Science education and R&D infrastructure are well developed • Over 60% of entrepreneurs see the average education level and the need for training increase in the next four years* Risks: • We can not get enough young people to do the work • Knowledge and innovation (intellectual property) are easy to copy and difficult to protect • The tsunami of engineers from China & India will affect the market * ING My Industry Study

  8. Sustainability Opportunity: • Saving water, energy and materials has been on the Dutch agenda for years, creating a head start compared to other countries (58% of entrepreneurs agree*) Risk: • Extra costs for sustainable business can limit profitability and growth until regulation and enforcement in other countries are harmonized (level playing field) * ING My Industry Study

  9. Are we part of a value chain? Supplier Machine Producer Food Industry Retail Consumer

  10. Transactioncosts Or of a value constellation? Manu- Facturing R&D ICT YOU Bank Customer Ecologist Food R&D Sensor Supplier Logistics

  11. Efficient Chain Valuable Constellation Valuable Wine Or 4 euro a bottle 8 euro a glass

  12. Linear Chain Sequential Suppliers Value added Commodity Productivity T-Ford Market share Constellation Parallel Partners Value co-creation Unique offering Consumptivity James Bond Movie Share of wallet Chain versus Constellation We need value chain AND value constellation thinking

  13. The Dutch Triangle Products (Agri-food chain) ProcessesKnowledge (systems & technology) (education & institutes) The Netherlands: The Hollywood of Food

  14. The Dutch Head Start • Strong, complex regulation and enforcement concerning food safety and environment • High wages demand high productivity • Spoiled consumers want pleasure, convenience, low price, nice packaging, sustainability and authenticity (all at the same time!) • Excellentknowledge infrastructure for Food, ICT & Manufacturing • Critical launching customers becauseof the presence of a strong food& agri cluster

  15. Creating Better Food Please join usto realize our vision to create better food

  16. Creating Better Food • Where do you see opportunities for the Dutch Triangle? • What should we do to realize the opportunities • What should we avoid doing