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DIY PPC campaigns often waste funds due to missing structure and data focus. Start with clear goals, set a budget cap, and outline top keywords with monthly caps. Track metrics like CPC, CPA, and ROAS, then review weekly to stop underperformers. Build a simple ad structure: campaigns by product, ad groups by intent, and consistent messaging. Apply quick fixes such as negative keyword lists and dayparting, then scale with repeatable processes. The alternative path offers measurable resultsu2014and a clearer route forward?
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