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Advertising Appeals

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Advertising Appeals

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Presentation Transcript

  1. Advertising Appeals

  2. Status Symbols

  3. Elder vs. Younger

  4. Representation of Children

  5. Representation of Children

  6. Role representation

  7. Sharing

  8. Being alone

  9. Success vs talent Beyonce American Express

  10. Winning

  11. Big vs. Small

  12. Role Differentiation (Feminine)

  13. Control

  14. Woman/Sex as object

  15. Scientific Proof vs. Result

  16. Sophistication

  17. Self Presentation

  18. Sense of Urgency

  19. Instant Pleasure

  20. Future Generations

  21. Humor • Forgiveness • scrap your car • Bavaria drink • Japan Beauty Spa