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Assessing the Media Environment

Assessing the Media Environment

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Assessing the Media Environment

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  1. Assessing the Media Environment Children’s Use of Interactive Games: An Analysis of Genre and Context

  2. Interactive Game Use • Popular Leisure Activity • Multi-billion $ Industry • Target of Public Criticism • Positive Potential to Educate

  3. What your child did from 7 in the morning until 12 noon A B C D E F G H Time What did your child do? Time Began Time End If TV, Video, or Computer Game, what was the name of show or game? Where was child? Who was doing activity with child? Sec Act 7 AM  12 Noon Data Source: Time-Use Diaries Who was with child?

  4. Analysis of Genre & Context • Genre • Educational/Informational • Sports • Sensorimotor • Strategy • Other Content • Context • Location, Secondary Activity, Presence of Others

  5. Child Demographics • Gender • 234 Girls • 412 Boys • Age • 146 1 – 5 year olds • 196 6 – 8 year olds • 304 9 – 12 year olds • Ethnicity • 61% White • 39% Black

  6. Interactive Game Use: Genre

  7. Interactive Game Use: Genre

  8. Interactive Game Use: Genre

  9. Interactive Game Use: Genre

  10. Proportion of Time With Others AloneYouthAdults 1 – 5 yrs 26% 35% 17% 6 – 8 yrs 34% 38% 6% 9 – 12 yrs 40% 41% 7% Interactive Game Use: Context

  11. Implications for Future Research • Game Characteristics • Access & Opportunity • Home Environment as Context

  12. Reframing the Research Question • Influences that shape what children do with interactive games • A Systems Approach • Child • Family • Regulatory • Culture