The Internet and Its Impact on the Photography and Graphic Design Field Created by: Christopher Wharton Management Information Systems MWF 1-1:50 PM email@example.com
Categories of Art and Graphic Design Prior Marketing Strategies of Photographers & Graphic Designers Super Sales Strategies The Year That Changed It All... Potential Marketing Ability of the Internet The Impact of the Internet on Photography & Graphic Design Capabilities of the World Wide Web Agency, Directory and Publishing Listing on the Internet Agency, Directory and Publishing Listing on the Internet (continued) Future Trends in the Graphic Design Field Bibliography Footnotes Table of Contents
Fine art Sculpture and crafts Cartoons and comic strips Illustration Science Fiction and Fantasy Art Calligraphy Design and Production Airbrush Art Storyboards Multimedia Design and Production T-shirts, Mugs and Tops Architectural Rendering, Medical and Fashion Illustration Categories of Art & Graphic Design
Prior to the pervasive use of the Internet, photographers and graphic designers relied on the following marketing sources for displaying their portfolios: Ad Agencies Corporate Agencies Pre-qualified Agencies Direct Marketing Agencies Publication Agencies Graphic Design and Book Publisher Directories Prior Marketing Strategies of Photographers & Graphic Designers
Artists must choose a marketing strategy. These strategies are distinguished through 4 categories (style, industry, usage and subject specific). Photographers and graphic designers must find clients who need that message either through agencies, directories and the Internet. Super Sales Strategies
The Year That Changed It All... • 1995: Deemed by Newsweek as “The Year of the Internet” • Internationally renowned glass artist Dale Chihuly (http://www.chihuly.com) becomes a pioneer by becoming the first artist to display his artwork on the Internet. • Darcy Gerbarg, digital imaging pioneer and president of ART-way (http://www.artway.com), soon follows with the launch of her business on the Web.
The Internet is an extremely efficient marketing tool because of its accessibility. Art is now available and accessible in ways that were previously impossible1. In the last few years, extensive security measures have laid the groundwork for e-commerce. E-commerce is rapidly proving as a lucrative opportunity for those entities that take advantage. In 1999, 196 million people spent over $120 billion2. Potential Marketing Ability of the Internet
Provides a wide variety of options for photographers and graphic designers to demonstrate their talents. Allows photographers and graphic designers to try innovative ideas by making art accessible in ways previously impossible. Due to the availability of the Internet, market segmentation is no longer applicable. The Impact of the Internet on Photography & Graphic Design
The Internet provides information more efficiently than any conceived invention before it. It prides itself on being easily navigable and extremely informative. This incredible innovation of technology has the remarkable ability to bring the world closer together. For these reasons, the Internet is regarded as arguably the greatest invention of the 20th century3. Capabilities of the World Wide Web
Agency, Directing and Publishing Listings on the Internet • Posting Online portfolios, Still & Motion Photography: • Creative Planet (http://www.planetpoint.com) • Site for Illustrators: • Theispot Showcase (http://www.theispot.com) • Graphic Artist phonebook: • (http://www.workbook.com)
Agency, Directing and Publishing Listings on the Internet (continued) • Internet sites for Finding Clients: • Fine Art photographers • ArtNetwork (http://www.artmarketing.com) • ArtSupport (http://www.artsupport.com) • Ad Agency Clients • Adweek Directories (http://www.adweek.com) • Agency Compile (http://www.agencycompile.com) • Information Management Firms • Creative Access (http://www.bigroster.com) • The List (www.thelistinc.com)
In the future, many more graphic designers will post their portfolios on personal websites for potential clients to review. This will lead to great competition in the graphic design field; however, these artists will be able to distinguish themselves by: Creating a website that is easily navigable, informative and aesthetically pleasing4. Creating works of art that apply to all 4 fields of marketing (style, industry, usage or subject). Future Trends in the Graphic Design Field
Bibliography • Cox, Mary. 1997 Artist’s & Graphic Designer’s Market. Cincinnati: Writer’s Digest Books, 1996. • Dutta, Soumitra, and Sandeep Srivastava. Embracing the Net: get. competitive. Great Britain: Financial Times, 2001. • (http://www.shutterbug.net/columns/0601sb_business/) • (http://www.photosource.com/index.php) • Harold Mitchell Interview-Contact Information: Tech Tower, Rm. 221. (404) 681-2800, ext. 2825
Footnotes • Darcy Gerbarg, excerpt taken from 1997 Artist’s & Graphic Designer’s Market. • Bibliography Source #2 • Bibliography Source #1 • Excerpt taken from Harold Mitchell.