1. Top 4 Rules to Write a Product Description That Sells A product description is like an advertising copy that tells about what the product is, its features and why the product is worth purchasing. It’s like one of the most important aspects of the website when it comes to conversion. Even though it holds an appealing power, but writing a good product description can be hard sometimes, especially when you have a long list of items to work over. And a bad description can likely turn someone away from your sales. Now, the question is what exactly makes a product description bad? The answer is the usage of lengthy text and redundancy in the description. Also, after reading the description, if the customers still have questions then it means it didn’t do its best work. So, your goal whilewriting a product description is to provide enough information to the customer and let them want to buy that product immediately. Your product should answer the following questions in a way that is easy to understand and convince buyers to buy: Faith eCommerce Services

2. 1. What issues does your product solve? 2. What benefits your customers gain by using your product? 3. What features differentiate your product from the others in the market? In addition to this, you can also include any extended information or the technical specification (if any) in the form of tabs as this gives customers what they need. Rules to make sure that your customer gets all the information they need to know: 1.Focus on your target audience: A good description starts when you know who your buyer is and what information to cover and omit from the description. Knowing buyers’ personalities will help you understand what features will be most valuable for them. You need to keep the following questions in mind while writing a product description that sells: ▪What kind of people is the product for i.e. their age and interests? ▪How the customer is going to find your page? ▪What things he/she might be interested in? ▪Why the customer would have an interest in your store? ▪How he/she is going to describe the product? ▪What product’s feature attracts buyers? ▪Are they the end customer’s i.e. customers buying for themselves or the wholesalers? ▪ Focus on product features and benefits to motivate purchases: As an owner, you want to show your product has the best feature and unique specification. And your buyer persona will instruct which feature or benefit you list in your product description. Keep in mind the following while writing a description that includes features and benefits: ▪Not to list the benefits of every feature. It is enough to include the top 3 features of the product. ▪List features that will convince your target audience. ▪Clarify how it will help in solving the customer’s query. Faith eCommerce Services

3. ▪What benefits the product will bring to the table. ▪Use natural language and tone: Check whether the description sounds like a real conversation or as a computer-generated string of words. If you see that it does not reflect real conversation then you need to insert something valuable to it. Write product descriptions in a language that one might use in a real conversation. So, whatever your tone ends up being, make sure it is consistent. Also, by bringing the natural tone will help customers connect with your brand, build trust with the customers and makes the brand much more memorable than others. ▪Make it easy to scan with bullet points: People love to browse if the content contains bullet points. Now a day’s people want to find information that they want without wasting time. So, make the description easy to scan with the help of bullet points, short paragraphs, and lots of white spaces and the different sizes of fonts. By providing clear and concise information you are less likely to lose a potential customer during the procedure. This content was published at: https://mirocelic.com/technology/top-4- rules-to-write-a-product-description-that-sells/ Faith eCommerce Services