How to Increase Website Traffic via Social Media

1. How to Increase Website Traffic via Social Media Implementing these strategies can turn your social media channels into a rich resource to boost traffic to your website. Top notch content is an important SEO strategy to increase website traffic. Today, social media marketing has emerged as a top method to boost traffic to a website. Social media can get more people to your website via various social networks, online communities, blogs and other collaborative media. It can promote brand messaging, facilitate sales, strengthen public relations, and help you provide proactive customer service. An experienced SEO company in Long Island can help you harness different social media tools to attract your targeted audience. There’s no better place than a social media platform to reach out to your target audience. The larger presence you build on social media, the greater would be the flow of steady social media traffic to your site. Despite the fact that you can exhibit your success with social media marketing, you need to work hard constantly over a period of time while at the same time you have to use the correct approach and tools. Even though each social network is different, there are some steadfast rules to follow for all your social channels, to get an immediate boost in your social traffic. However, as mentioned above, remember that your content says everything about your brand, so make sure your blog posts, case studies or infographics have the best content that can go above and beyond to make the social sharing aspect greater. Here are certain tips that help you to get everything you need for turning your social media channels into rich sources of additional user traffic. •Identify the right social media channels: Some of the most common social media marketing platforms are Twitter, Facebook, LinkedIn, Instagram, Twitter, and YouTube. According to an article from Digital Information World, in today’s social networking era, Facebook dominates the industry by boasting an account of 85% of the internet users worldwide, followed by YouTube and Instagram. Many users are likely to be present on more than one platform. How do you choose your right social media channels? Here are some tips:

2. oRather than looking towards social media platforms for the answer, you need to look internally at your own brand and goals. Choosing the right social channel can depend heavily on the nature of your site's content. oIf you are focused on consumer products or information, then something like Facebook, Twitter or Instagram would be a good platform. oIf you tend to write about business-oriented or professional topics and want to reach a more B2B-oriented audience, then LinkedIn would be great option. oIf you are looking to build your brand, a visual-oriented platform like Pinterest, Instagram and YouTube would be good options. Once you have finalized your right channel, keep your goals in mind and focus on the right parameters to build your content. •Optimize your Social Profiles: Just signing up on a popular social media platform cannot increase your website traffic. You have to prepare or optimize your social media pages. Ensure that your social media profiles are complete and well-explained. Your Facebook About section or LinkedIn company page where your profile shows visitors information about your business are the perfect spot to tell everyone a little about your business, and drop a link to your website. Placing links in your social media biographies will also boost your website’s SEO, as it creates high-quality backlinks to your site. Make sure that your About pages and social media bios are full of relevant keywords; fill out every section so that your profile is complete.

3. •Decide what to share:Don’t underestimate the power of social sharing. There would be a viral effect if you’re sharing good content. But before sharing, you have to decide what to share. Aim strategically and follow the SMART principle: Specific, Measurable, Achievable, Relevant and Time-bound. For example, take Instagram. This platform only allows images and video content, but these formats can be very impactful. Top brand ASOS posts images that show off people of all shapes, sizes, sexualities, backgrounds, and genders in a natural way. These images help potential customers understand better whether the featured items can fit them or not. •Make sure your content is easily shareable on mobile: In this mobile age, you have to make sure your content is easily shareable on mobile devices. According to a SproutSocial article, it is estimated that 65% of time was spent on social media through a mobile device. Almost 40% of news content was read on a mobile device compared to a desktop. An emarketer report predicted that in 2019, US consumers will spend more time with their mobile devices than they do watching TV. These numbers indicate the importance of mobile-friendly content. Allow and encourage visitors to share content hosted on your blog by embedding a social sharing tool. •Direct users from social media to your site using call to action (CTA):One of Facebook video’s most useful features, especially from a marketing point of view, is the ability to add a call-to- action (CTA) tab. The Facebook CTA button allows you to draw attention to a video on your website from your Facebook cover image. These buttons include Shop now, Learn More, Watch Video, Sign Up, and so on. This helps the visitors to either stay on your page or share your content, both of which can draw more traffic to your site. You can also use CTA in your ad copy or in Facebook. Pinterest is a great marketing tool. A call-to-pin (CTP) can significantly increase the engagement of your pins. You can get 80% more engagement with a CTP (www. neilpatel.com).

4. •Include more visuals to inspire your audience: Visual content is 40 times more likely to get shared on social media than other types of content (Hubspot). People might miss interesting content while scrolling a long written post. You can attract their attention by sharing visual content that stands out. According to an article from Text Request, tweets with images receive 150% more retweets than those without. If you use visual graphics on Twitter, you can position your content as well as website links in front of more ideal customers.

6. •Post regularly, but know when your audience is active: Regular updates will help you get more exposure and traffic, but make sure you are not spamming your followers with a lot of daily postings. According to Buffer statistics, the recommended number of postings per day per social network are: oPinterest: 5 postings oTwitter: 3 postings oFacebook: 2 postings oInstagram: 2 postings Most importantly, post your updates at the best time or peak time, when your audience is most active. Try and being active when your audience is online – this will help you to get some hits. •Make your visitors stay on your site: Keep visitors on your site for longer periods. A successful website is not all about page views. It also depends on dwell time -- the amount of time your visitors actually spend on it. Google ranks websites according to engagement, so if your website is low in this metric, you may be penalized when it comes to appearing in search rankings. To learn how much time visitors are spending on you website, check Google Analytics. Revamp your marketing strategies to decrease bounce rate and keep checking back to see if it’s working. Include a “You might also like” at the end of content and link to other related content from your website. •Connect with industry influencers: Find people or pages that are considered to be the social media influencers in your industry, and have a lot of followers and engagement with their postings. This will help you learn more about what they are doing at present and what’s trending in your industry. Re-sharing their content, and mentioning and commenting on their postings is a good way to get noticed and establish trust. Experienced Long Island social media marketing companies help business implement these sure-fire strategies to improve traffic to their website and stay on top of competitors. (631) 494-3324