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What is Social Media Advertising?

Social Media Advertising or social network advertising, is a form of advertising on social networking sites like Facebook, Instagram, Pinterest, LinkedIn, etc. It is a part of digital advertising and social media marketing practices that use paid ads to promote a business or a product. See More: https://learndigital.co/

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What is Social Media Advertising?

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  1. What is Social Media Advertising? Social Media Advertising or social network advertising, is a form of advertising on social networking sites like Facebook, Instagram, Pinterest, LinkedIn, etc. It is a part of digital advertising and social media marketing practices that use paid ads to promote a business or a product. You have to go where the crowd is, and with 3 billion people using social media, it has become the heart of marketing and advertising. One of the benefits of using social media for advertising is the in-built user demographics which provides information on the type of audience, their activities and interests. If you are interested to learn about social media marketing and advertising, enroll in our digital marketing courses in Bangalore. The Best Social Platforms to Promote with Advertising are: 1.Facebook 2.Instagram

  2. 3.LinkedIn 4.YouTube 5.Twitter 6.Pinterest Depending upon the objective of a business, social media can be used as an excellent platform for media advertisements. Facebook andInstagram are heavily visual in content, so advertising products that are visually stimulating is the best way to build brand awareness, customer engagement and drive sales. Compared to Facebook, Instagram is more visual in content and the customer engagement is 58% higher. Brands can advertise on stories and posts with a landing page linked, to direct the customers to their product page or online store. This generates more leads than you would expect due to wider reach. LinkedIn is mainly used for connecting with other businesses and recruiting employees. It’s main focus is the B2B market and advertising B2B services can earn you a surprisingly big income. 75% of LinkedIn users earn over $50,000 a year. LinkedIn’s advertising platform has been upgraded so advertisers can now run ad campaigns around brand awareness, lead generation or engagement. Twitter, Pinterest, and YouTube have similar ad campaigns to those of Facebook and Instagram, except the content type advertised are different.

  3. Benefits of Social Media Advertising: Like how social media marketing is the hottest trend within the digital marketing realm, social media advertising is on the rise within the digital advertising realm. It has brought tangible results to countless businesses. Improved Brand Recognition: both the brand and the buyer persona is visible on social media, making interaction with each other easy. It builds trust and relationships which in the short run builds brand awareness. A word of mouth on the media is all it takes. It also builds loyalty and brings credibility to the brand. Improved Conversion Rate: advertising on social media is the quickest way for improved conversion rate, as it makes the process of buying easier. People are more likely to buy from someone they have built trust with, or is popular. The transparency of a brand is hence, an important factor in making ad campaign work. Customers will come back for more. There is a good chance that out of billions of users, at least 20-30% of them come across your brand. More reach = more prospects. Cost-efficient: Social ads are much more cost-effective than other advertising methods. And it delivers tangible results in a short time period because you are targeting only a specific audience who will click on the ads and convert to sales. It definitely costs much less than those of traditional advertising methods. Targeted Audience: The best thing about Facebook and Instagram is that they allow brands to target a specific audience based on locality, age, gender, occupation, activities, and interests. They come with in-built insights that shows how many visits you get, followers count, number of sales, etc. This feature is quite flexible too, for example, if you are targeting an audience by location, you can target those who have been to that particular location recently, location-tagged posts, etc. ·Quality Traffic: With all the benefits from above combined, they drive more quality traffic to your social media site and increase the sales as well. More traffic means your ads will be shown to people who show similar interest in your products. Quality traffic helps in customer acquisition necessary to keep the business alive. Are you interested in learning digital marketing? Learn digital academy is the Best Digital Marketing Institute in Bangalore.

  4. Contact Us Learn Digital Academy Contact No: +916366370046 Email: info@learndigital.co Website: https://learndigital.co/

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