Promotor Model (Tools For Conducting Outreach)

1. Promotor Model(Tools For Conducting Outreach) Connecting Families To GANAS Services & Other Recourses In The Glen View Area

2. Area of Service

3. A collaboration of five partners focusing on the needs of the Glen View neighborhood.

4. GUSD • Early childhood readiness services • School connections to support children to enter school ready to succeed. • GO KIDS, INC. • Project Lead • Community outreach, referrals, and information • Family Education-selecting quality care and environments • Improving child care within the Glen View Neighborhood • Supporting exempt and licensed family child care professionals • Recruiting young children 0-5 for quality subsidized child care options • REBEKAH CHILDREN’S SERVICES • Evening Family Workshops in both Spanish and English to assist parents in raising healthy children • Day care for children infant to three • Learning program for children 4 to 8 • Arts and crafts classes for children 7 and older • MACSA • Community outreach, referrals, and information • School readiness for children 0-5 • AdultDevelopment and Leadership • In home ESL and job readiness skills • Coordination of Neighborhood Pride Event • SCHOOL LINKED SERVICES • Community outreach, referrals, and information • In-home parent education and support • “Love & Logic” parenting classes • Assessment and referral of children 0-5 for developmental delays

5. Purpose of Training • To share community outreach & community building strategies that will help to connect families in the Glen View Area • To highlight informational/educational opportunities through “large” community events that can be used or are been use by GANAS partners • Usage of the Promotor Model when doing outreach

6. What is the Promotor Model • Model to conduct outreach • Learning how to connect families to social, health, community, and human services • Community events to reach all community members (health, community, resource fairs, etc.) • House Meetings/Visits • Community Building • Popular Education Philosophy • Community Organizing (Grass Roots Method)

7. Who is a Promotor? Community Health/Social Worker Community/School Liaison Outreach Worker Case Managers Residents Participants at community churches Volunteers Employees from local agencies (profit & non-profit) School/District Employees What are the functions of a Promotor? Community worker who does community understanding in health, social, and human issues, and connects the community Bilingual/Monolingual in English/Spanish (Model has been use by other communities who speak different languages) Any one who does community work either by been a volunteer or a pay employee The “Promotor”

8. Types of Outreach • Door to door • Outreach Partners & Stakeholders in the area of service • House Meetings • House Visits • Community Events

9. Door to door House to house (knocking on every single door in a particular street. Talking to every single person found at home) Selecting (door to door to, but talking only to families who have their door open, they are outside of their homes, families passing through the street while doing the outreach) Mapping (dropping flyer/brochure door to door, not knocking door to door) Time Investing Doing Outreach The Formulas to calculate time invest in outreach Finding Every One (i.e. average per door 15-20 minutes * by the amount of house visits = total amount invested in outreach) Finding Only Some (i.e. average per door 5-10 minutes * by the amount of house visits = total amount invested in outreach) No Answer (i.e. average per door 3-5 minutes * by the amount of house visits = total amount invested in outreach) Door to dooroutreach

10. Outreach Partners & Stakeholders • GANAS Partner Agencies • Local Government/Non-Profit/Profit Agencies • Schools • Business • Churches • Residents • Clinics • Community Meetings • Community Events • Community Presentations

11. To have a productive outreach we need to have the following additional skills Understand the dynamics of the neighborhoods or the community that we are serving Knowledge of local resources & services Knowledge on a specific topic area according to program (i.e. child development, gangs, diabetes) Training/updates in different skills that will reinforce/develop our talents & capacities Understand the importance of follow up and documentation Bilingual/bicultural – proficient in “social service language” (monolingual, bilingual, or multilingual community) Important Data For Our Outreach Boundaries: streets, size area i.e. 1 sq. mile Population:amount of people, and house holds, average of people per family-5 per family Ethnicity of Neighborhood:% of Hispanic, Asian/Pacific Islander, Caucasian, African American, Other, etc. Age groups:0-5, 6-18, under 40, 65 or over, etc. Income:under or above proverty level The Need:Survey complete show that families needs services in a particular area Productive Outreach

12. The goals for conducting outreach are around the services and the future projections of the agency that we represent Goals at GANAS: Service the families who have children 0-5 and their siblings Get children ready for school Increase Economic Opportunities Strong supportive homes Children develop-mentally on track Access to high quality child care & early education Community outreach, referrals, and information Recruiting young children 0-5 for quality subsidized child care options Adult Development and Leadership Assessment and referral of children 0-5 for developmental delays In-home parent education and support Areas of Service for Outreach GANAS are in the areas of: Early childhood readiness services & Learning program for children 4 to 8 School connections to support children to enter school ready to succeed Family Education-selecting quality care and environments Supporting exempt and licensed family child care professionals Evening Family Workshops in both Spanish and English to assist parents in raising healthy children Day care for children infant to three Arts and crafts classes for children 7 and older School readiness for children 0-5 In home ESL and job readiness skills “Love & Logic” parenting classes The Goal For Conducting Outreach

13. Community Events • Structure Classes (promotor is facilitator & teacher) • Support Groups (promotor is facilitator & teacher) • Health/Resource Fairs (registration, agency station ballot, raffle/evaluation ticket) • Community Events/Presentations (registration, agency station ballot, raffle/evaluation ticket) • Block Parties, Kermes, Posadas, etc. (raffle method for this events)

14. House Meetings Community meeting held at residents homes, schools, community centers/agencies Purpose to build unity among neighbors, families and provide education & services Home Visits Collect intake/census information House Meetings & House Visits

15. “Conocimiento” Method to link families together by their similarities Raffle/Evaluation can be an important tool for community building by getting the basic information and interaction that families have with other community member during the raffle Special Events are another powerful tool (i.e. 5 de Mayo, Pride Day, Posada, Fire safety, etc.) Agency Station Ballot at a event Neighborhood Beautification (planting trees, p/u garbage on streets, etc.) Community building through house meeting, community events, residents, working with local churches Create Block networks (i.e. block captain program, leadership academy, parent resources, school readiness initiative) Involving City Authorities to work with the community (NAC & SNI) Listening all local community agencies in the area of service , and connecting local school with residents and agencies Community Building/Connecting

16. Promote social stability, empower community to be part of the process of change Organize community members to be the agents of change Structure more effective social changes in the community in a democratic way So what is popular education? To make people the answer instead of giving them the answer (don’t give them the fish, show them how to finish to self-sufficient) Neighborhood meetings (discuss issues/concerns) Empower residents to take action (community action team, neighborhood watch, block captain network, etc.) Grass Roots/Popular Education Method (method use in Latin America) Community Organizing by Using Popular Education

17. Activities/Methods: Referrals Care/Case Management Community Organizing Community Building/Connecting House meetings visits Community Events Tools: Phone Banking/Data Base Flyers, brochures, informational literature Intakes, outreach logs, house visit log, activity reports, etc. Working closely with partner agencies, community members, and stakeholders in the community Types of Promotor Activities, Tools, Methods

18. Referrals: Increase access & awareness to health & social services in the community Partner agencies Partner Churches Partner Government Agencies (City & County Level) Schools in the neighborhood Clinics Community Centers Care/Case Management: Assessment is conduct to evaluate the need of the family Connects individual families in need with services Follow up is conducted to ensure if family went completely trough services Revaluation of the case (if did not qualify, was not interest, or did complete with services) Activities & Methods

19. Phone Banking/Data Base Use all storage information from intakes, referrals, delivery of service, etc. Follow up by phone to schedule future house visits or to see if any further assistance/services are need it. Flyers, Brochures, Informational Literature Provide general outreach with flyers, brochures, and other information that can be useful for families in the community To increase the awareness of all the services & programs that families can benefit from it Increase awareness in different topics (i.e. health education, community organizing, literacy in English, etc.) Promotor’s Tools

20. Intakes, Outreach/House Visit Logs, Activity Repots, etc. • Intakes, outreach/house visits logs, and activity reports are all important tools to evaluate the necessity of the families and to ensure that service has been deliver • These tools also help us to ensure follow up incase that services have not been deliver yet • If no initial contact has been made it help us to log it and then revisit home • If families are not interest we can come back to revaluate the family to see if now there is a need in the family • If family have already receive services we can come back to revaluate the situation if any further assistance or services are need it.

21. The Need The city of Gilroy has: • The highest average household size (3.69) in Santa Clara County; • The second lowest median household income ($52,747) in Santa Clara County; • The highest ratio of homeless residents in Santa Clara County – the fastest growing segment of which is children under five years old; • Only one licensed childcare provider in the Glen View neighborhood; • The area has been designated a Child Poverty Zone by the Santa Clara County Public Health Department. • An estimated 35% of Gilroy’s population was born outside the U.S. and Spanish is the primary language spoken by most children entering Kindergarten.

22. The Message When Doing Outreach • The message that all outreach workers are communicating and introducing them selves has to be the same • The style and terminology use can be different with out loosing the right meaning of the message that we want to communicate. • When talking in another language (different from English) we have be sure we are using the right words that can be translate with out loosing the meaning of the message that we want to project among families in our area of services • We want to avoid sending the wrong message or setting up our selves to be misinterpret (In any language)

23. Pride Event Posada Community Events

24. Family Workshop at Glen View Dina Dinosaur School Readiness Program Community Services

25. Lessons To Learn • Great work • Good work • Hard work • Empower the community: “Si puede” “Si se pudo” • Lessons to learn: with the right tools and educating, the community can organize it self • Recommendations

26. Safe Guidelines When Doing Outreach • House visits 1 or 2 persons • Door to door outreach always 2 people need to partner • Be aware of the environment (look out for dogs, gangs, and other unsafe activities, etc.) • Cell phones and pepper spray are good safety tools when doing outreach • Report any incidents

27. Questions