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Reaching Men 18-34 Through Television and Online

Reaching Men 18-34 Through Television and Online Men 18-34 consider TV a better advertising medium Most Effective Media for Advertising to Men according to US Male Consumers, 2007 (% of respondents) Note: ages 18-34

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Reaching Men 18-34 Through Television and Online

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  1. Reaching Men 18-34 Through Television and Online

  2. Men 18-34 consider TV a better advertising medium Most Effective Media for Advertising to Men according to US Male Consumers, 2007 (% of respondents) Note: ages 18-34 Source: Maxim, “Man Study” conducted by Hall & Partners, as cited in press release, June 18, 2007

  3. Television Although Men 18-34 are considered an elusive demographic, they are still watching television in strong numbers.

  4. Men 18-34 Primetime PUTS Source: The Nielsen Company (Galaxy Lightning)

  5. Top 10 Shows by Program Type Source: 2008 MRI Doublebase Data weighted to Population (000) – Base: All

  6. Top 10 Series – Broadcast (Excluding Sports) *at least 7 telecasts Source: The Nielsen Company (Galaxy Lightning) Ranked by Rating, 000’s used as tiebreaker

  7. Top 10 Series – Cable (Excluding Sports) *at least 7 telecasts Source: The Nielsen Company (Galaxy Lightning) Ranked by Rating, 000’s used as tiebreaker

  8. Sports Programming Sports programming defies the trend of time-shifting. “Because of fragmentation and what’s going on with technology, there are few TV genres that are TiVo-deflective and can accumulate a live audience like sports.” — Ed Erhardt, President of ESPN and ABC Sports Consumer Marketing and Sales

  9. National Football League The NFL is a dominate player when it comes to reaching Men 18-34!

  10. Top 10 NFL Events (Excluding Pre & Post) Source: The Nielsen Company (Galaxy Lightning) Ranked by Rating, 000’s used as tiebreaker

  11. Top 10 NFL Series (Excluding Pre & Post) *Sports Network – Games are syndicated to local broadcast in playing teams markets in addition to airing on ESPN Source: The Nielsen Company (Galaxy Lightning) Ranked by Rating, 000’s used as tiebreaker

  12. Top 10 non-NFL Events Source: The Nielsen Company (Galaxy Lightning) Ranked by Rating, 000’s used as tiebreaker

  13. Multiplatform

  14. US Male Internet Users eMarketer estimates that M18-34 comprise 27% of the total Male online population, and the percentage is growing. Source: August 2007, eMarketer

  15. Other News • In general, Men 18-34 view more Web pages each month than women their same age. Men 18-34 also view 63% more individual video streams than women their age. • Male mobile subscribers ages 18-34 are three times as likely as average mobile subscribers to watch video on their phones, and twice as likely as average mobile users to access the mobile Web. Source: 10/21/08 Tracking Young Male Consumers’ Media Habits (Nielsen Wire)

  16. Thank You!

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