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Reaching Hispanics through Rich, Deep and Relevant Content

Reaching Hispanics through Rich, Deep and Relevant Content. HMI: The Planeta / Batanga Merger. We are pleased to announce the merger of Planeta and Batanga – creating the premiere online brand for US Hispanics and delivering:.

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Reaching Hispanics through Rich, Deep and Relevant Content

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  1. Reaching Hispanics through Rich, Deep and Relevant Content

  2. HMI: The Planeta / Batanga Merger We are pleased to announce the merger of Planeta and Batanga – creating the premiere online brand for US Hispanics and delivering: • Powerful reach with a combined audience of over 2,500,000 monthly unique visitors. • Deep multi-media content in every major lifestyle category: music, sports, autos, film, fashion, gaming among others. • Largest inventory of rich media in US Hispanic online with portfolio of audio and video content.

  3. Deepest Video Content available online for US Hispanics Over a dozen news & entertainment sites, including: Hispanic portals of Broadband ISPs: Comcast, Time Warner Cable & Cablevision Systems Television & Radio Broadcaster Streaming Sites from Latin America About PlanetaTV

  4. About Batanga • Batanga.com • America’s Largest Latin Internet radio network. • 24 music channels like mariachi, banda, pop, rock, reggaeton, flamenco and salsa • 1.4 million monthly unique listeners* • Batanga Latin Music magazine • Bi-monthly print magazine available in 2,500 retail stores including Wal-Mart • 35,000 Committed Circulation *June 2005 audit by Audit Bureau of Circulations

  5. Selected Advertisers

  6. PlantetaTV metrics per month Batanga metrics per month Page Views 21,798,521 Visits 3,956,804 Impressions 65,462,276 Videos 7,383,227 Page Views 78,703,503 Visits 3,639,981 Impressions 178,426,039 Listening hours 6,031,876 HMI Audience Fast Facts HMI has a combined audience of over 2.5 million unique users today and will average over 3.5 million in 2006 Source: ABCi audit June 2005 Source: Open AdStream 24/7 RM Ad Server August 2005

  7. Deep, Rich and Interactive

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