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Brand Marketing

The PGDM Marketing Management course focuses on strengthening relationships between brands and consumers.<br>With the PGDM Marketing Management course, learn leadership, technical, organizational, communication and creative skills.

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Brand Marketing

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  1. MIT School of Distance Education Brand Marketing

  2. What is Brand ? • A brand is how a company differentiates itself from its peer brands. • The goal of branding is to earn space in the minds of the target audience and become their preferred option for doing business. • Branding is the process of creating the brand identity of a company. • This process also delivers materials that support the brand, like a logo, tagline, visual design, or tone of voice.

  3. Brand Marketing • An effective brand marketing strategy builds awareness among prospective customers and enables them to get to know and trust the brand, which takes time. • Potentially, brand marketing even positions your brand as a helpful resource for customers. • Essentially, brand marketing is a long-term strategy that differentiates your product or service from others and ensures that customers are more likely to think of you when they are in the market for the product or service you offer. • Strong brand marketing builds awareness and makes it more likely that consumers will think of you when they are in the market, searching for the product or service you offer.

  4. Branding vs. Marketing Branding Marketing • Develops the brand identity • Develops campaigns that connect the brand to products, missions and goals • Builds customer trust with actions • Builds customer trust with story • Strategies and tactics to support identity and story • The story about why your company exists • Focus on how an audience feels about your company • Strategies and tactics to support products and campaigns • Supports brand story with specific initiatives • Focus on what an audience does with your company

  5. Example of Brand Marketing A toothbrush company works on a marketing campaign and brand management strategy to maintain consistency while introducing its new line of children's toothbrushes. When designing their packaging, toothbrushes in boxes shaped like items such as a rocket ship, dinosaur, castle and unicorn using the same colors and logos as their line of adult toothbrushes. By associating this product line with other items children enjoy, the company increases brand recognition through associative thinking and familiarity but remains consistent by using the same colors and logos used in its adult line. they decide to sell their

  6. It is essential for a Marketing Management professional to learn how to manage Brand Marketing for there organizational growth. The PGDM Marketing Management course focuses on strengthening relationships between brands and consumers. With PGDM Marketing Management course learn leadership, technical, organizational , communication and creative skills.

  7. Why MITSDE ? • Develop analytical skills to forecast market movement, competitor strategies and growth rate • Learn Marketing Information System tools for effective CRM, implementation of marketing strategies and perfect the marketing mix • Evaluate and strategize according to the ethical and environmental scenario • Apply knowledge of concepts and tools to develop creative marketing strategies and overcome challenges • Learn the tools and techniques of Digital Marketing

  8. Potential Careers Opportunities : • Marketing Manager • Market Research Manager • Business Development Manager • Product Promotion • Brand Manager • Market Research Analyst • Advertising Manager • Product Marketing Manager

  9. About US MIT School of Distance Education is one of the largest distance learning center in India. We offer various Post Graduate Diploma and Certificate programs & Online MBA Course across various industry sectors that include Operations Management, Project, Information Technology, Banking and Finance, Digital Marketing, Business Analytics and many more. MITSDE has, an online assessment system, flexi-learning approach and provides state-of the-art Learning Management System (LMS) which is in line with its mission 'flexible learning opportunities anywhere, anytime, and to provide ultimate convenience, ease, and flexibility to our students.

  10. Advantage of learning with MITSDE o Self-paced learning o Regularly updated syllabus o Live webinars and doubt solving sessions o Industry-relevant course offerings o Quick and highly-responsive student support o Courses taught by Industry Experts o Affordable courses o Dedicated student support team o No cost EMI options

  11. Placement Record at MITSDE MITSDE has a dedicated Placement Cell providing 100% placement, CV building workshops and Career Counseling. Our Student Placement :

  12. Placement Record at MITSDE

  13. Contact Us Address: Email ID: admissions@mitsde.com MIT Alandi Campus, Pune Moshi-Alandi Road, Alandi-412105,Pune Maharashtra (India) Website: www.mitsde.com Phone: 9112 9112- -207 207- -207 207 / 9028 / 9028- -258 258- -800 800

  14. Thank you

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