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Digital marketing course-pdf

School of Internet Marketing is the best training institute for digital marketing in Pune as they provide theory and practical knowledge to their students.

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Digital marketing course-pdf

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  1. School of internet marketing pcmc pune

  2. Digital marketing  Digital marketing  is product or services using digital technology mainly on the internet but also including mobile phones display advertising and any other digital media.

  3. Search engine optimization  What are search engine and Basic  How search engine work  White hat SEO  Black hat SEO  What is a website  How to register website  Hosting of site  What is SSL  What is URL sub domain and domain  What is keyword  Type of keyword  Introduction keyword planner tool  Keyword research and analysis  What is keyword density  Google sandbox effect  What is SERP

  4. On page Optimization  HTML Basics  Meta tag optimization  Title Tag, Description Tag  Indexing status and crawling status  Keyword proximity  What is keyword mapping  Image optimization  Creating/uploading XML&HTML sitemap  Content optimization  Head tagging  What is PA/ DA

  5.  404 error redirect  301/302 redirection  Canonical links  URL structure and renaming  Anchor text  Pre/post-website analysis  Some SEO tools& plug-ins ,competitive analysis  Creating/uploading Google search console code  Google search console in depth  Introduction to word press  Word press basics blogging website

  6. Off page optimization  Introduction to off page  Type of link  Inbound link and out bound link  Internal link /external link  No follow link /do follow link/reciprocal link  Search engine submission  Directory submission

  7.  Social bookmarking releases submission  Article &press releases submission  PPT &PDF submission  Q/A& forum link building  Comment blog posting  Image submission

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