1. 3-Minute Beauty Trends The Booming Sunscreen Brands in China Campbell Lin in Shanghai, MeasureCommerce April 5, 2021 iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii Data Source: MeasureChina Dashboard by MeasureCommerce The sunscreen market on Alibaba's Tmall and Taobao platforms is worth more than 7 billion CNY 1 in 2020, a 28% growth compared to 2019. While Japanese and Chinese brands continue to lead the sunscreen market, respectively accounting for 32% and 22% of the market revenue, within the top 10 selling brands, Korean and French beauty brands collectively are growing fast. In comparison of For this article, the sunscreen market includes sun cream, sun sprays, sun gel, etc., whose primary function is to protect the skin from exposure to visible or invisible lights. 1

2. revenue growths of individual brands, U.S. brand, Supergoop! and the Korean brand AHC stand out with their hyper revenue growth in 2020. Other fast-growing brands with annual revenue growth above 200% include Korean brands, Dr. G and RE:CIPE and Chinese brands, Winona (薇诺娜) and (高姿). Supergoop!’s Unseen Sunscreen SPF40 Sun Cream Supergoop’s Tmall Flagship Store Likes: 49K+ Comments: 1K+ Collects: 28K+ 热⼼主播杨美丽 on Xiaohongshu Only officially entering the Chinese market and setting up its Tmall flagship store in February 2020, with a prior small sales base through individual Taobao sellers, Supergoop! recorded an extremely high revenue growth and quickly became the 18th best-selling sunscreen brand despite its relatively high average product price. Comitted to “clean beauty” and “safe ingredients”, the American brand claims its best-seller, Unseen Sunscreen SPF 40, to protect the skin from a broad solar spectrum, including UVA and UVB (responsible for skin aging and sunburns) as well as blue light and infrared light (damage DNAs in subcutaneous tissues). Besides, the product contains skin-nourishing (养肤) ingredients, including red algae, meadowfoam seed compounds and frankincense for skin hydration and soothing. On Xiaohongshu (小红书), one of the most engaged posts recommending this product summarised its advantages: uncoloured, non-oily, jelly-like, and good pre-primer base. Ranked the 8th best-selling sunscreen brand in 2020, the Chinese local brand, Winona (薇诺娜) is another fast growing example and its sunblock milk is developed specifically for sensitive skins. While protecting the skin from UV and visible lights, the product also contains purslane extracts, ginger root extract, bisabolol, tocopherol and allantoin for reducing stimulation discomfort, soothing skin redness and repairing light-damaged sensitive skins. One of the top engaging Xiaohongshu post says the lotion is thin and light and takes about 4~5 minutes to form a protective shield without leaving a oily finish on the skins, recommending it for sensitive dry skins. 3-Minute Beauty Trends The Booming Sunscreen Brands in China

3. Likes: 14K+ Comments: 2K+ Collects: 5K+ 爱臭美的狗甜⼉ on Xiaohongshu Winona’s Sunblock Milk Source: Winona’s Tmall Flagship Store Among the other fast-growing brands, including RE:CIPE, Winona and COGI, sun sprays are their top hero products and also becoming a popular sunscreen type for Chinese consumers. RE:CIPE and COGI take a step further and make the caps of their sun spray bottles UV-sensitive, reminding users of UV strength with changing colours. As UV becomes stronger, RE:CIPE's cap turns from colourless to purple, while COGI's cap turns red from yellow. RE:CIPE’s Crystal Sun Spray Source: RE:CIPE’s Tmall Flagship Store COGI’s Multi-Effect Whitening Sunscreen Spray Source: COGI’s Tmall Flagship Store 3-Minute Beauty Trends The Booming Sunscreen Brands in China

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