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The unprecedented growth in the Fintech sector is due to digital transformation and changing customer expectations. The level of agility in the industry costs a lot, with deeper customer understanding and engagement. Gone are the traditional approaches to customer engagement that were a dime a dozen. From challenger banks to payment processors to investment platforms, all those in fintech are realizing the importance of hewing closely to the customer for detailed segmentation and hyper-personalization if they want to stay ahead and develop client loyalties.<br><br>Read More :- https://megamindstechnologies.com/blog/customer-segmentation-and-personalization-in-fintech-using-power-bi/
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