2009 Trends in Review & A Look Ahead to 2010

1. 2009 Trends in Review & A Look Ahead to 2010 Presented January 12, 2010

2. 2009: Reality Check 2010: Virtual Reality? Check! Presented January 12, 2010 2

3. 2009: Reality Check Spark Communications & MRCC January 12, 2010 3 3

4. 2009 Reality Check Back to basics The “smart” factor Nice guys (and gals) finish first Giving is the new taking Hear me ROAR Spark Communications & MRCC January 12, 2010 4 4

5. Back to Basics Spark Communications & MRCC January 12, 2010 5 5

6. Back to Basics Spark Communications & MRCC January 12, 2010 6 6

7. The “Smart” Factor Consumers are not trading down, they are trading “smart” “Potted plants vs cut flowers, new scarves vs new clothes, museum pass vs cinema, picnics vs cafe, jog/walk vs gym. Less cost more fun!” - timechaser, London, UK • “Libraries are a treasure trove for free entertainment! Books, CDs, DVDs galore!” - jIL, WA “Ditch sodas and bottled water for regular tap water - improve your health, your pocket and the environment” - Michael Donohoe, Brooklyn, NY “Make your morning coffee at home and take it to work in a nice thermos, instead of buying one on your commute.” - Aimee, New York, NY “Instead of going shopping, I am hosting seasonal clothing swaps. I provide snacks, guests provide beverages. We all bring clothes.” - Kelly, Long Island City “I cancelled cable and installed Boxee. Now I watch TV for free with programs like Hulu. Savings: $84 per month.” -@jrharrell, via Twitter “Eating out at restaurants lot less...instead more BBQ's and pot-lucks with friends...actually way more social now because of it... ” - Paul, Brooklyn Spark Communications & MRCC January 12, 2010 7 7 Source: New York Times Recession Survey asks “How are you getting by in the economic downturn?” (MediaVest, April 27, 2009)

8. The “Smart” Factor Spark Communications & MRCC January 12, 2010 8 8

9. The “Smart” Factor Spark Communications & MRCC January 12, 2010 9 9

10. Nice Guys (and Gals) Finish First Spark Communications & MRCC January 12, 2010 10 10

11. Nice Guys (and Gals) Finish First Spark Communications & MRCC January 12, 2010 11 11

12. Giving is the New Taking Spark Communications & MRCC January 12, 2010 12 12

13. Hear Me ROAR "The Pizza Turnaround" “The true story of how Domino's listened to its harshest critics and made their best pizza ever.” Spark Communications & MRCC January 12, 2010 13 13

14. Hear Me ROAR Spark Communications & MRCC January 12, 2010 14 14

15. Hear Me ROAR Spark Communications & MRCC January 12, 2010 15 15

16. 2010: Virtual Reality? Check! Spark Communications & MRCC January 12, 2010 16 16

17. 2010 Virtual Reality? Check! Virtual enhancements to virtual experiences I’ve got the world on a screen Living in the action Bye bye Borders Virtual enhancements to physical experiences Who needs a gym membership Smart(er) cars Handheld Reality Life Streaming Spark Communications & MRCC January 12, 2010 17 17

18. Virtual Enhancements to Virtual Experiences I’ve got the world on a screen (Laptop advancements and enhancements) Spark Communications & MRCC January 12, 2010 18 18

19. Virtual Enhancements to Virtual Experiences Living In the action (3D) Spark Communications & MRCC January 12, 2010 19 19

20. Virtual Enhancements to Virtual Experiences Living In the action (Internet) Spark Communications & MRCC January 12, 2010 20 20

21. Virtual Enhancements to Virtual Experiences Bye bye Borders (eReaders) Spark Communications & MRCC January 12, 2010 21 21

22. Virtual Enhancements to Virtual Experiences Bye bye Borders (eReaders) eBooks exceed $500MM in 2010! (Forrester) Spark Communications & MRCC January 12, 2010 22 22

23. Virtual Enhancements to Physical Experiences Who needs a gym membership? (Health/fitness) Spark Communications & MRCC January 12, 2010 23 23

24. Virtual Enhancements to Physical Experiences Smarter cars (transportation) Spark Communications & MRCC January 12, 2010 24 24

25. Virtual Enhancements to Physical Experiences • Handheld reality (mobile) • Historically low retail appeal (dominated by ringtones/games) • Growth expected – Companies to report Seven figure revenues • Virtual appointments/errand tracking • Access to opinions and ratings

26. Virtual Enhancements to Physical Experiences Handheld reality (mobile) “When people aren't talking, texting, e-mailing, or socializing on their phone, they're generally engaged in a goal-oriented activity. They're searching for something specific, confirming a price on a new appliance, looking for the nearest restaurant, getting directions to the store, checking show times, or a myriad of other ancillary activities undertaken to support a larger goal. Immediacy, relevancy, and actionability are key.” - JasonSteinberg,Spark Communications Spark Communications & MRCC January 12, 2010 26 26 Source: Closing the Sales Loop with Mobile, by Jason Steinberg, Spark Commjnications (Clickz, Ocbober 2009)

27. Virtual Enhancements to Physical Experiences Life streaming Spark Communications & MRCC January 12, 2010 27 27

28. Virtual Enhancements to Physical Experiences Life streaming (social media uninterrupted) Spark Communications & MRCC January 12, 2010 28 28

29. Virtual Enhancements to Physical Experiences Life streaming (social media identity protection) Spark Communications & MRCC January 12, 2010 29 29

30. Thank you Spark Communications & MRCC January 12, 2010 30 30