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Profile of Visitors to Tompkins County

Profile of Visitors to Tompkins County May 4, 2010 Outline Background Demographics Trip Purpose Trip Characteristics Trip Activities Satisfaction Questions Background Background Project Began – Fall 2008 Strategic Tourism Planning Board Stakeholders & Focus Group Meetings Surveys

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Profile of Visitors to Tompkins County

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  1. Profile of Visitors to Tompkins County May 4, 2010

  2. Outline • Background • Demographics • Trip Purpose • Trip Characteristics • Trip Activities • Satisfaction • Questions

  3. Background

  4. Background • Project Began – Fall 2008 • Strategic Tourism Planning Board • Stakeholders & Focus Group Meetings • Surveys • Intercept Survey – 12 Months • Household Survey – January/February 2009 • Student Survey – April/May 2009 • Innkeeper Survey – Spring 2009 • Visitors Bureau Survey – Apr to Nov 2009 • Other Data Sources

  5. Background • Who is a Tompkins County visitor? A traveler to Tompkins County who does not live, work, or attend school in the county.

  6. Demographics

  7. Demographics Q: How many annual visitors to Tompkins County? A: 843,000

  8. Demographics

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  20. Trip Purpose

  21. Trip Purpose

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  27. Trip Purpose

  28. Trip Purpose Visitors Bureau Surveys Primary Motivation Visitors Bureau Surveys Secondary Motivation Proximity/Location Cornell/Ithaca College Natural Beauty/Scenery Waterfalls/Gorges Dining/Food Wineries Recommendations • Cornell/Ithaca College • Natural Beauty/Scenery • Waterfalls/Gorges • Cayuga Lake/Fingerlakes • Family • Outdoor Activities • Wineries

  29. Trip Purpose

  30. Trip Purpose

  31. Trip Purpose

  32. Trip Characteristics

  33. Trip Characteristics

  34. Trip Characteristics

  35. Trip Characteristics

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  44. Trip Activities

  45. Trip Activities

  46. Trip Activities

  47. Trip Activities

  48. Trip Activities

  49. Trip Activities Q: What is the total annual spending of visitors to Tompkins County? A: $156 Million

  50. Satisfaction

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