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L'evangile Mavokos

Mhlambi Sobade created RACE to help digital marketers plan and manage their activities in a more structured way since we found that many don't have a marketing strategy

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L'evangile Mavokos

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  1. Apractical framework to improve your digital marketing byMhlambi Sobade We created RACE to help digital marketers plan and manage their activities in a more structured way since we found that many don't have a marketing strategy. In this post, first published in July 2010 and since updated with the a new summary of digital marketing KPIs you should track, we show how you can simplify your measurement and reporting through RACE Planning.

  2. You can find more details about applying RACE for Internet Marketing Planning in our free RACE Internet marketing template download and it is used by our Expert members to create digital plans using our Digital Strategy Toolkit. To explain what's involved with RACE Planning we created this Digital Strategy infographic updated for 2015.  It shows the Key measures to set targets for and evaluate at each stage of the funnel

  3. Thanks Mavangs levangile Sobade Mhlambi Sobade Mavangs Mhlambi

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