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International City Marketing Congress (CMDC) 04.28/29.2010 Moscow

International City Marketing Congress (CMDC) 04.28/29.2010 Moscow

Securing the loyality and support of the local community “ City and city marketing, regional reputation of attractive cities. ” Lovro Mandac, Chairman of the Board of Directors, GALERIA Kaufhof GmbH International City Marketing Congress (CMDC) 04.28/29.2010 Moscow GALERIA Kaufhof

By jaden
(579 views)

E-Marketing, 3rd edition Judy Strauss, Adel I. El-Ansary, and Raymond Frost

E-Marketing, 3rd edition Judy Strauss, Adel I. El-Ansary, and Raymond Frost

E-Marketing, 3rd edition Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 2: Strategic E-Marketing © Prentice Hall 2003 Overview Strategic Planning SWOT Analysis Strategic Objectives Strategy Strategy to Electronic Strategy Business Models to E-Business Models

By adamdaniel
(495 views)

Chapter 4

Chapter 4

Chapter 4 Marketing on the Web Learning Objectives In this chapter, you will learn about: When to use product-based and customer-based marketing strategies Communicating with different market segments Customer relationship intensity and the customer relationship life cycle

By Lucy
(425 views)

Marketing and Market Research

Marketing and Market Research

Marketing and Market Research FCS 5155 Fall 2006 What is marketing? Process by which individuals/groups get what they want/need by creating and exchanging products and values. Tool for managing change, specifically behavior Target market SWOT analysis Market segmentation Market niche

By jacob
(271 views)

E-Marketing and Advertising

E-Marketing and Advertising

E-Marketing and Advertising Chapter 11 E-Marketing The internet represents one component of an overall marketing strategy E-marketing is the utilization of the internet and electronic technologies to assist in the creation, implementation and evaluation of a marketing strategy Related to CRM

By lotus
(333 views)

Maciej Zapiór

Maciej Zapiór

VIDEO SUPPORT OF PUBLIC OUTREACH OF ASTRONOMY. Maciej Zapiór. Astronomical Institute of Wrocław University, Poland. Youth’s way of perception:. Youth’s way of perception:. short shots fast pace energetic music. Youth’s way of perception:. short shots fast pace energetic music.

By Olivia
(348 views)

Proposed Cycling Partnership

Proposed Cycling Partnership

Proposed Cycling Partnership. Sirius Sports. Summary of Contents. Partnership Goals Cycling Demographics and Sponsorship Benefit Customer/Employee VIP Race Programs Sponsor Exposure at Tour de Georgia and Other Multi-day International Events

By medwin
(426 views)

Modern Election Campaign Planning

Modern Election Campaign Planning

Modern Election Campaign Planning. Christian Kröning and Sven Zylla Kiel, July 2008. Goals of the Workshop. Election goal Analysis of the party‘s strengths and shortcomings The party‘s identity and values Central program statements Slogan of the election campaign

By Gabriel
(288 views)

NAMC Annual Report Presentation 2008/09

NAMC Annual Report Presentation 2008/09

NAMC Annual Report Presentation 2008/09. Presentation to the Parliament’s Portfolio Committee: Agriculture, Forestry and Fisheries 10 November 2009 Mrs Ntombi Msimang - Chairperson: NAMC Mr TR Ramabulana - CEO: NAMC Mrs K Mahlathi- Acting CFO: NAMC. Documents to be tabled.

By JasminFlorian
(288 views)

Evaluating and Selecting Alternatives

Evaluating and Selecting Alternatives

Evaluating and Selecting Alternatives. The nature of evaluative criteria The measurement aspects of consumer evaluative criteria Consumers’ individual judgments are not necessarily accurate The role of surrogate indicators The types of decision rules consumers may apply

By betty_james
(571 views)

www.businessknowledge.biz Trainers : Miodrag Kostić and Danijel Tavčioski

www.businessknowledge.biz Trainers : Miodrag Kostić and Danijel Tavčioski

Training ’Successful retail selling ’. www.businessknowledge.biz Trainers : Miodrag Kostić and Danijel Tavčioski. Business education and consulting. ??? Tell us about yourself. Are you selling too ?. “Everybody lives from selling something !”. -- Robert Luis Stivenson.

By Patman
(335 views)

Developing global strategies for service businesses

Developing global strategies for service businesses

Developing global strategies for service businesses. By: Christopher Lovelock George Yip Presented by: Hieu Pham “BOB” Article 21. Purpose. What is Globalization and Service Business Provides a framework for developing global strategies for service businesses.

By Audrey
(428 views)

Marketing: Managing Profitable Customer Relationships

Marketing: Managing Profitable Customer Relationships

By emily
(269 views)

GLOBAL MARKETING

GLOBAL MARKETING

GLOBAL MARKETING. Marketing Segmentation Market Attractiveness Positioning. What is Market Segmentation?. Process of dividing a potential market into distinct subsets of consumers with common needs or characteristics.

By jaden
(220 views)

Marketing Research

Marketing Research

2007. Marketing Research. Adapted from www.sba.gov/smallbusinessplanner/manage/marketandprice/SERV-MARKETRESEARCH.html.

By Sophia
(244 views)

Academic Overview

Academic Overview

Academic Overview. MBA Program Office Peggy Bishop Lane Naomi Tschoegl. Academic Overview. Who is the MBA Program Office? Pre-Term Core Curriculum Electives and Majors Other Academic Opportunities. MBA Program Office. 300 Jon M. Huntsman Hall mbaprogram@wharton.upenn.edu 215-898-7604.

By Mia_John
(205 views)

E-Commerce: The Second Wave Fifth Annual Edition

E-Commerce: The Second Wave Fifth Annual Edition

E-Commerce: The Second Wave Fifth Annual Edition. Chapter 4: Marketing on the Web. Objectives. In this chapter, you will learn about: When to use product-based and customer-based marketing strategies Communicating with different market segments

By betty_james
(283 views)

Employees as Customers

Employees as Customers

By arleen
(159 views)

Learning Objectives Chapter 9: The Marketing Plan and the 8 Ps

Learning Objectives Chapter 9: The Marketing Plan and the 8 Ps

Learning Objectives Chapter 9: The Marketing Plan and the 8 Ps. Define the term marketing plan. Explain the difference between tactical and strategic marketing planning. List eight requirements for an effective marketing plan. Explain the benefits of having a marketing plan.

By Samuel
(852 views)

Introduction to Marketing

Introduction to Marketing

Introduction to Marketing. Miss Mary Lynn Mundell. What Is Marketing?. Simple definition: Marketing is the management process responsible for identifying, anticipating, and satisfying customer requirements profitably.” (CIM,2001) Goals: Attract new customers by promising superior value.

By Anita
(302 views)

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