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Proposed Cycling Partnership

Proposed Cycling Partnership. Sirius Sports. Summary of Contents. Partnership Goals Cycling Demographics and Sponsorship Benefit Customer/Employee VIP Race Programs Sponsor Exposure at Tour de Georgia and Other Multi-day International Events

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Proposed Cycling Partnership

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  1. Proposed Cycling Partnership Sirius Sports

  2. Summary of Contents • Partnership Goals • Cycling Demographics and Sponsorship Benefit • Customer/Employee VIP Race Programs • Sponsor Exposure at Tour de Georgia and Other Multi-day International Events • Community Involvement with Partnerand Cycling Team • Mentoring Network and Programs

  3. The Future of Sirius Sports • The program is 3 years into a 10 year business plan in which the program is poised to reach new heights • Years 4 and 5: the program will continue to grow into the dominant UCI Division III program in North America where it will become the top 3 US Based Team in its division • Year 5: the Team will select specific overseas events in which it can support its sponsors needs in specific European markets • Years 6 and 7: the program will execute a dual pronged approach and compete in both North America and Europe and expand to a UCI Division II program • Year 7: the Team will look to be in the top five of the Division II ranked Teams in the world • Years 8 and 9: the Team will build a UCI Division I program with the ability to compete in the world’s greatest professional events in both the US and Europe • Year 10: the Team looks to compete in the most prestigious cycling event in the world, the Tour de France • Become part of a program destined for success. The Sirius Sports program will both complement your company’s Marketing and Community / PR goals with integrity and professionalism

  4. Year 3: Top 8 US based Team, garnered 6 National Championships in three years along with 120 victories. Year 4: Continue growth into dominant (top 2) UCI Division III US based Team. Year 5: Program will contest specific overseas events to supports its sponsor’s marketing needs. Year 6: Program will execute two pronged approach to compete in both North America and Europe and expand to a UCI Division II program. Year 7:Team will be ranked Top 3 Division II Team in the world. Years 8-10: Program will expand to Division I status and with goal to compete in the Tour De France by Year 10. The Future of Sirius Sports

  5. Projected Budgetary Needs For Programs 2006 • To accomplish business goals set forth • Title Role -500,000 Projected ROI 6:1 • 12-13 rider Team, 5 Full Time Staff, 3 Part Time Staff • Specific Marketing and PR Programs to assist in executing Partner’s Business Goals • Top 3 US Based UCI Division III Program 2007 • 13 -15 rider Team, all programs included in 2005 business plan • The Team will compete in select European Markets in order to maximize Partner’s Global Branding Strategies • 8 Person Development Team Program 2008 • 13 -15 rider Team, all programs include in 2005 business plan • The Team will compete in select European Markets in order to maximize Partner’s Global Branding Strategies • 8 Person Development Team Program

  6. Sirius Sports Partnership With Your Brand. In 2006, Sirius Sports is poised for continued success and growth in the professional cycling arena. Corporate partnership with a respected, global company such as yours will strengthen our success and help us achieve joint community recognition, while also promoting the brand in the sport of cycling around the world.

  7. Cycling Sponsorship Benefits. BUILD YOUR BRAND • Increase Company VisibilityAccording to Motorola, “Sponsorship of professional cycling has provided [them] a unique opportunity for increased corporate identification, exposure and brand awareness. “The program produced a 6:1 return on [their] investment.” ENTERTAIN KEY CUSTOMERS • Target Preferred CustomersBy encouraging participation in races in select target markets, you can leverage team relationship and offerings. REWARD TOP TALENT • Merchandising and Sales OpportunitiesBy licensing jerseys, caps, T-shirts and race related items you can advertise your brand and recoup a portion of investment. INCREASE COMMUNITY EQUITY • Entertain Clients, Employees, etc.Reward top talent by involving team members in employee events, give-always, etc. Also include community partnerships and customer activities.

  8. Cycling Sponsorship Benefits. • Create a Positive Image within the CommunityA study conducted by Georgia Tech showed that the Tour de Georgia (a target race by Sirius Sports) attracted 748,000 spectators and 120 pro cyclists to 23 Georgia cities and had $39 million of direct impact on the state economy. • A True Year Long PromotionProfessional cycling runs from January to December. Depending on budget, Be involved in the only professional sport in which Teams are 100% involved with its sponsors. (i.e., Team name, likeness) Sirius Sports could compete in up to 150 races in Europe, Asia, Africa, Canada, Australia and the US. • ValuePro cycling is one of the best values in arena of International professional sports. Enter the world of professional sports marketing at a relatively low cost! Be the big fish in the small pond.

  9. Matching The Brand. • Sirius Sports’ long history of clean racing and unyielding integrity closely matches its Partner’s business ideals. • Through ethical racing and our commitment to the community, Sirius Sports will uphold and reflect the Partner’s brand to potential consumers. • Your Company and Sirius Sports both seek to win by building global and diverse teams. • Sirius Sports employs innovative, educated, goal oriented riders with vision -- we’re building more than a team, we’re building future leaders. • Team members can be an integral part of your company’s marketing strategy by promoting branded products and services on a one-on-one basis.

  10. Sirius Sports Cycling Information

  11. Cycling Information and Demographics. • One of the most popular and fastest growing sports in the USA • The second most popular recreational activity in the world • There are more cyclists in the US than skiers, golfers and tennis players combined • 65 million people attend professional cycling events annually

  12. U.S. Cycling Audience. • 90 million cyclists & enthusiasts in the U.S. • Six million bicycle commuters in U.S. • 250,000 competitive adult cyclists in U.S. • One in every three Americans owns a bike

  13. U.S. Leisure Cyclist Demographics. • 85% are between the ages of 25-54 • 63% are between 25 and 44 • 55% are male 45% female • 63% are professional managers • 90% have attended college • 39% have post-graduate degrees • 52% rate their brand loyalty as high • Median household income = $80,000

  14. Sirius Sports Community Focus

  15. Community Programs. • Sirius Sports donates a portion of its winnings and time to help several charities across the U.S. • Each rider volunteers to assist with community, hospital and school (i.e.: Boys and Girls Club) • We can mold the organization to work in conjunction with partnership goals • Sirius Sports will give the its Partner’s brand a powerful presence and personal feel in the community • Sirius Sports has well educated Corporate Spokesman in the marketplace to educate and influence your customer base

  16. On-Site Product Programs. • Onsite kiosk and new product literature to your customers base, 5 million + spectators. • Sirius Sports will execute race day literature distribution and media schedules as well as hosting and clients relations during events. Your partners can experience first hand professional athletes in action. • Riders will act as mobile sales and marketing staff executing programs across the entire US and Canada. • Marketing programs that are results driven for success, as a team we grow together.

  17. Team Exposure At Major Races. • Your company’s employees can meet / greet team before and after the Tour de Georgia (TdGa) and other International events, building business morale and awareness for incentive programs • Media schedule planned prior to event with several high-impact charitable community events • Strategize TdG race stages and cyclist for General Classification victory • Team and your staff pre-ride stages with press to promote local fan base • Maintain participation in TdG and other International events through team growth plan

  18. Sirius Sports Sponsorship Programs

  19. Sponsorship Goals. • Your company’s involvement will support the continued development of the team • Team and its partners will work internally at improving race day kiosk and product related programs • Effective long term plan to build team into international squad

  20. Sponsorship Benefits. • Your Brand name and logo on jersey, vehicles and website • On-going reporting of campaign effectiveness and ability to constantly adapt programs to suit your current needs • Employee rewards programs • Team gear • Health and Employee Clinic programs • Camps • Recognition in media and race announcements

  21. Title Sponsorship $350,000 TITLE PROGRAM • Top 6 North American Based Professional Team • 2 Top 10 Ranked US Based Riders • 11 Rider Team • 4 Full Time staff • 4 Part Time staff • 4 Fully branded vehicles • 100 race schedule: North America • 2 Potential Olympians • Estimated impression value (based on historical documented values) over $2,300,000 • 1st placement on all Team clothing, vehicles, and collateral • All Team presence, colors and likeness will be that of the Title sponsors name and/or brand • Weekly status report on impressions generated and effectiveness of particular programs executed • Co-Branding opportunity with all team sponsors. Plus potential relationships with your strategic business partners • Regionally based marketing programs for your satellite offices • Race day on-site literature distribution: Sponsor tent, display banners • 7 Race day Hosting opportunities: provided and scheduled with Sirius Sports • Marketing kit managed by Sirius Sports and your company

  22. Title Sponsorship $350,000 TITLE PROGRAM Cont. • Team logo branded clothing available world wide through web and retail based programs • Employee discount on Team branded apparel and equipment • 3 Corporate charity events • 8 Youth mentoring and drug / charity awareness programs executed through-Boys Girls Clubs/Schools • Wellness programs and training programs • 1 Title Sponsored Branded national level race “ Your Brand Grand Prix” • 1 Team training camp for your employees • 5 member Junior Development Cycling Team - find the next Lance Armstrong • Sports Marketing contact internally at your company to oversee programs

  23. Co-Sponsor Minimum Commitment $175,000 • Estimated impression value for 2005 (based on documented historical numbers) over $1,100,00 • 2nd reference of Team in all media and collateral your company will always receive mention in Team name • 2nd placement on Team clothing and vehicles • Team members available for Trade Events, Media and Company functions • 2 Charity events executed by Sirius Sports in your company’s name • Co-Branding opportunity with all team sponsors. Plus potential relationships with strategic brand partners • Race day on-site literature distribution: Your brand tent, display banners • 5 Race day Hosting opportunities: provided and scheduled with Sirius Sports • Marketing kit managed by Sirius Sports and your brand • Bi-Weekly updated website provided by Sirius Sports • Team logo branded clothing available world wide through web and retail based programs • Employee discount on Team branded apparel and equipment • 5 Youth mentoring and drug / charity awareness programs executed by Pros-Boys Girls Clubs/Schools • Wellness programs and training programs • 5 member Junior development Team in your company’s name • Sports Marketing contact internally at your brand to oversee programs

  24. Presenting Sponsor $85,000 • Estimated impression over $550,000 (based on documented historical values) • 3rd reference of Team • 2 Race day Hosting opportunities • Logo and Brand on all Team clothing, vehicles and media collateral • Team members available for Corporate functions and trade shows and company Media events • 1 Charity event executed by Sirius Sports in your companies name • Monthly updates to program effectiveness and impression values

  25. Supporting Sponsor $20,000 • Estimated Impression value over $100,000 (based on documented historical values) • Logo and Brand placement on all Team vehicles, clothing, website • 1 Race day hosting opportunity • Team members for PR events, and Marketing promotions

  26. Sirius Sports Team Background

  27. 2006 Racing Schedule - Highlights Chris Thater Memorial CriteriumBinghamton, NY Fitchburg Longsjo ClassicFitchburg, MA Nature Valley Grand PrixMinneapolis, MN T-Mobile InternationalSan Francisco, CA NYC InvitationalNew York, NY USPRO Criterium ChampionshipsDowners Grove, IL Downtown Grand PrixMerced, CA CapTech ClassicRichmond, VA Ponoma Valley Stage RaceSan Dimas, CA Charlotte’s International InvitationalCharlotte, NC Redlands Bicycle Classic & USCF Elite Road NationalsRedlands, CA Athens Twilight CriteriumAthens, GA Tour de GeorgiaStatewide, GA

  28. Sirius Sports Doping Policy • Sirius Sports has a zero tolerance policy toward performance enhancing products • Any rider who has not acted according to Sirius Sports’ anti-doping policy will be dismissed immediately without compensation • All riders, pursuant to their contractual obligations with the team, must make themselves available for random testing administered by UCI and USA Cycling guidelines within four hours notice by Team Management • Throughout the six years of existence and hundreds of medical control tests, no Sirius Sports rider has ever tested positive nor has any rider acquired from a previous team ever tested positive at any time • All riders and staff are required to be intimately knowledgeable of any and all products banned by the governing bodies of professional cycling

  29. Contact Information Team Management Sirius Sports Terry Curley General Manager 415.551.4759 Mcguirecycling@yahoo.com John DursoPresident973.615.7216 sfdurso@optonline.net Tim Chase Business Manager 415.225.4200 tim@worldbike.com

  30. Sirius Sports and your Brand: Pulling away from the Pack.

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