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CA Tourism Facts Figures 2004

(US Travel) 27 % Business Travel (85 million) 73% Leisure Travel (223 ... Family travel. 12% of Americans with children under age 11 surveyed in Oct. 2001 said they ...

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CA Tourism Facts Figures 2004

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    Slide 2:Tourism Basics

    How many visitors do we have? How much money do they spend? Lets call this California Tourism 101. How many people visit the state and how much money do they spend? The answers will surprise you!Lets call this California Tourism 101. How many people visit the state and how much money do they spend? The answers will surprise you!

    326 Million Person-Trips California Travel and Tourism 2002 Source: D.K. Shifflet & Associates; CIC Research; California Tourism Research

    Slide 3:In 2001, 317 million person trips occurred in California. A person-trip is one individual traveling more than 50 miles from their home other than going to work or to school. Most of you are probably a person-trip today. 266 million of these travelers are Californians traveling around the state, but 42 million are from other states, and 9 million are from other countries.In 2001, 317 million person trips occurred in California. A person-trip is one individual traveling more than 50 miles from their home other than going to work or to school. Most of you are probably a person-trip today. 266 million of these travelers are Californians traveling around the state, but 42 million are from other states, and 9 million are from other countries.

    International Travel to California 2002(p) Canada 870,000 10% Overseas Countries 4,500,000 54 % Mexico 3,000,000 36 % Source: CIC Research; California Tourism Research

    Slide 4:The 9 million international travelers are from all over the world, with the majority coming from Mexico. The top overseas countries are Japan, the UK and So. Korea. The 9 million international travelers are from all over the world, with the majority coming from Mexico. The top overseas countries are Japan, the UK and So. Korea.

    Business vs. Leisure (US Travel) 27 % Business Travel (85 million) 73% Leisure Travel (223 million)

    Slide 5:The majority of travelers from the US are coming here for leisure purposes or perhaps for a combination of business and leisure.The majority of travelers from the US are coming here for leisure purposes or perhaps for a combination of business and leisure.

    Travel Expenditures $75.8 Billion Payroll $25.0 Billion Jobs 1,030,000 State Tax Revenue $3.1 Billion Local Tax Revenue $1.7 Billion Impacts of Travel Spending 2002p

    Slide 6:All these travelers spend a lot of money in the state. The $75.4 Billion figure is actually a combination of expenditures on accommodations, restaurants, transportation, travel arrangements, recreation, eating and drinking, and retail sales.All these travelers spend a lot of money in the state. The $75.4 Billion figure is actually a combination of expenditures on accommodations, restaurants, transportation, travel arrangements, recreation, eating and drinking, and retail sales.

    Slide 7:Local Travel Impacts by County 2001

    Lets look at some sample county travel expenditures and job figures. Even a county that doesnt have a large tourism volume Tulare has a high expenditure level.Lets look at some sample county travel expenditures and job figures. Even a county that doesnt have a large tourism volume Tulare has a high expenditure level.

    How many people travel to/through Fresno, Madera, Mariposa, & Tulare Counties each year? (Person-trips in 2001)

    Slide 8:Here are the 2001 travel volume figures for these counties.Here are the 2001 travel volume figures for these counties.

    Slide 9:What do travelers like to do?

    Overseas Travelers Shopping 86.0% Visit small towns 35.1% Touring countryside 30.4% Cultural Heritage sites 22.6% Guided tours 21.1% Environmental/ecological excursions 5.4% Ranch vacations 1.6% What do travelers like to do while on their trips? Shopping is very big lots of souvenirs and pieces of real California go back to other countries. These are just a few of the activities reported, but they are significant to agri-tourism.What do travelers like to do while on their trips? Shopping is very big lots of souvenirs and pieces of real California go back to other countries. These are just a few of the activities reported, but they are significant to agri-tourism.

    U.S. Travelers in California (total) Dining 33.1 % Shopping 25.0 % Sightseeing 24.5 % Hiking/biking 5.8 % Festivals, crafts fairs 5.1 % Bird/wildlife watching 4.6 % Visit historic sites 4.5 % Camping 2.8 % Hunting/fishing 1.8 %

    Slide 10:American travelers are similar in their interests, again these activities relate to agri-tourism.American travelers are similar in their interests, again these activities relate to agri-tourism.

    Non-California Resident Leisure Travelers: Sightseeing 43.6 % Shopping 32.7 % Visit historic sites 8.1 % Hiking/biking 4.8 % Bird/wildlife watching 4.8 % Festivals, crafts fairs 2.8 %

    Slide 11:If you just look at activities for out of state travelers, you see a high interest in activities that can take place in agricultural areas.If you just look at activities for out of state travelers, you see a high interest in activities that can take place in agricultural areas.

    How much money do these travelers spend? The average expenditure per person per day (excluding transportation) is $81.10. The average expenditure per person per day for non-California residents on a leisure trip is $76.00, not including transportation

    Slide 12:These are sample figures for the amount of money spent per person per day by the average traveler. If you have a party of 4 traveling to your area, they leave a significant amount of dollars behind.These are sample figures for the amount of money spent per person per day by the average traveler. If you have a party of 4 traveling to your area, they leave a significant amount of dollars behind.

    Travel Trends Self service Shorter duration vacations Closer to home Interest in new, real experiences More families and multi-generation travel Alternatives to conventional lodging

    Slide 13:These are some of the travel trends that agri tourism can take advantage of. People have less free time, so they want to spend it closer to home, experiencing something new, and staying someplace different. When they go back home they want to say they had a real experience, and stayed someplace new and different. These are things agri and nature tourism can provide.These are some of the travel trends that agri tourism can take advantage of. People have less free time, so they want to spend it closer to home, experiencing something new, and staying someplace different. When they go back home they want to say they had a real experience, and stayed someplace new and different. These are things agri and nature tourism can provide.

    Slide 14:Driving, not flying

    Security of own vehicle Go as far or stay as close as you want

    Slide 15:New experiences

    Health spas and resorts with relaxation and therapeutic treatments are increasing popular Adventures for the family

    Slide 16:Going authentic

    Real and genuine, not hype and hoopla Passionate about things they care about In control of life

    Slide 17:Get away from it all -

    Slide 18:Family travel

    12% of Americans with children under age 11 surveyed in Oct. 2001 said they would travel with their family in response to 9/11. In June 2002, 20% reported they had taken such a trip.

    Slide 19:Alternative lodging

    Offering a unique experience

    Specific Tourisms to watch

    Slide 20:Heritage tourism Eco or nature tourism Agritourism

    Slide 21:Heritage tourism

    Your community, state and country Your family Your ethnic background

    Slide 22:Nature Tourism

    An outgrowth of the popularity of outdoor and nature related activities. An opportunity to immerse yourself in a particular ecosystem. Bird watching is one of the fastest growing hobbies in the US. Includes photo safaris

    Slide 23:Agri tourism

    U-pick operations Wineries Christmas trees Farm stays Roadside stands Pumpkin patches Farmers markets & lots more!

    Questions?

    Slide 24:Questions?Questions?

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