1. Great Web 2.0 software D95922007 張經略 D95922015 曾思遠

2. Outline • What is Web 2.0 • Characteristics of Web 2.0 • Some great Web 2.0 softwares • Google Adwords • Snap Preview • SOHO Office Suite • Google Analytics

3. What is Web 2.0? • Changes in the ways the Web is used • Emphasizes online collaboration and sharing among users

4. Characteristics of Web 2.0 (1/3) • Network as a platform • Services, not packaged software • Web applications are like desktop ones • Ajax v.s. static HTML content: page-reloading problem

5. Characteristics of Web 2.0 (2/3) • Harnessing collective intelligence • Wikipedia, Amazon.com, collaborative spam filtering, SourceForge.net, blogging, RSS, permalink • Web sites are no more isolated information silos

6. Characteristics of Web 2.0 (3/3) • Continuous and seamless update of software and data • The perpetual beta, users as real-time testers or co-developers

7. Great Web 2.0 Softwares • Advertisement • Google Adwords • Webpage Preview • Snap • Online Office • ZOHO Office Suite • Web Site/Blog Analytics • Google Analytics

8. Google Adwords • Offers pay-per-click advertising • Competitors:

11. Snap Preview • A Web 2.0 service • Succinct and elegant function on your web • A different marketing perspective • Quite easy to use

12. Snap Preview: Business Strategy Provide the preview service Snap WebProvider Advertisement effect Use the preview service User

13. ZOHO Office Suite • Easy to sign up interface • Easy to share the document in the internet • Lots of different functions

19. Google Analytics • To analyze your customer about: • How they find your website • How they interact with your website • Provide the information for you to improve the website then you’ll have more customers