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39.Cloud Predictions 2012 Software as a Service

39.Cloud Predictions 2012 Software as a Service

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39.Cloud Predictions 2012 Software as a Service

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  1. Cloud Predictions 2012: Software as a Service

  2. Cloud Service Models

  3. SaaS • Software-as-a-service (SaaS) explodes, expands, and combines • The SMB network security market continues to be dominated by on-premises solutions, but software as a service (SaaS)-based security solutions make up a fast-growing segment.

  4. SaaS • SaaS ERP will slowly gain further traction • Big Data and increasing adoption of tools like Hadoop made BI and Analytics. • Collaboration and Social tools • Integration services as a crucial part of IT buying checklist • Adoption of services will be by informal (mid-market, SMB) buyer • SaaS applications beyond CRM, human resources and procurement technologies, and into business process technologies for tasks like payroll and billing, healthcare claims processing, trade settlements, clinical data management and tech support. • Forrester is predicting this category will grow from $21.21 B in 2011 to $132.57B in 2020 • Software-as-a-service (SaaS) explodes, expands, and combines • Mobile SaaS • Application specific Communities • Software as a Service builds on email and collaboration and expands towards line of business applications and IT infrastructure • Many organizations already employ SaaS providers, and numbers will only increase in 2012 as companies come to recognize the disadvantages of on-site software. As a result, companies are likely to make their SaaS options more secure and more customizable. • As cloud infrastructure becomes standard, users are seeking more complex application development in the cloud. This year, applications are likely to become more common and to feature more capabilities. • Customers seek more value from cloud services, the dominant cloud business model will move away from Infrastructure as a Service (IaaS) and toward Software as a Service (SaaS) • The adoption of Cloud Computing/Saas and related technologies will accelerate in 2012 and encompass increased adoption by SMB companies. • Human Resource Management and Client Relationship Management (CRM) are operational areas which increasing numbers of companies will move into the Cloud in 2012.

  5. SaaS Forecast Growth Projections Gartner-Software as a Service in the Enterprise: Are your customers buying in?, Sharon A. Mertz,

  6. SaaS- Regional Growth Outlook • North America: most mature market, reasonably stable networks, more large companies using SaaS • Europe: greater usage in Western Europe, expected higher growth this year due to vendor investment, CRM is more frequently adopted • Asia Pacific: adoption is fragmented though buyer reaction is positive, some issues with network stability • Japan: demand is increasing, healthy developer community, highest growth in email and groupware • Latin America: adoption still embryonic, higher growth expected for both global and local providers, greatest investments in CRM, procurement, ERP

  7. Key Motivations for SaaS Adoption

  8. SaaS- SMB Buying Behavior • More than 95% plan to maintain or increase SaaS investments through 2012. • The most commonly used SaaS applications are financials, expense management, email and office suites (more than 30% of respondents). • Within the next 12 months, companies plan to adopt talent management, customer service and support, and office suites (more than 35% of respondents). • Nearly 50% of SaaS purchase decisions are made by the IT manager. • Nearly 50% of future SaaS purchase decisions are expected to be made by executive management. • Forty-one percent of respondents report network instability as a SaaS deployment issue. • More than 65% are using or will use Microsoft to create their own business applications (PaaS).

  9. SaaS- Large Org. Buying Behavior • More than 30% indicated plans to invest in expense management, transportation management, PPM and VSS during the next 12 months. • Social software (as SaaS) was the least popular choice, with just under 45% having no plans to adopt within the next 12 months. • More than 45% source their SaaS solutions from a suite vendor, and less one-third buy from SaaS pure plays. • Nearly 64% expect future SaaS purchase decisions to be made jointly by the business and IT. • More very large companies (48%) have a governance policy in place for SaaS.

  10. SaaS Maturity, Future Interest and Preferred Providers Vary by Industry

  11. Vertical-Specific SaaS Opportunities

  12. Forecasting Public Cloud Adoption in the Enterprise (SaaS) • Application Services/Software as a Service (SaaS) • SaaS-based applications are expected to grow from $11.8B in 2012 to $26.5B in 2016, generating a CAGR of 17.4% globally.  Gartner tracks ten different categories of SaaS applications in this latest forecast with CRM, ERP, and Web Conferencing, Teaming Platforms, and Social Software Suites being the three largest in terms of global revenue growth. • The three fastest-growing SaaS areas include Office Suites (40.7%), Digital Content Creation (32.2%) and Business Intelligence applications (27.1%) having the highest CAGRs from 2011 through 2016. • SaaS-based CRM will see the largest global revenue growth of all categories, increasing from $3.9B in 2011 to $7.9B in 2016, achieving a 15.1% CAGR worldwide. • Web Conferencing, Teaming Platforms, and Social Software Suites will grow from $2B in 2011 to $3.4B in 2016, generating an 11.2% CAGR.  Gartner is including Enterprise 2.0 applications in this category. • SaaS-based ERP is forecasted to grow from $1.9B in 2011 to $4.3B in 2016, achieving a 17.3% CAGR. • Supply Chain Management (SCM) is an area that Forrester, Gartner, IDC and others have predicted significant growth in. Gartner’s latest forecast for SaaS-based SCM is $1.2B spent in 2011 growing to $3.3B in 2016, representing a 21.1% CAGR. http://www.forbes.com/sites/louiscolumbus/2012/07/02/forecasting-public-cloud-adoption-in-the-enterprise-2/

  13. IDC-SaaS Providers • SaaS and Cloud Services • Accenture, ACS, Adobe, ADP, Akamai Technologies, Apptix, Ariba, AT&T, Autodesk, Avaya, Axentis, BMC, Business Objects, CA Technologies, CaseCentral, CenturyLink, Cisco, Citrix Online, CollabNet, Concur, CSC, Digital Insight, Digital River, Dimension Data, Fujitsu, HP, IBM, Intacct, Intel, Intraware, Intuit, Jamcracker, Ketera, Kintera, Lawson, Macrovision, McAfee, Microsoft, NaviSite, NetSuite, Nokia, Omniture, OpenAir, OpSource, Oracle, Parallels, Peopleclick, Progress Software, Qualys, Rackspace, RightNow Technologies, Sage, salesforce.com, SAP, Savvis, Sprint, SPS Commerce, SuccessFactors, SugarCRM, Sun, Symantec, Taleo, UltimateSoftware, Verio, Verizon, Vocus, Workday, Workscape, Workstream, XyEnterprise, and Zoho Source: http://www.idc.com/getdoc.jsp?containerId=IDC_P8496

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