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1. Providing You a Bold Winning Edge, Taking You Beyond Borders International Trade Training byMalaysia Export Academy Malaysia By Abdul Kabur Ibrahim Now Everyone can Learn to Export

2. Providing You a Bold Winning Edge, Taking You Beyond Borders • A. INTRODUCTION • Malaysian Export Academy was registered in October 2007, to take over the activities of The Exporters Club of Malaysia specifically the International Trade Training & Education. The Club has been active in International Trade Training since the year 2000. • The Academy has been approved as a Class A training provider under the Ministry of Human Resources of Malaysia. In this respect, almost all its trade training programmes are fully subsidized by the said Ministry. Now Everyone can Learn to Export

3. Providing You a Bold Winning Edge, Taking You Beyond Borders • The Academy is also a member of the following organizations: • International Association of Trade Training Organisations (IATTO) • Malaysian Exporters Association • Malaysian Training Providers Association • National Association of Private Educational Institutions • Malaysian External Trade Development Corporation Now Everyone can Learn to Export

4. Providing You a Bold Winning Edge, Taking You Beyond Borders • In the field of International Trade Training, the Academy’s collaborative • partners are as follows: • Malaysian Institute of Export & International Trade • Northern University of Malaysia • University of Kuala Lumpur • Asia e-University • BTEC / Edexcel • Australian College of Business & Management Now Everyone can Learn to Export

5. Providing You a Bold Winning Edge, Taking You Beyond Borders • B. VISION, MISSION & OBJECTIVES • Our tagline is “Now Everyone can Learn to Export” • Our Vision is to be a leading Professional Institution/Body for Export and International Trade Training and Education in the ASEAN region. • Our Mission is to train and coach entrepreneurs and would be entrepreneurs to acquire practical knowledge and skills in exporting and international trade • Our main objectives are: • To provide professional, quality and industry driven practical training and education in the field of export and international trade • To develop and market the Academy’s programmes in the ASEAN region • To collaborate with other International Trade Training Institutions to offer variety of quality programmes in Malaysia and other ASEAN countries • To promote the culture of e-learning and blended learning in the region Now Everyone can Learn to Export

6. Providing You a Bold Winning Edge, Taking You Beyond Borders • C. ORGANISATIONAL STRUCTURE • The Organisational Structure of the Academy includes the Board of Directors, Board of Advisors, the Management Team and the Trainers. • The Board of Directors comprised of four individual shareholders and is headed by the Chairman, Abdul Kabur Ibrahim, who is also the Founder and the Chief Executive Officer of the Management Team. • The Board of Advisors comprised of four members and has been appointed to assist and advise the Management team. • The Management Team which is headed by the Chief Executive Officer includes 2 General Managers, 11 Marketing and Business Development Executives, 3 Operational Executives, an Accountant and 3 Supporting Staff. • The company also employs 3 full time trainers and more than 10 part time and freelance trainers. From time to time it also uses the services of overseas guest trainers. Chairman Board of Director s Board of Advisers General Manager General Manager (Marketing) (Operation) 11 (Eleven) Marketing Accountant Managers & Executive 3 Operation Executives 3 Clerical Staff Now Everyone can Learn to Export

7. Providing You a Bold Winning Edge, Taking You Beyond Borders Profile of Chairman & CEO Abdul Kabur Ibrahim has more than 30 years working experience with the Malaysian government and the corporate sector. Whilst working with the government he has served as the Malaysian Trade Commissioner in Belgium and South Africa under the Ministry of International Trade and Industry. Currently he is a director of a number of companies in Malaysia, Laos, Indonesia and United Kingdom. He is also the President of the Malaysian Exporters Association and the Malaysian Training Providers Association. He has also served as a consultant to the Malaysian Palm Oil Promotion Council for the African continent and also a number of Malaysian Multinational companies. Abdul Kabur Ibrahim has also traveled extensively throughout the world covering more than 100 countries to organize and participate in market promotion programs including trade missions, trade fairs, marketing seminars and conferences, direct selling, e-commerce, counter trade, visit programs etc. Now Everyone can Learn to Export

8. Providing You a Bold Winning Edge, Taking You Beyond Borders Profile of Head of Board of Advisors SamsuddinMarsophas some 30 years of working experience with the Malaysian Government and the corporate sector. Whilst with the government, he has served in various capacities including as the Chief Executive of the Malaysia External Trade Development Corporation and the Deputy-Secretary General of the Ministry of International Trade and Industry. The Academy in association with the Malaysian Institute of Export and International Trade is in the process of appointing honorary fellows and members. Membership will be given to all who have completed the certified professional courses and also to members of the Malaysian Exporters Association. Now Everyone can Learn to Export

9. Providing You a Bold Winning Edge, Taking You Beyond Borders • D. TRAINING & EDUCATION • The Academy’s International Trade Training programmes are divided into five categories, which are as follows: • Short Courses & Workshops • Certificate Programmes • Certified Export Professional • Executive MBA in International Trade • New Programmes (including e-Learning programmes) Now Everyone can Learn to Export

10. Providing You a Bold Winning Edge, Taking You Beyond Borders • Short Courses and Workshops • The Academy offers the following short courses (one to two days each) on a regular basis: • Exporting and International Trade • A-Z of Exporting • Introduction to Exporting • 12 Steps to Successful Exporting • Formulating an Export Plan • Ethics in International Business • Appointment of Agents and Distributors • Navigating and Negotiating in Different Cultures • Intellectual Property for exporters • Branding and Packaging for Exporters • E-Business for Exporters • Legal aspects of Doing Business Overseas • Developing Export Pricing • Export Trade Disputes • Social Media in Export Marketing • Effective Participation in Trade Fairs • Effective Export Selling • Export Promotion and Marketing Strategies • Certificate of Origin • Free Trade Agreements and its Impact on Malaysian Exporters • Identifying & Evaluating Overseas Markets-Market Research • Creating, Managing and Implementing an International Trade Strategy Now Everyone can Learn to Export

11. Providing You a Bold Winning Edge, Taking You Beyond Borders • Shipping / Customs / Logistics • Malaysian Customs Procedures • Shipping Procedures and Documentation • Effective 3 Ps in Global Shipping – Process, Practice and Performance • Managing Bill of Lading in Shipping • Shipping Elements and Import Export Documentation • Import and Export Documentation and Procedures • Managing Incoterms 2010 • Facilities under Customs Act • FTAs & Its related Customs Procedures in Malaysia • Customs Classification of Goods • Valuation under WTO • Customs Incentives for Export Oriented Companies • Effective Total Logistics Management • Effective Supply Chain management • Managing Hidden Logistics, Costs & Risks in Global Trade • Sea and Air Freight Documentation and Procedures Now Everyone can Learn to Export

12. Providing You a Bold Winning Edge, Taking You Beyond Borders • Trade Finance • Essentials of Trade Financing • Structuring Trade Finance facilities (obtaining banking facilities for trading purposes) • Letter of Credit – Operations • Advanced Letter of Credit • Trade Risks and Fraud Management • Understanding Trade Payment Terms (UCP 600) • Others • Halal Standards and Certification for Exporters • International Halal Marketing • Application for Export Grants • How to Go International? • Business English Communication for Exporters Now Everyone can Learn to Export

13. Providing You a Bold Winning Edge, Taking You Beyond Borders All the above courses are conducted on a regular basis by the Academy or in collaboration with other trade organisations or associations. The modules are developed by the Academy in collaboration with the trainers. The target participants are mainly business executives, government officials, academicians and students. In most cases, the fees are claimable under the Human Resources Development Fund. The methodology is classroom discussions, role play, presentations, case studies, visits and exercises. Participants who have completed the course will be given a Certificate of Attendance issued by the Malaysian Export Academy. Now Everyone can Learn to Export

14. Providing You a Bold Winning Edge, Taking You Beyond Borders • Professional Certificate Programmes • The Academy offers the following Certificate Courses: • Professional Certificate in Exporting • Professional Certificate in International Trade • Professional Certificate in Trade Finance • Professional Certificate in Logistics • These courses are offered on 5 to 10 days duration (one to two weeks) for working adults and also for fresh Graduates. Part timers are allowed to attend weekend classes. • An Assessment Test will be given for 3 hours at the end of the last day and a Professional Certificate will be given by the Malaysian Institute of Export and International Trade to those who have passed the test.   • The methodology is classroom discussions, role play, presentations, case studies and exercises Now Everyone can Learn to Export

15. Providing You a Bold Winning Edge, Taking You Beyond Borders Discussions are ongoing to incorporate BTEC/Edexcel Certification for all the above programmes. Discussions are also ongoing to offer these programmes as an added training for undergraduate students in local universities such as University of Kuala Lumpur, Binary University and Manipal International University. Certified Export Professional (CEP) The Academy will be offering the Certified Export Professional (CEP), which will have three months of coursework, three months Internship and one month for Simulation, A Case Study and Participation in a Trade Exhibition or Mission. This will be offered on full time basis to fresh graduates and working adults and as part time basis (weekend classes) for working adults only who have some basic experience in exporting. Part timers need not attend the three months internship. This course will also be offered on a blended learning basis i.e online with a weekend tutorial once in every month. Flexibility will be given to complete this course within a period of one year. Now Everyone can Learn to Export

16. Providing You a Bold Winning Edge, Taking You Beyond Borders As for Accreditation and Certification, we are also discussing with a number of overseas organizations and Institutions. If we could get the accreditation of an overseas Institution, it is possible that the course will be fully subsidized by the government with a fix monthly allowances for the students. Executive MBA in International Trade The Academy in collaboration with AEU University of Malaysia is developing the Executive MBA in International Trade. It will be a one year programme, which will be offered on a blended learning basis – both e-learning and weekend tutorials. A week training on selected subjects in an International Trade Training Institution is also being considered for this programme. In this regards, we would be looking at collaborating with some of the members of IATTO. The entry level will be a business degree or those who have obtained the CEP. This programme could be completed within a period of one and half to two years Now Everyone can Learn to Export

17. Providing You a Bold Winning Edge, Taking You Beyond Borders New Programmes The Academy is on the lookout for new and quality programmes especially those focusing on innovation and creativity in International Trade Training and Coaching. The Academy welcomes all proposals for collaboration from members of IATTO who are interested in bringing their programmes to the ASEAN region. Now Everyone can Learn to Export

18. Providing You a Bold Winning Edge, Taking You Beyond Borders • E. OTHER ACTIVITIES • The Academy in collaboration with the Malaysian Exporters Association and other trade associations in Malaysia organises a number of activities that are also related to International Trade Training/Education. • Among the activities are: • Luncheon Talks • Seminars & Conferences • Consultancy • Publications • Special Centres Now Everyone can Learn to Export

19. Providing You a Bold Winning Edge, Taking You Beyond Borders • Luncheon Talks • Some of the recent Talks organized by the Academy are as follows: • Doing Business in Japan • Doing Business in Laos • Business Opportunities in Vietnam • Export Refinancing Scheme • Venture Capital Financing for Exporters • ASEAN FTA • Exports of Strategic Products etc Now Everyone can Learn to Export

20. Providing You a Bold Winning Edge, Taking You Beyond Borders • Seminars and Conferences • The Academy is the organizer of the following Seminars and Conferences on an Annual Basis: • National Export Conference • National Conference on Supply Chain Management • National SME Conference • National Social Media Marketing Conference • National Conference on Global Halal Marketing etc • Seminar of Government Grants for Malaysian Exporters • Seminar on Doing Business in the Middle East Countries • Seminar on Doing Business in Africa • Seminar on Doing Business in Latin America etc. Now Everyone can Learn to Export

21. Providing You a Bold Winning Edge, Taking You Beyond Borders • Consultancy • The Academy has a Consultancy Unit to assist Malaysian Exporters in the following areas: • Government Grants for Exporters • Export Packaging Design • Intellectual Property • Publications • The Academy publishes an online newsletter on its activities under the name “Reaching Out” which is circulated to all Malaysian Exporters. • It also publishes a quarterly magazine under the name “Malaysia Trade” which contains articles on International Trade Matters and Opportunities for Malaysian Exporters. Now Everyone can Learn to Export

22. Providing You a Bold Winning Edge, Taking You Beyond Borders • Special Centres • The Academy has recently set up a number of Centres to further develop and promote International Trade by region and sectors. These centres are: • Centre for ASEAN Business Development • Centre for Women Exporters Development • Centre for Halal Business Development • Centre for Export Research and Development • These Centres are online based and have been organizing various programmes and activities to promote the Centres’ objectives. For instance the Centre for ASEAN Business Development aims to promote intra- trade and business networking among the ASEAN countries by organizing special workshops, trainings, forums, networking events and other activities. One such project is the India ASEAN Business Forum on 20 & 21 November 2013 in Kolkatta, India. • The Centre for Women Exporters Development works closely with the various women business organizations in Malaysia and also the Ministry of Women & Family Development to develop and promote women exporters. Now Everyone can Learn to Export

23. Providing You a Bold Winning Edge, Taking You Beyond Borders THANK YOU Malaysian Export Academy306, Block A, Glomac Business Centre,Jalan SS 6/1, Kelana Jaya,47301 Petaling Jaya Malaysia Tel: + 603 7880 0413Fax: + 603 7880 2817 Email: kabur@exportacademy.net URL: www.exportacademy.net Now Everyone can Learn to Export