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Retail Targeting with a User Persona Generator: Enhancing Customer Segmentation

Discover how Netscribes helped a leading global retailer revolutionize its customer targeting strategy through an AI-powered User Persona Generator.<br>This presentation highlights how our solution enabled personalized marketing, enhanced segmentation, and data-backed decision-making by leveraging consumer analytics and behavior modeling.<br>Through data intelligence and automation, Netscribes empowered the client to deliver more relevant customer experiences and drive higher ROI in a competitive retail landscape.<br>https://www.netscribes.com/case-studies/retail-targeting-with-a-user-persona-generator

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Retail Targeting with a User Persona Generator: Enhancing Customer Segmentation

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  1. CLIENT SOLUTION IMPACT Aglobalbrandsetoutto identifyhigh-valuecustomers Netscribesbuiltapersonamodeltoenable targeteddigitalcampaigns

  2. CLIENT SOLUTION IMPACT Weappliedmachine learningtogroup customersbyactivitytype Inputs Purchasehistory +customer information Output Identifiedhigh-value customergroups andlikelyinterest categories Models Logistic Regression+ K-Means

  3. CLIENT SOLUTION IMPACT Campaignprecision improved,sodidusergrowth 26% increaseinnewuserson digitalplatforms Emailtargetingenabled acrossbrands Liftindirectandindirect revenuefromservices andstoresales

  4. Readthefullcasestudy Clickthelinkabove tolearnmore

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