1. F L I X C A RT E L #whoareyou? Brief outline - April, 2019

2. #youarewhatyouwatch You are the frenzy and the madness of the movies. You are the emulation of your superheroes. And the chant of cult dialogues. You are the alter ego kept hidden from the world which comes to play when you watch something relatable. Movies subtly shape our sub-conscious and social fabric. #IamYou

3. How to Maximise Revenue in an infrastructure poor country? • 10 screens per million in India as compared to 90 per million in China • Top 50 films in bollywood contribute to 97% of net box office collection. • Over the past couple of years there has been a consistent decrease in footfall coupled with increasing average ticket prices. • Digital marketing can comprise as much as 30% of the total marketing budget but is riddled with non accountable agencies and bots which further creates bottlenecks for the content creators. #ReverseInnovation

4. India’s OTT Dilemma • Indians watch more online content than TV now, yet less than 5% of total consumers are paying subscribers (inclusive of the amount paid by telcos on behalf of their customers). • The older generation of Indians users believe in free content while the millennials are more comfortable paying online. However, the millennials are limited by their budget and their taste for niche content. • Indian OTT platforms haven’t been able to the grab the attention of this young market since they are sceptical of the content quality and lack awareness on the upcoming OTT shows. • How do we bridge the gap between Indian OTT platforms and the new age digital consumers? #OTTD

5. 7 Stages of Film Consumption:- 1. Discovery 2. Promotional Material 3. Engagement 4. Social filters 5. Booking portals 6. Watching 7. Post movie review That’s more than 10 apps - it’s time to unplug! #MyAss (My Anti - Social Space)

6. F L I X C A RT E L rewards its users for their online engagement, which can range from watching a trailer to sharing your video review with your peers, with tokens called FlixCandy. In the first phase of FlixCartel, FlixCandy will be redeemable in subsidised movie tickets. The platform will initially focus on trailers as content and ensure virality by inviting friends to get discounted tickets for the group. Furthermore, users will be able to connect with peers in their network/ cartel to further optimise their collective power to get rewards and hence the early adopters of the platform will stand to gain most amount of tokens.

7. 13 Gang Avatar Market Exchange Create your Cartel User Content Generator Discovery & Earn Exchange & Redeem FlixCandy & FlixChips Authenticated users verified with phone numbers.

8. • Gamification Exemplified: • Reward system multiplier • Fantasy movie league - rewards for the correct predictions • FOMO - higher on the level, more benefits • User generated Content and Data • Co-operation, not Corporation.

9. B2B & B2C: Disintermediation that will maximise revenue and effectively give back to the ecosystem.

10. FlixChips+FlixCandy Ecosystem

11. Revenue streams a. Exchange of FlixCandy to the availing offers will be chargeable at 1.1% b. Agency commission of 11 % implemented on the advertisers with the remainder revenue passed on the users as FlixChips c. Film marketing digital spends d. FlixCertified content will be charged 11% marketing fee as an agency plus home viewing profits and box office shared revenue e. Differential pricing will be implemented with FC pre - booking tickets at a lower cost and sell them to users at a differential pricing correlating to realtime demand.

12. Journey so far… Q3 2018 Q2 2019 Q3 2019 Q1 2020 · Inception of the FlixCartel Concept · Research and Development · Team Formation · Initiation of FlixCartel Platform Development

13. Current Status a. FlixCartel currently has completed the beta phase of creating the app with the requisite R&D and has a live landing page at www.flixcartel.com. b. FlixCartel has produced a film,“San‘75”, which will be launched in the second phase of the platform. This will become an example to demonstrate the efficiency of the FlixCartel Distribution AI with a reformed P&A model, which will be a precedent for future association with other production houses. c. FlixCartel has acquired various patents and IP’s via Dentons, Singapore d. FlixCartel’s technological and infrastructure support is being built by IDNG. (www.idng.com) Watch trailer: https://youtu.be/sxLqagF7uYk

14. FC Team Neytri S Kabir Lovee Agarwal Founder / CEO Mukul Mishra Meira Marketing Neena Rao Chief Personnel Founder / CXO Creative Director A maverick, visionary & entrepreneur, who has vast experiences in media, hospitality & technology. He is lead by his faith in existential intelligence and is greatly influences by “Power of Unconscious” that is to be conscious of the consciousness in a conscientious way. He is responsible for bringing that into FlixCulture by integrating all that he inspires to the world. He reads paper books on philosophy/psychology and digital versions in technology. His wanderlust is to travel the world to encounter and create the unexpected magic surrealism in here - now. From directing content for Channel [V] Mukul crossed over to heading Promo Teams for India’s top GEC channels like Star, Sony and also launched Sahara FILMY as a Creative Director in 2005. In 2007 Mukul Co-founded Trigger Happy ( Film Trailers & Marketing outfit ) which soon became Bollywood’s one-stop shop and a Market Leader in film promos and on-air campaigns. Trigger Happy has executed more than 350 feature films under his leadership. In 2016 Mukul set up M7 Media for content creation & digital promotion. Currently, Mukul has joined hands with One life studios as a creative producer to develop feature films and digital content. A true non-conformist who dropped out in Actuarial Science from University of Toronto to follow the unconventional route of making her dream allegories into quasi world of digital entertainment. She is the real animus behind reinventing the Flix G.A.M.E. ‘Marketing Professional’ with an operationally astute background with proven creative and brand communications experience of over 8 years. Rich cross industry exposure in Retailing, Advertising, Consulting and FMCG. Has been associated with global brands like BMW, Walmart and Oriflame. With film industry experience of over 20 years, Neena possesses insurmountable insights into the inner workings of the entertainment industry. Her astute acumen and maverick nature has propelled her into the top film fraternity. Oliver Demienn CTO Director in Odem GmbH and a company having its operations in indian and in Germany. He handles the organisation of the technical team and support international customers since 1997 . Oliver provides IT professional to multinational companies and Citigroup has been my longest customer.